Portland 2016: a track and field innovation lab

PORTLAND, Ore. — For as long as anyone might remember, the mantra in track and field has been: well, that’s the way it has always been done. The 2016 world indoor championships, which concluded Sunday after a four-day stand at the Oregon Convention Center, offered a different take. Here, it was: let’s try something new.

“Innovation,” Max Siegel, the chief executive officer of USA Track & Field, “doesn’t happen by accident.”

It’s a function, he emphasized, of collaboration and resource: “You have to have a deliberate plan. You have to plan to be innovative, and then when you come up with an innovative idea you have to have an effective plan to execute the idea.”

The track was green. With the house lights down, the athletes entered down a ramp as their names were called out, one by one. The medals were, for the most part, awarded not onsite but at a downtown square that had been turned into a live-music and party venue. During the championships, a (mostly rock) soundtrack kept the beat to what was what on the track and in the field (special shout-out to the excellent DJ who threw Bob Seger’s “Old Time Rock and Roll” out there during the men’s masters’ 800).

Did it all work? For sure not. A meet session should be two to two-and-a-half hours, max. Too often it went three-plus.

Did enough of it work, however, so that there’s reason, for the first time in a long time, to think that track and field at least stands a chance — again, a chance — of breaking out of its bubble and emerging over the next few years, particularly in the United States, as more than a niche sport?

For sure.

Even the highlight moment of the championships — Ashton Eaton bounding over in his warmups from the long jump pit to congratulate his wife, Brianne Theisen-Eaton, for winning the pentathlon — was, though thoroughly unscripted, at least allowed for.

Organizers timed it so that husband and wife would be on track at the same time.

“When you know you have these possibilities,” said Paul Hardy, competition director for track’s worldwide governing body, the International Assn. of Athletics Federations, “you start thinking about creating a timetable that allows for these special moments.”

He added a moment later, “That’s how we’re now looking at it — how we present the sport.”

He also said, “We need to introduce things. Hopefully they’ll work. If you don’t try anything, you never know if it works. If it doesn’t, you can try for the next time. if it does, hopefully we can improve it even more.”

Even friendly police

The vibe was so overwhelmingly positive in Portland that even the police proved smiling, friendly, accessible.

That, too, was by design.

“Community engagement,” as police nationwide like to call it, is “a huge priority for us right now,” Portland police Sgt. Greg Stewart, the department’s acting spokesman, said in a telephone interview.

“Nationally with the police — it really is a contentious time. Police and community relations are maybe not what they should be. The chief,” Larry O’Dea the city’s police chief for the past 16 months, “is really working to make sure that’s a focus for us.”

When the police are cool, anything’s possible. Even in track and field, right?

Some is just easy: the kiss-cam (or smile-cam, whatever), a staple at other major events? Why not?

But why not think really out of the box?

What about re-configuring the set-up so that, in the same way that fans sit court-side at an NBA game, they can sit immediately along the track?

At the Kentucky Derby, thousands of fans crowd the infield. It’s not because they know the life story of every one of those horses, or could remotely care. Absolutely there would have to be some re-thinking of how that might work in track, since the infield is literally where those field events are competed — but why not turn a track infield into the same kind of party zone?

“No idea is stupid,” Hardy said. “If you don’t get people to throw ideas around, you’re never going to get anywhere. We can take ideas from other sports. We can learn from people who follow the sport. We are definitely open.”

As Vin Lananna, president of TrackTown USA, the local organizers of Portland 2016, said, “You can’t be afraid to think big.”

He observed: “The best example is American football. How many real football fans know everything about football and go to the stadium to watch a football game? A lot of it is social.

“We don’t do it in track. We make it impossible. It’s long. It’s often boring. The announcers don’t relate. There’s no music.

“We’re getting there little by little,” he said of the 2016 world indoors. “This is a good start.”

These championships marked the first world championships with Seb Coe, elected last August, as  IAAF president.

Coe, recognizing that track’s demographics trend older than younger, has preached relentlessly that the sport must innovate — in everything from presentation to social media.

“If you’re going to innovate,” Coe said, “a lot of it is going to work but you have to recognize that some of it is like the Paris fashions — not everything is angular, jagged, outrageous. Some of Paris fashion week is inevitably going to end up on a coat hanger in a retail store. But you do need to start somewhere.

“This for me is absolutely crucial: we must give federations, we must give organizing committees, permission to think out of the box and not sit there thinking, ‘I am going to look silly if it doesn’t come off.’ Because some of it is not going to come off.”

Part Two in a three-piece Oregon trilogy

These 2016 world indoors also made for the second act in a three-part Oregon world championship track and field trilogy keyed by TrackTown, in partnership with, among others, USATF. Understand, for instance, that these indoors don’t happen without the significant financial investment of USATF.

Part one: the 2014 world juniors in Eugene. Part two: Portland 2016. Part three: the 2021 world outdoor championships, back at a rebuilt Hayward Field.

There’s more: the 2016 U.S. Olympic Trials will be back at Hayward.

Plus the NCAA Division I track and field championships — they have been at Hayward the past two years, will be there this year (June 8-11), indeed will be there every year through at least 2021.

This summer is due to see the launch of the TrackTown summer series meets.

Little appreciated amid the first world indoor championships in the United States since 1987: the IAAF had to want to come. One of the reasons it did so: the IAAF meetings around the 2014 Eugene world juniors, thanks to the efforts of USATF chief operating officer Renee Washington, were arguably best-ever. A detail that might seem small but really isn’t, like the translation services — it was made a priority, not not an afterthought.

The IAAF noticed.

“There is no one person who can single-handedly take all these people stuck in the fact that [the sport] has been done a single way,” Siegel said, emphasizing, “It takes a collective effort of like-minded people to effect any vision.”

From the get-go, the point of emphasis from all involved was that the 2016 world indoors had to be more than simply a track meet.

The audacious goal was to stage “the best indoor meet ever held anywhere in the world,” Lananna said last Wednesday with the idea of sparking what Coe on Thursday called a “reawakening of track and field in this country.”

That kind of thing is, by definition, going to take time.

So an immediate verdict is, again by definition, all but impossible.

Attendance figures suggest, however, that something must have clicked — the OCC, capacity 7,000, was essentially sold out for all three night events, and even the Friday morning session, competing against an Oregon State NCAA March Madness basketball game on TV, drew 4,087.

On Saturday evening, demand was so intense that organizers added— thank you, Portland fire marshal for being so accommodating — temporary seats and allowed for standing-room only. The total: 7,173.

Sunday, much the same: 7,191. Friendly ticket “brokers” could be seen looking for business outside the convention center.

The four-day attendance total: 39,283.

A huge boost to the atmosphere: the U.S. team ended up with 23 medals overall. Runner-up Ethiopia had -- five. France, four. Nobody else had more than three.

The fundamental challenge

Putting aside doping and corruption issues, for which the sport has justifiably earned headlines in recent months and years, the fundamental challenge is easy to identify: track and field is arguably the only sport in which multiple events are going on simultaneously.

On Sunday, for example: the men’s long jump, women’s 5k and women’s high jump (won a few minutes later by U.S. teen sensation Vashti Cunningham) were all going on at exactly the same time.

How to best present or package that? Production, story-telling, engaging an audience — particularly newbies or casual fans?

At the same time, track and field is without question the most diverse, most global, sport anywhere anytime. It’s also fundamental. Virtually everyone, at some point, has done the run, jump or throw thing.

The 2016 championships drew roughly 500 athletes from more than 140 nations — roughly two-thirds of the countries in the world.

That’s the good.

The not-so: no Usain Bolt, Justin Gatlin, Allyson Felix, Mo Farah (though he did show up to watch), David Rudisha and, of course, given the status of the Russian team amid doping sanction, the pole vault diva Yelena Isinbayeva.

"Feels Like the First Time" -- thanks, Foreigner

The no-shows missed the transformation of the convention center in just 12 days to a world-class track and field venue.

And, beyond the rock soundtrack (Foreigner: “Feels Like the First Time” during the Friday men’s 1500 heats), a series of other major markers, many of which drew from a series of inspirations.

— The pole vault, men’s and women’s, as a by-themselves package on Thursday night, with hundreds of kids allowed onto the banked 200-meter track to watch.

Organizers were rewarded three times over. First: both winners were London 2012 Olympic gold medalists, the American Jenn Suhr and Renaud Lavillenie of France. Second: for the first time ever in the same competition, four women went over 4.80 meters, or 15 feet, 9 inches, Suhr winning in 4.90, 16-0 3/4. Third: Lavillenie, after setting a new indoor championships record on just his third jump, 6.02, 19-9, made three (unsuccessful) tries at a world record, 6.17, 20-2 3/4, electrifying the crowd.

The Lavillenie victory, moreover, provided emphatic evidence that, for all its challenges, track and field remains indisputably at the intersection of real-world politics and sport -- why it's so relevant in so many nations. French president Francois Hollande, on Friday posted to his Twitter account a message that read, in idiomatic English: "Congratulations to Renaud Lavillenie for his second world title! Here's to a great Olympic Games in Rio!"

In the manner of the pole-vault meet that now-IAAF vice president Sergey Bubka used to run in his hometown of Donetsk, Ukraine, stand-alone events would seem a key to the future of track and field.

USATF, for instance, made the hammer-throw at the 2012 U.S. Olympic Trials a signature event, held — before 5,000 people — at the Nike campus outside Portland. In 2014, the U.S. nationals saw the shot put go down on the California state capitol grounds.

Now: what about featuring that women’s high jump? On, say, the Vegas Strip? Or the Champs Élysées in Paris? Or the riverfront Bund in Shanghai?

— Those athlete entry ramps.

Swimming has long done the athlete intro big-time, with swimmers coming out from behind a partition to lights and music. Track tried that at the World Relays in the Bahamas in 2014, and again last year. Now, the ramps.

Another logistical (and time-saving) advantage: no stripping off the warm-ups in the lanes right before the start of a race.

Coe, noting that the indoor format lends itself more easily to experimentation, said, “Enough [new ideas have] come off here to make a big difference already.”

At the same time, as he noted, and this question about the ramps was rhetorical, not signaling an opinion, “Will that work on a Friday night in London when it’s 48 degrees?”

Norway’s Svein Arne Hansen, president of the European Athletics Assn., emphasizing that he, too, is a big proponent of trying something new, noted with a wry smile about turning down the house lights for athlete introductions: “I cannot turn down the lights at Bislett,” the annual summer stop in Oslo. “It’s sunlight.”

— A digitized scoreboard for the horizontal jumps.

You could see, not just have to imagine, what record a particular jumper might be going for. What a concept.

— Locals operating food trucks as an alternative to arena hot dogs. Voodoo Doughnuts!

— Uber as a sponsor, an example of integrating new, and cost-effective, technology.

Normally, an organizing committee has to find a car sponsor or rent a bunch of cars to create a dedicated carpool system. With Uber — Uber provided the carpool. If you wanted a ride — well, you know how Uber works.

— The make-over of Portland Courthouse Square downtown into the place for medals, music and more.

The nightly medals ceremonies focused on the athletes, a key for Lananna and Coe. Lananna said, “You take youth and connect them to their great heroes. That’s what it’s all about — that next generation.”

A clear logistical benefit to moving the ceremonies offsite: carving time out of the rundown at the track itself.

The offsite medals plaza has many roots — see the Salt Lake City 2002 Winter Games, for instance. Or the party vibe each summer at those Bislett Games in Oslo.

The vibe at the square: Portlandia from the start. At the opening news conference there last Thursday, Coe didn’t wear a tie, the first IAAF event in years at which the president did not wear a tie. Neither did Lananna. Nor Siegel.

Again, all quite deliberately.

“It has been a good event,” Hansen said Sunday as the championships came to a close. “The music. The atmosphere. Excellently organized.”

And, at least for four days, in a nod to the wave of doping and corruption headlines, he said, “We don’t talk about [the bad stuff] anymore.”

Coe in charge, track at an inflection point

PORTLAND, Ore. — Let’s get the joke out of the way early. For a sport savaged by months of doping stories, it turns out there’s a legal marijuana store literally across the street from the Oregon Convention Center, site of the 2016 track and field world indoor championship, which features a groovy, granola-crunchy green track. Can’t make this stuff up. Seriously, now: track and field arrives for the 2016 world indoors, a four-day run that got underway Thursday night, at an inflection point.

Since Sebastian Coe was elected president last August of track’s world governing body, the International Assn. of Athletics Federations, the headlines have mostly been grim. Claims of rampant corruption in the regime of former IAAF president Lamine Diack — allegations that Diack's administration was ripe with conflict of interest, graft, money for cover-ups. And, of course, doping, doping, doping. Russians, Russians, Russians. Oh, and how about the Kenyans, Ethiopians, Moroccans and more?

Wait — what’s this? UK Anti-Doping announces Wednesday a life ban against a track coach there, Dr. George Skafidis, in the wake of nine, count them, nine anti-doping violations, all relating to sprinter Bernice Wilson. In Britain? What?

The focus Thursday shifted to the sport itself, with the IAAF and local organizers, led by Vin Lananna, giving the first night of the championships over entirely to the pole vault. France's Renaud Lavillenie won the men’s event, setting a world indoor championships record, 6.02 meters, or 19 feet 9 inches. The world record, which Lavillenie set two years ago, is 6.16, 20-2 1/2. On Thursday, he made three attempts at a new world record, 6.17, 20-2 3/4. No go. American Sam Kendricks took second, clearing 5.80, 19-0 1/4. On the women's side, the U.S. went one-two, Jenn Suhr winning in a championship-record 4.90, 16-0 3/4, Sandi Morris taking second in 4.85, 15-11. As evidence of the upswing in women's pole vaulting, Thursday's competition marked the first time four women in the same competition cleared 4.80, 15-9.

"I think the Summer Olympics are going to be pretty crazy," Morris said afterward.

As the vaulters did their thing, KC and the Sunshine Band could be heard belting out their mid-'70s anthem, “That’s the way (I like it),” just one of the musical numbers featured on a loop that played over the convention speakers. In another twist, the vaulters got individual introductions — each athlete running in turn into the arena down a ramp, his or her name in lights.

Medal ceremonies: back downtown at Pioneer Courthouse Square, with more music and that Portlandia hipster vibe.

Attendance Thursday at the convention center: a robust 6,924.

It's like track and field was, you know, making a genuine effort to be more interesting. And, even, innovating.

This is the reality of what is happening with Coe, in particular, and that is particularly worth noting at the start of these championships, the first world indoors in the United States since 1987.

“The USA has historically been the powerhouse of track and field,” Coe said earlier Thursday at a sun-splashed news conference in that square. “Yet given its great economic power, it is still a country where the general perception of track and field is low. The regeneration of that is taking place here in Oregon and I genuinely believe this will be a reawakening of track and field in this country. This is a new and exciting chapter in the history of our sport."

Let's be real: that's going to take time.

Things were broken. Now they have to get fixed. Coe is the guy to fix them. New chapters, regeneration, reawakening — whatever label you like — don’t just happen overnight.

Which is why the many cries for Coe’s resignation are seriously misplaced.

As Coe said at that news conference in that square, “Our sport is still strong. Not to deny we haven’t gone through challenging, dark days.”

Later, asked specifically whether he believes there are clean Russian athletes, a ridiculous question in its own right, as if an entire country of 140 million people can’t produce one soul that competes without drugs, he said, “I’m sure there are. But the reality is we need to get the athletes,” wherever in the world they might be, “back into systems that people are trusting.”

That's half of what's what. Here is the other: doping is not just a track and field problem (hello, tennis star Maria Sharapova, swim champion Yulia Efimova and others now looking at meldonium issues). It is not just a Russia problem.

“We are responsible for our sport,” Coe said. “We are not the world’s policeman.”

A World Anti-Doping Agency-commissioned report — the first part delivered in November, the second in January — suggested that Diack ran a closely held conspiracy to cover up certain doping results, mostly in Russia.

Diack and his longtime lawyer, Herbert Cissé, are said to be facing criminal inquiry in France.

Last week, the IAAF’s policy-making council met in Monaco, the federation’s longtime base.

Process isn’t sexy. Process takes time. The press loves (even a hint of) negativity.

At the same time, Coe was duly elected after a hard-fought campaign, defeating the former pole vault legend Sergey Bubka. That means Coe earned — better, deserves — the opportunity to effect change.

The council was met with 51 measures. It approved 51.

It’s a measure of how into-the-21st century the IAAF has to go, alternatively an indicator of how Diack ran the federation for 16 years as more or less a personal fiefdom, that a good number of the 51 deal with basic, albeit essential, governance items.

For instance, things like getting double signatories on checks. Or job descriptions. Or standard HR controls.

Any institutional change is a combination of change wrought from without and within. Coe is — this is key to understand — a change agent.

So, too, Stephanie Hightower, the USA Track & Field president who was elected last August to the IAAF council.

As the USATF board said in December 2014, in a statement when it went with Hightower instead of the longtime U.S. representative to the IAAF, Bob Hersh:

“Change is difficult for any organization. It is especially difficult when it involves long-serving officials. In 2015, there will be significant, structural change at the IAAF – with their leadership, with their direction, vision and politics. This is a different era and a different time. We think Stephanie Hightower provides us with the best chance to move forward as part of that change.”

From 2011-15, Hersh had been the senior IAAF vice president, Coe one of three other vice presidents.

Once Coe was elected, he immediately turned in part to Hightower and to Frankie Fredericks, the former sprinter from Namibia who for years has been making a new career in sports administration.

Some have groused, and loudly, that as an IAAF vice president, Coe “must have known” what was going on with Diack.

Using that same logic, why aren’t the many critics of the USATF process by which Hightower was selected to run for the IAAF council asking the same about Hersh?

This, understand, is a rhetorical question — not what Hersh did or did not know. But those who have been often been the loudest in their criticism are not being consistent. You want to criticize Coe because he was vice president — but think it was somehow wrong for USATF not to re-appoint Hersh, who as the No. 2 man, the senior VP, should have been most closely involved with the organization and with Diack?

Indeed, the suggestion that Coe “must have known” itself betrays logic.

The IAAF council met maybe three or four times a year. That’s roughly 10 days of 365. Coe had been an IAAF vice president since 2007; from 2005-12, he was thoroughly occupied as boss of the London Olympics.

It’s a little bit like being vice president of a school board and getting asked why you didn’t know the high school basketball coach was stealing from the travel fund.

Was there talk at the council during Diack’s latter years about doping in Russia? Obviously: there were public records of sanctions. But if the word from the top was that Russians were being caught because of advances in blood passport work, precisely what more should any of the roughly two dozen on the council have done?

To reiterate a point made in this space before: the point of a conspiracy, which is what Diack alleged to have run, is to keep it hidden from those not part of it.

Coe’s “must have known” is one of four apparent points of objection that have been raised over these past several months, in tiresome fashion.

Objection No. 2:

When he succeeded Diack last August, Coe called Diack the “spiritual leader” of the sport.

Given what we know now, Coe could have used a different phrase, for sure. Hindsight is always 20/20.

But three notes here:

One, when you succeed someone, you generally say nice things.

Two, Coe would never — repeat, never — have used those words if he’d had even an inkling of what is alleged to have gone down. Coe is not only a smart guy, he has had a career in the hard-knocks school of British politics.

Three, there has been zero suggestion from law enforcement linking Coe to any misconduct or wrongdoing, and you can believe he has been in contact with French agents.

Objection No. 3:

Again in Beijing upon election, Coe gave a legalistic response, rather than one more PR-savvy, when asked about his longtime ambassadorial role with Nike, saying in essence his relationship was well-known and -documented. Coe has since relinquished the position.

This was an optics problem, and nothing more.

Those who would savage Coe cried, conflict of interest! Coe was affiliated with Nike for nearly 40 years. That run included the years he oversaw the London 2012 effort. Where were the critics — particularly in the British parliament, where he regularly appeared for status reports for 2012 — during all that time?

Objection No. 4:

Upon the publication early last August of a story in The Sunday Times that claimed more than 800 athletes, and a third of all medalists in endurance events at recent Olympics and world championships had suspicious blood results not followed up by the IAAF, Coe called the allegations “a declaration of war” on the sport.

In turn, that more or less prompted many, particularly in the British press, to declare a war in print with Coe.

Here it is worth referring to Part II of the WADA-commissioned report:

The “database” on which the story revolved was “in reality, no such thing,” but a “compilation of various test results.” The three-member panel, headed by Canadian lawyer Dick Pound, the first WADA president, said it “would not have been legally possible to bring a successful sanctioning process against any athlete based on the values in the IAAF database.”

Also: “The [commission] was provided with no explanation for the differences in approach and cautions expressed … in previously written scholarly publications on the subject matter and the opinions expressed in the work commissioned by The Sunday Times. The differences are quite significant.”

Going forward, it’s worth emphasizing that in significant measure the announcement of new doping cases — specifically in Kenya and Ethiopia — marks the results of basic anti-doping standards finally being applied to, or adopted by, the rest of the world.

Which, in its way, is what Coe observed at that sunny news conference.

He said, “People want immediate action. People want immediate results. People want immediate change.

“It takes time.”

Red, white and maybe feeling blue?

BEIJING — Coming into these 2015 track and field world championships, it looked for — and to —  all the world like this could be the meet when the American team finally reached that elusive 30-total medal count.

With the meet now at its (just-past) halfway point, that looks exceedingly unlikely. The question now is more fundamental: is this 2015 performance a blip or a precursor for next year’s Rio 2016 Summer Games and, indeed, beyond?

Coming into Wednesday, four nights into the nine-day meet, the United States had exactly as many golds as Canada: one.

The American Joe Kovacs won the men’s shot put; the Canadian Shawn Barber, the men’s pole vault.

After Wednesday, the United States still had -- one. 

The Brits? Three. The Americans' new political friends in Cuba? Two.

Overall, Kenya led the medal count, with 11, six gold; the Americans were next, with nine (that one gold, three silver, five bronze).

Kenya is not just marathoners anymore. Julius Yego won the men's javelin Wednesday night with the farthest throw in 14 years, 92.72 meters, or 304 feet, 2 inches.

Meanwhile, the IAAF announced earlier in the evening that two Kenyans, Francisca Koki and Joyce Zakari, had tested positive after providing samples on August 20 and 21, respectively — that is, immediately before the meet started. These “targeted tests were conducted by the IAAF at the athlete hotels,” the federation said in a statement. No other details were immediately available.

The run-up to the 2015 championships has been marked by waves of media reports alleging doping positives and cover-ups in the Kenyan track and field scene.

Zakari had run second in her 400 heat in 50.71, then proved a no-show for the first of Tuesday’s three semifinals.

Koki, in the 400 hurdles, ran 58.96 in her opening round, second-slowest in the entire field.

For the U.S. to prevail in the medals count next year at Rio, as it did in London 2012, with 103, China next at 88, the weight rests on its track and swim teams.

In London, the swim team won 30 medals at the pool, 31 including Haley Anderson’s silver in the open-water competition. The track team: 29.

A few weeks ago at the 2015 world swim championships in Kazan, Russia, the U.S. team ended up with 23 medals, eight gold. That’s arguably misleading, though, because two of those medals came in the mixed relays, which would be new Olympic events. So: 21.

Of course, Michael Phelps did not swim in Kazan and threw down three world-best performances that same week at the U.S. nationals. Even so, it was arguably the American team’s poorest performance at a worlds dating to 1973; in 1994, the Americans went home from Rome with 21 medals, four gold.

For the track team, expectations had soared before this meet in Beijing, the U.S. sending arguably its deepest team ever.

To be sure, the Americans have had some successes. In the women’s 10,000 meters, for example, U.S. runners went 3-4-6, Emily Infeld passing Molly Huddle at the line for the bronze, Shalane Flanagan taking sixth.

Shamier Little, with a bright green bow in her hair, and Cassandra Tate went 2-3 Wednesday night in the women's 400 hurdles. Zuzana Hejnova of the Czech Republic, the Moscow 2013 champion who had spent most of 2014 recovering from a broken bone in her left foot, dominated again in a 2015 world best 53.50. Little ran 53.94, Tate 54.02.

The final events Wednesday night, however, proved hugely emblematic of American performance:

Only one American, Justin Gatlin, had even made it through the heats to the semifinals of the men’s 200. He ran an easy 19.87 to move on to the finals, that 19.87 the second-fastest semifinal time ever at a worlds; Francis Obikwelu ran 19.84 in 1999.

Justin Gatlin's 19.87 in the men's 200m semi tonight was the second-fastest semifinal time ever at the World Championships. The fastest: Nigeria's Francis Obikwelu's 19.84, in 1999.

In the next heat, Usain Bolt, who defeated Gatlin in the 100 Sunday night by one-hundredth of a second, ran a season-best 19.95, chatting with South Africa's Anaso Jobodwana in the next lane, second in 20.01, as they crossed the line. 

In the women's pole vault, American Jenn Suhr, the 2012 Olympic champion, afforded a huge opportunity because Russia's Yelena Isinbayeva was not jumping (the all-time pole vault diva gave birth last June to a daughter), managed a tie for fourth, at 4.70 meters, or 15 feet, 5 inches -- along with another American, Sandi Morris, a rising college star, and Sweden's Angelica Bengtsson.

Cuba's Yarisley Silva won, with 4.90, or 16-0 3/4. Brazil's Fabiana Murer took second, at 4.85, 15-11. Greece's Nikoleta Kyriakopoulo got third, at 4.80, 15-9.

Silva made three attempts at 5.01, 16-5, but did not clear. Isinbayeva holds the world record, 5.06, 16-7, set six years ago.

Emma Coburn had been a medal hope in the women's 3000 steeplechase. She finished fifth, in 9:21.78. Hyvin Kiyeng Jepkemoi of -- where else? -- Kenya took gold, in 9:19.11. Habiba Shribi of Tunisia came second, 13-hundredths back, Gesa Felicitas Krause of Germany in a personal-best 9:19.25, 14-hundredths behind.

The men's 400 proved super-crazy fast.

The American LaShawn Merritt, the Moscow 2013 and Beijing 2008 Olympic champion, in Lane 8, went out hard early on the way to personal-best 43.65. He got second.

South Africa's Wayde Van Niekerk ran 43.48, unequivocally the fastest time of 2015. Kirani James of Grenada got third, in a season-best 43.78, Luguelin Santos of the Dominican Republic fourth in a national-record 44.11.

Van Niekerk's best before Wednesday had been more than a half-second slower, 43.96. His 43.48 makes him the fourth-fastest man ever at the distance: Michael Johnson (43.18), Butch Reynolds, Jeremy Wariner.

The second-, third- and fourth-place finishes? The fastest times for those positions ever at a worlds.

Van Niekerk was taken off the track in a stretcher. His condition was not immediately available.

Merritt's silver tied him with Carl Lewis as the most successful American man in worlds history, with 10 medals. He has five 4x400 relay medals (all gold, dating to 2005) and five in the open 400 (two gold, three silver).

Watch out going forward, meantime, for Isaac Makwala of Botswana, fifth in 44.63.

Makwala had shown up big-time in the semifinals, with the field’s top time, 44.11, and from the outside lane. With an electric-green sleeve on his right arm, he dropped after the finish line and gave the crowd five push-ups, a signal that the semis amounted to nothing more than a training run.

For literally decades, the 400 has been an American stronghold, dominated by the likes of Johnson, Reynolds, Wariner and Merritt. Indeed, aside from 2011 and 2001, an American athlete had won the 400 at every worlds dating to 1991.

Merritt took second in 2011 when James announced his arrival on the world stage; Merritt was coming back that year from a doping ban, and he and James have since traded off titles, James winning in London in 2012, Merritt in Moscow in 2013.

Any discussion of what this all means, if anything, must start with the acknowledgement that the rest of the world has gotten way better at events that Americans used to regularly be able to count on for production in the medals count.

To take another beyond the men’s 400, consider the men’s 400 hurdles:

Helsinki 2005, for instance: two medals, gold and silver. Osaka 2007: one, gold. Berlin 2009, one, gold.

Daegu 2011: zero, with Britain, Puerto Rico and South Africa 1-2-3, the best Americans sixth and seventh.

Moscow 2013: one, a silver, Jehue Gordon of Trinidad & Tobago winning, Emir Bekric of Serbia taking third.

Beijing 2015: Kenya-Russia-Bahamas went 1-2-3.

The Americans finished fourth (Kerron Clement, the 2007 and 2009 world champion who had spent 2014 battling injuries) and eighth (Michael Tinsley, the 2012 Olympic and 2013 worlds silver medalist, in 50.02, after crashing through the eighth hurdle).

Two Americans had put down the year’s best time before this meet, Bershawn Jackson, 48.09, and Johnny Dutch, 48.13. Neither made it to the final.

For emphasis: Kenya had won 45 gold medals at the worlds, dating to 1983, but none before Tuesday night had come in an event shorter than 800 meters.

Tuesday night’s winner: Kenya's Nicholas Bett, in a national record and 2015 world-leading time, 47.79. From Lane 9, again far on the outside.

“I am happy to win this first 400-meter hurdles medal ever for Kenya,” Bett said afterward. “I am thankful.”

Russia’s Denis Kudryavtsev, in 48.05, took one-hundredth off a national record that had stood for 17 years.

Jeffrey Gibson of the Bahamas ran a national record 48.17. That broke his own record, 48.37, which he had run in the semifinals.

“I am looking forward to more races and more training for the Olympic season,” he said afterward.

It must be acknowledged, as the New York Times pointed out in a story after Tuesday's finals, that U.S. coaches are playing a significant role in the success of other nations, and in events, such as the long jump, where memories of American success — Carl Lewis, Mike Powell, Dwight Phillips — run long.

In Tuesday night’s long jump final, the gold (Britain’s Greg Rutherford) and silver (Australian Fabrice Lapierre) medals went to athletes who train near Phoenix with the American Dan Pfaff; the bronze, China’s first long jump medal at a worlds, went to Wang Jianan, who trains with the American Randy Huntington.

The top American? Jeff Henderson, the 2015 Pan Am Games champion, ninth, one spot out of the finals.

Barber, the Canadian pole vault winner? He goes to college at the University of Akron.

As in any meet, injuries always play a role. The American 200-meter specialist Wallace Spearmon, for instance, scratched out of Tuesday’s heats upon reporting a small tear in his left calf muscle.

Beyond all that, it’s track and field, and stuff happens. Alysia Montaño, one of the best American racers in the women’s 800, in contention for a top-three finish in Wednesday’s heats, fell on the second lap after a tangle. She ended up getting disqualified.

In Tuesday night’s women’s 1500, Jenny Simpson, the Daegu 2011 gold and Moscow 2013 silver medalist, lost a shoe. She finished 11th. Ethiopia’s Genzebe Dibaba, one of the sport’s brightest new stars, won in 4:08.09.

Hopes were high in the men’s steeplechase Monday night that, for the first time ever at a world championship, the Americans — specifically, Evan Jager — might win a medal. Jager led at the bell lap but finished sixth. The Kenyans went 1-2-3-4.

How, meanwhile, to explain the men’s triple jump?

Two Americans, Marquis Dendy and Will Claye, could not summon enough Wednesday morning to make the final.

Coming in, Dendy had the year’s fourth-best jump, Claye the fifth; Claye, moreover, is an incredibly versatile athlete who at the 2012 London Games became the first man since 1936 to win medals in both the long jump (silver) and the triple jump (bronze).

Wendy, afterward: “I can’t be too, too mad, but I am disappointed.”

Claye: “I’m still in shock. I don’t even know what happened. It just wasn’t my day. That’s the only way I can see it. I went out there and gave it my all. It just wasn’t my day. I have to make my rules and get ready for next season.”

USATF and the notion of homework

For years, the U.S. Olympic Committee and USA Track & Field were the two reliable punching bags in the American Olympic scene. The problem at both was much the same: constant management turnover and an unwieldy governance structure, each encumbered by a board of directors numbering in the triple digits that created an environment rife with petty politics. Over the past several years, both have turned it around. But with USATF in particular, there remains a dissident cohort for whom seemingly nothing seems to be good enough. Case in point: there’s a new, professionally produced commercial featuring several track-and-field stars, and it’s even airing on network television. This has to be a huge win, right? Exposure for a sport that needs it? For some, apparently not.

Chief executive Max Siegel took over USATF on May 1, 2012. In 2013 and 2014, the federation announced nine new sponsorship deals, including seven just last year. The big one, of course — a 23-year deal with Nike approaching $500 million.

At the 2014 annual meeting in Anaheim, Calif., in December, USATF delegates were shown the organization’s rise in revenue from $19 million to $34 million; its jump in net assets from $3 million to $17 million; its commitment to spend an additional $9 million on athlete programs between the years 2015 and 2020.

Moreover, and this diversity statistic jumps out from among the U.S. Olympic federations, which can hardly claim anything like it — two-thirds of the USATF board is African-American.

And now a national television commercial?

Apparently not good enough for some, and in particular Lauren Fleshman, the two-time (2006, 2010) U.S. 5,000-meter champion, who has emerged in recent months as a vocal critic of USATF policies.

The TV spot, entitled, ”You’re Welcome,” features action shots of U.S. stars past and present laced with some of the biggest names from today talking; it ran last weekend on NBC.

On the one hand, Ms. Fleshman called the commercial “awesome.” On the other, she complains that the video contains a “massive disparity” in the way it treats “Nike vs. non-Nike athletes,” asserting this is a “problem that goes far beyond this one video, and will keep expensive initiatives like this one from making a real impact on the lives of athletes going forward.”

Her apparent primary complaint: that USATF cropped the logos of non Nike-sponsored athletes in the commercial.

“USATF has their salaries guaranteed for the next 23 years,” she proclaims at the end of her blog. “We don’t. And if USATF is entering into sponsorship contracts that demand they shrink us, silence us, prevent us from thriving, and stifle competition in the marketplace, that isn’t right. In fact, I’m pretty sure it’s illegal.”

Let’s start here: no one at USATF has brought up as a hammer the First Amendment, the Commerce Clause to the Constitution or, for that matter, the notion of monopoly.

Indeed, one of the deals USATF announced in December at that meeting was with shoemaker Hoka One One, to sponsor a middle-distance race, with double athlete prize money and a TV-quality webcast.

Meanwhile, in the very same sentence in which Ms. Fleshman notes that it’s “awesome” to have a commercial, she also — in parentheses — asks “was it an MSI project like Road to Sopot? I’m curious.”

MSI stands for “Max Siegel Inc.”

It’s no secret that Siegel is a businessman. Indeed, on the MSI webpage it declares, “Our access to sports, multicultural, media and entertainment properties helps us to seamlessly integrate clients and properties with their target markets — and beyond.”

What is it about Siegel, who is African-American, that seems to be so off-putting to detractors?

The USOC has made diversity and inclusion a point of emphasis under chief executive Scott Blackmun, particularly in the management ranks of the national governing bodies.

Yet from the start of Siegel’s tenure, it has been as if nothing could be good enough. Consider the controversy over the tie in the women’s 100-meter dash at the 2012 U.S. Olympic Trials. Siegel had come on the job just weeks before. Yet he took considerable heat because there wasn’t a proper procedure in place? Where in all of this was Robert Hersh, the rules guru — the longtime U.S. seat-holder on the IAAF council, whom the USATF delegates voted in Anaheim in December to send back to the IAAF, only to see the USATF board opt for Stephanie Hightower instead?

Really, you do wonder.

Because wouldn’t you think that a chief executive who — now two-plus years in — brings in big financial numbers ought to be cut some slack?

At the beginning of her blog, Ms. Fleshman suggests, “Feel free to do your own homework.”

To emphasize, everyone is entitled to his or her own opinion. At the same time, the danger of throwing stuff out there without doing your homework is that it if it’s not opinion — that is, if there are actually facts out there — those opinions, often needlessly, rile people up. And then the stuff that gets people riled up can get repeated as if it were gospel.

Which in the case of Lauren Fleshman’s blog — you have to ask, are there facts?

Or, as she herself notes in her Dec. 19 Runner’s World blog, “… if you’re gonna fling mud, come out with the evidence.”

The videos about which she inquires that recapped the journey to the 2014 indoor world championships? They were called “Path to Poland,” not “Road to Sopot,” and were executive produced — like the “You’re Welcome” commercial — by Siegel in his capacity as USATF chief executive. Not, repeat not, as MSI guy.

It should be worth noting that the “Path to Poland” series last year focused on the the breakout 800-meter star Ajee Wilson (adidas), the middle-distance runner Morgan Uceny (adidas), the everlasting Bernard Lagat (Nike) and shot-putter Ryan Whiting (Nike). If you’re keeping score, that’s two Nike athletes, two not.

The “You’re Welcome” spot features stars from yesteryear as well as now. That means USATF had to use footage owned by the USOC and the International Olympic Committee. Such usage involves specific restrictions from both entities, including what logos could be shown and where the commercial could be aired (to use a term of art, it was geo-restricted).

Such restrictions — and this is a USOC rule, not anything to do with USATF — means the commercial could not show any logos outside the so-called “Olympic family.”

No logos were airbrushed, manipulated, digitally altered. There are and were not any conspiracies.

Of the seven current athletes in the spot, four are not Nike athletes.

Indeed, one of the four, Brenda Martinez, bronze medalist in the 800-meters at the 2013 world championships in Moscow, posted on her Instagram account a retort to Ms. Fleshman’s article that said, in part, “Please take me out of [your] article,” adding, “We have it really good here in the US compared to other countries. Without the support of @newbalance & @usatf I wouldn’t have a medal.”

http://instagram.com/p/ysWM78yd8M/?modal=true

Ms. Fleshman did not take Ms. Martinez out. She did post an addendum to her blog that said, “Others have perfectly valid opinions that differ from mine, including Brenda Martinez.” To her credit, Ms. Fleshman added on Ms. Martinez’s Instagram account, “I’m sorry if my post distressed you.”

Another athlete, David Oliver, the 2013 world champ in the 110-meter hurdles, made these posts to his Twitter account:

Track and field gets a cool commercial on TV and people in the sport STILL find a way to complain about something...

— David Oliver (@doliversub13) February 4, 2015

if USATF only used nike sponsored athletes, people would complain about that. Didn't even notice the "controversy" was happy we were on TV

— David Oliver (@doliversub13) February 4, 2015

And this, referring to hurdles competitors Liu Xiang of China and Dayron Robles of Cuba, and to the IAAF, track and field’s international governing body:

Did IAAF (Adidas organization) ad with Liu and Robles for '11 Worlds. Guess who's logo was shown. Did I care, absolutely not, was very happy

— David Oliver (@doliversub13) February 4, 2015

At any rate, going back to the original assertion, that USATF pits Nike against non-Nike athletes:

Of USATF’s athlete support funds, more than 60 percent of those supported are non-Nike athletes. Here is the real disparity: USATF financially supports more athletes not affiliated with its primary sponsor than it does those who wear Nike gear.

Top-tier athletes get five-figure support each year, the kind Ms. Martinez is talking about. It’s all part of an $11-million annual athlete support package that also includes sports medicine, sport performance workshops, TV and webcast coverage with athletes wearing — whatever.

Is USATF truly discriminating? At the end of 2013, it sent out a photo book to sponsors. The very first picture: pole vault star Jenn Suhr in adidas gear. Go through the book. There’s Duane Solomon, that year’s U.S. 800 champ, in his Saucony gear.

Ms. Fleshman notes that a USATF calendar was “recently mailed out to all USATF members” that included a photo of “Leo Monzano,” note the misspelling, who is the 1500 silver medalist from the London 2012 Games, wearing a Nike uniform. When not wearing a national-team uniform, Manzano is sponsored by Hoka One One. “He was not asked permission nor compensated for a photo being used that undercut his sponsor relationship,” she asserted.

The calendar was given away, not sold, to USATF membership. USATF lost money on the calendar, which it paid to produce and send out. It was a gift to members in a bid to get them excited about the red, white and blue — and Manzano is the first American to have won a medal in the men’s 1500 since Jim Ryun in 1968, more than 40 years.

Then, this — in the third paragraph from the end in her blog, Ms. Fleshman says, “USATF selling the national team uniform is one thing. But what else have they sold? Serious question. Email me if you know.”

How about just doing it right here? Serious answer:

— Major grass-roots initiative to Hershey (Run Jump Throw).

— Program providing educational opportunities to elite athletes, among others (University of Phoenix).

— Program that provides free language training to top athletes and provides royalties directly to athletes (Rosetta Stone).

— An app that provides royalties directly to athletes (Coaches Eye).

— Title sponsorship to the Hoka One One Middle Distance Classic, a meet Ms. Fleshman herself has competed at, with the money going directly to the meet and athlete support.

All of that is in the last year.

As was noted in the last column in this space about USATF, reasonable criticism, delivered in a spirit of tolerance and good will, is always fair game.

But homework — requisite due diligence — is eminently fair, too.

Not yet a 'pregnant penguin'

MOSCOW -- The clock said it was a couple minutes past 10 in the evening. All the action on the track was over. The only matter left to be decided was at the pole vault, and there was only one jumper left. Yelena Isinbayeva had all of Luzhniki Stadium to herself. Just the way she likes it.

The greatest female pole vaulter in history, the first-ever in history to clear five meters, won the third world title of her incredible career, the only one in Tuesday's field to clear 4.89 meters, or 16 feet and exactly one-half of an inch.

The world record is 5.07, or 16-7 1/2. Isinbayeva made three tries as the clock ticked past 10. None were really close. No matter. The crowd came to see the Pole Vault Diva, Isinbayeva. They were thrilled, roaring at her every attempt, at what -- for the first time -- felt like a real world championships here at Luzhniki.

"I am so happy the era of Isinbayeva is back again," she said at a news conference that stretched into early Wednesday. "It was never finished."

Perhaps this is the last of Isinbayeva's world titles. Or not. She says now she is going to take what she called a "small woman's break," intending to have a baby next year. She is due to be the honorary mayor of the athlete's village at the Sochi 2014 Winter Games and said she intends to be walking around -- she really said this -- like a "pregnant penguin" offering the world's skiers and skaters "the traditional bread and salt" like a good Russian host.

The world has never seen anyone quite like Yelena Isinbayeva. And the scene at the pole vault runway -- Isinbayeva's catwalk -- capped a fantastic night of track and field, one that saw the U.S. team win four medals: one gold, three silver.

LaShawn Merritt simply blew away all comers, including London 2012 Olympic champion Kirani James, to win the men's 400 meters, in 43.74 seconds, 2013's best time. Fellow American Tony McQuay took silver, in a personal-best 44.40.

Luguelin Santos of the Dominican Republic -- 19 years old -- finished third, in 44.52.

James? An improbable seventh, in 44.99.

On his way out, James told Universal Sports, "I just died. I don't know what happened."

For Merritt, the 2008 Olympic champion, this marked redemption, and in a big way. He has overcome injury and the embarrassment of a ban relating to the purchase of a male-enhancement product at a convenience store and weathered it all with dignity. McQuay was far from alone when he said at a late Tuesday news conference that he considered Merritt a "great role model."

Merritt said winning Tuesday was a "sweet moment." He also said, "I guess you could call it a comeback. But I don't feel like I ever left. I always continued to work hard and keep faith in my ability -- spiritually, physically and mentally. To come here … I was ready for it."

In the men's 800, Nick Symmonds took silver, in 1:43.55, the best-ever finish in the event by an American and the first medal for a U.S. man since Rich Kenah's bronze in 1997.

Ethiopia's Mohamed Aman won, in 1:43.31 -- the 2012 world indoor champ adding the 2013 outdoor title to his collection. He is just 19. Djibouti's Ayanleh Souleiman took third, in 1:43.76, the first medal for his country since Ahmed Salah won silver in the marathon at the Tokyo worlds in 1991. Souleiman is just 20.

Well before anyone even got to Moscow, the 800 was going to be a wide-open affair. Not one of the three medalists from the 2012 Olympics was here. Gold medalist David Rudisha of Kenya, who set a world-record 1:40.91 in London, was hurt. So was silver medalist Nijel Amos of Botswana. Timothy Kitum didn't make the team Kenya sent to Moscow.

No one in the world had run under 1:43 this year.

In the heats and semifinals, astonishingly, all the Kenyans were eliminated. That meant that -- for the first time in the 30-year history of the world championships -- the men's 800 final would be Kenyan-free.

Symmonds had finished fifth in London; fifth at the worlds in Daegu in 2011; sixth at the Berlin worlds in 2009. He is 29. He had blogged before coming here about how significant it would mean to him personally and professionally to leave Moscow with what he called a "shiny medal" around his neck.

Coming down the stretch, it looked like it might be gold. But with about 20 meters to go, Aman proved just too strong.

"Nothing is impossible," Aman said. "You have to believe in yourself and train."

Echoed Symmonds, "To be a medalist takes a lot of hard work, it takes a lot of luck as well. A lot of experience. At the age of 29 ... it feels like all the hard work and the sacrifice has paid off."

All of that set the stage for the pole-vault drama.

There are three superb female pole-vaulters right now in the world. The American Jenn Suhr won Olympic gold, the Cuban Yarisley Silva silver in London. And then, of course, there is Isinbayeva -- the 2004 and 2008 Olympic champion who won bronze in London.

Isinbayeva is also the 2005 and 2007 world champion. But in Berlin in 2009, she no-heighted. In Daegu in 2011, she took sixth.

Last year in London, she was back to her old ways -- with that third. But for her, third is not -- well, first. And, as she acknowledged after the jumps were all over Tuesday, referring to the last few years, "Sometimes I was desperate … sometimes I thought I should quit."

When all three cleared 4.82, or 15-9 3/4, it marked the first time since 2007 that three women had cleared that height in the same competition. This was, in every way, world-class stuff.

Plus, the crowd was totally into it. The runway and pit were set up in what, in an American stadium, would be a football end zone. The stadium was not filled -- not quite -- but attendance was, because of Isinbayeva, eminently decent. Plus, because of Luzhniki's overhanging roof, the crowd noise was loud, indeed.

Isinbayeva would later say it was the best crowd support she had received. Ever.

"Yes," she said, through a translator in Russian, "that was the best-ever. It was my home crowd. I felt like I was at home. What can you say? Being at home helps you. If we had the Olympics in Moscow [instead of London], the results would be different.

"I've gotten support in other countries. But tonight I knew. Tonight, everyone was behind me. I felt all my emotions. I absorbed it. The support was just colossal."

To have the stadium all to herself? She smiled. In English, she said that was "nice feelings."

Suhr held the lead until she missed her first try at 4.89. Then the pressure was on.

Isinbayeva cleared.

Game over, pretty much -- though the other two women tried to clear, it was not their night.

Suhr took silver, Silva bronze.

Suhr called it a "great competition," adding, "If I was a spectator, that's exactly what I would want to see."

She also said, "When I think of where pole vaulting was and where it is now, you have to thank Yelena for getting us there. making the spotlight, making it one of the premier events to watch. Look at today. Every event was over but everyone stayed to watch it. We have to thank her for really paving the road for that."

People, the era of Isinbayeva is back again. For emphasis, it was never finished.