IAAF, and an open vote for reform

MONACO — Transparency. What a concept.

The reform plan put forward by International Assn. of Athletics Federation president Seb Coe, so overdue, is full of common sense. It’s just the thing to start moving track and field, in particular its long-convoluted governance structure, ahead in the 21st century. "Transparency sits at the heart of everything we've been talking about," Coe would say late Saturday.

Like, for instance, an open vote. In which every yes, no and abstention was not just tallied but shown up on the big screen Saturday at a special IAAF congress held here in a ballroom at the seaside Fairmont Hotel.

Take note, International Olympic Committee and others. Transparency surely changes the way you approach the whole voting thing.

Thanks to an open vote and Coe's political skills, the IAAF reform package passed, 182-10, a "ringing endorsement of our commitment to do things differently," he said afterward but one that now -- given the backstage drama that attended the run-up to the balloting and, despite the landslide, remains very much a vital part of the IAAF scene -- raises the pressing question of real-life implementation.

Coe now has authority and real room to maneuver. But don't anyone be fooled that it will all be roses and sunshine.

The former IAAF president, Lamine Diack? From Senegal. Senegal, as was made plain because the ballots were transparently on display, abstained in Saturday's voting.

The runner-up in the 2015 election that made Coe president, Sergei Bubka? From Ukraine. Ukraine abstained.

"We made a decision today but it will be very important to fulfill that with real life," German delegate Dagmar Freitag observed after the vote. "Work begins today."

It actually began months ago, after last Christmas, and culminated late Friday, amid the IAAF awards ceremony, where word was the reform package’s fate remained highly uncertain.

Why is easy to explain:

Big-picture reform? Check. The sport's future on the line? Check. But what about the import of reform on matters such as personal agendas, perks of membership and, of course, individual advancement?

Translation, and cutting right to the core of the thing: what’s in it for me?

This of course is what drives critics of international sport — where considerable lip service is paid to the notion of athletes at the core of the enterprise — up the wall.

Maybe rightly so.

But it also is what it is, and to ignore that reality is unquestionably naïve.

Naïveté is not a helpful thing in the context of IAAF politics and culture. Particularly in 2016.

Track and field arrived at Saturdays moment after a grim 16 months. That's how long Coe has been president.

It was always clear that Diack, president from 1999 until 2015, ran the IAAF as his personal fiefdom — a model he learned from the president before him, Italy’s Primo Nebiolo.

What had been hidden, and for obvious reasons, according to accusations from the French authorities, is that Diack ran a closely held conspiracy — involving just a few senior officials — that aimed, among other things, to collect illicit payments in exchange for hiding certain Russian doping matters.

As for Russian doping — the IAAF banned the Russian track and field team from the 2016 Rio Games in the aftermath of allegations of state-sanctioned doping. A second report on the matter from Canadian law professor Richard McLaren report is due to be made public Friday.

If ever a sport and a situation were ripe for reform, this would seem to be the moment. Right?

As Usain Bolt said Friday, "I know Seb Coe is trying to make track and field more transparent so everyone can see what's happening, so one person is not pulling control. That's a bold move for him, a bold move for the IAAF president."

As Coe himself said in Saturday's opening remarks, “The walls of the organization were too high to see over and too much power rested in the hands of too few people,” adding, “We should have known more.”

He asserted, “We can not let this happen again,” adding, “It’s bad enough that any of this happened. But it can not happen for a second time. Not on our watch or anyone else’s watch."

In general, the IAAF proposal sketches out four areas of focus:

1. Independent anti-doping, integrity and disciplinary functions, the idea to launch an integrity unit in April 2017

2. A better gender balance

3. A bigger voice for athletes

4. A redefinition of roles and responsibilities for each national federation with the concurrent idea of strengthening what in IAAF terms is called “area representation,” broadly speaking the continents.

The proposal further suggested that IAAF business decisions be delegated to an executive board that would meet regularly, roughly once a month. The IAAF council would set policy. The congress, with a registry of more than 200 national representatives, would continue to be the federation’s “supreme authority,”meeting annually.

The idea, per the working paper, was to cast one vote Saturday on the adoption of two — count them, two — constitutions. One set of rules would take effect in 2017, the other in 2019. The 2017 plan revolved mostly around the integrity plank. The rest — a new structure for vice presidents, council and executive board — would take effect in 2019.

As Coe put it in the forward to the working paper, “Now is the time for change. The time to rebuild our organization for the next generation. To be the change we want to see.”

Svein Arne Hansen, president of the European Athletics Federations, wrote in a statement posted to the federation’s website: “To be clear, our sport’s reputation has already been damaged and failure to pass these reforms will do further damage in the eyes of the public, with governments and with partners in ways we can only imagine at this time. It will hurt the federations and it will hurt the athletes at all levels.”

That elicited on Twitter this response from Paula Radcliffe, the British marathon standout:

https://twitter.com/paulajradcliffe/status/804734851635093504

In remarks that helped to open Saturday’s session, Haile Gebrselassie, the distance champion who is now head of the Ethiopian track and field federation, said, “Billions of people around the world, they have to trust us.”

Echoed Andreas Thorkildsen, the Norwegian javelin champion: “It’s transparency and trust — what I believe is very important for us going forward.”

A few moments before, Prince Albert of Monaco had told the audience, “Today is a pivotal moment for the future of athletics,” meaning track and field, “and the hopes and dreams of clean athletes worldwide.”

The prince added, “Sport has the unique capacity to transcend borders, to build bridges between populations, to ease tensions within societies. We all need to make sure it remains a force for good a beacon of hope for generations to come. We need to rebuild this trust.”

All this uplifting stuff. All this excellent theater. All good.

Now let’s talk straight.

“Today is the day we must bury our own interests for the greater good — to do what is right,” the chair of the IAAF athletes’ commission, Rozle Prezelj of Slovenia, said.

As always, the devil lurks in the details, and in the difference between theory and practice.

Coe acknowledged from the head table that he had gotten pushback before the meeting about bringing in new people and new teams, including chief executive Olivier Gers. Referring to the clear concern underpinning that pushback, was it because “I want to ditch responsibility?”

He answered the rhetorical question: “Simply not true. Given the year that our sport and I personally have gone through, I hope all of you in this room will agree that is ridiculous,” even though obviously some in the room had been the ones making that “ridiculous’ suggestion and such pushback  revealed the concern if not fear of moving from president-as-king governance structure that had long held at the IAAF.

That gender balance thing:

The IOC has for years pushed those in the Olympic movement to not just promote but welcome women at executive and leadership positions.

Progress has been halting.

The IAAF proposal perfectly illustrates why.

It calls for the number of vice presidents to stay at four with the proviso that by 2019 there be one of each gender and by 2027 two of each.

Let’s say you were one of the four men currently holding a vice-presidential seat. How inclined would you be to robustly agree to such a proposition if such agreement put you at serious risk of losing your position?

And what about section 3.6 in the proposals, relating once more to those vice presidents. It says a vice president can’t simultaneously serve as an area president.

Such “interlocking directorates” have long been a mainstay of Olympic sport despite the potential for conflict of interest, the rationale behind 3.6. It’s nonetheless easy to see why, in real life, such a change would mean a significant diminishment of authority and influence for someone who might currently occupy both spots.

As for the image of the sport and the ability to instill trust:

In theory, very few dispute the notion that stuff failing the smell test shouldn’t happen.

In practice, however, what smells in one part of the world maybe doesn’t in another.

For instance, explain this, and it’s not like it’s a secret, because anyone can read all about it right there on the internet:

The Assn. of Balkan Athletics Federations is a thing. It has 17 members. From, mostly, the Balkans — you know, the likes of Albania, Bosnia and Herzegovina, Bulgaria, Croatia, Montenegro.

So why was the “6th Balkan Athletics Gala,” according to the internet, held Nov. 19 in that bastion of Balkan-ness, Dubai?

Where the presidents and general secretaries of those member federations were invited to “share the excitement of the glorious moments”?

Hypothetically: what if a key player in Dubai had regional if not global ambitions? Would such a person stand to gain influence with some number of potential voters by inviting them out of the chill of the autumnal Balkans down to sunny Dubai?

Oh, the currents -- and thus the genuine concern from many of the reform-minded on Friday night.

The IAAF, meanwhile, made life all the more difficult for itself Saturday by insisting on what per the rules was called a “special majority” to enact its reforms — in essence, a two-thirds majority.

In all, 197 delegates (up from an initial count of 196) were on hand. Two-thirds meant 132 (if no abstentions).

A test question highlighted the obstacles: are you happy to be in Monaco? 177 said yes, 17 no, a couple had no opinion. Seventeen people were not happy to be on an expenses-paid trip to one of the world’s fanciest destinations? A second run-through of the test question, after the number of delegates was fixed at 197, gave these results: 156-37, 81 percent to 19 percent, with four abstentions.

Later, the Portuguese representative observed that such transparency was highly unusual at a sports function, and that many delegates had taken a cellphone picture of the results up there on that big screen. Would the real votes be displayed as well?

Yes, Gers said.

“For those who don’t want the vote to be transparent: make the right choice,” Radcliffe said from the floor, her hands quivering with emotion as she clutched the microphone.

In the end, that very transparency unquestionably helped seal the deal. No question by Saturday morning the Coe political operation meant the package would have passed the two-thirds threshold. But, also unquestionably, there would have been considerably more no votes. It’s another for everyone in the “family” — as that word was used many times in the 42 pre-vote floor comments — to talk the talk. It's quite another to see a very public “no” vote on a matter of such import.

No votes came from, among others, Saudi Arabia and Thailand.

Immediately after, Bobby McFerrin came on the audio feed: “Don’t worry. Be happy.”

Another choice might well have been Johnny Nash's 1972 No. 1 hit -- or if you prefer, the 1993 Jimmy Cliff version on the soundtrack of the Jamaican bobsled flick Cool Runnings. It famously proclaims, "I can see clearly now."

Next votes. Because there are plenty yet to come.

"Look," Coe said in a post-vote news conference, "I hope the public perception of our sport is helped by what they’ve seen today but that isn’t primarily why we did it. We did it because we were in need of change."

Portland 2016: a track and field innovation lab

PORTLAND, Ore. — For as long as anyone might remember, the mantra in track and field has been: well, that’s the way it has always been done. The 2016 world indoor championships, which concluded Sunday after a four-day stand at the Oregon Convention Center, offered a different take. Here, it was: let’s try something new.

“Innovation,” Max Siegel, the chief executive officer of USA Track & Field, “doesn’t happen by accident.”

It’s a function, he emphasized, of collaboration and resource: “You have to have a deliberate plan. You have to plan to be innovative, and then when you come up with an innovative idea you have to have an effective plan to execute the idea.”

The track was green. With the house lights down, the athletes entered down a ramp as their names were called out, one by one. The medals were, for the most part, awarded not onsite but at a downtown square that had been turned into a live-music and party venue. During the championships, a (mostly rock) soundtrack kept the beat to what was what on the track and in the field (special shout-out to the excellent DJ who threw Bob Seger’s “Old Time Rock and Roll” out there during the men’s masters’ 800).

Did it all work? For sure not. A meet session should be two to two-and-a-half hours, max. Too often it went three-plus.

Did enough of it work, however, so that there’s reason, for the first time in a long time, to think that track and field at least stands a chance — again, a chance — of breaking out of its bubble and emerging over the next few years, particularly in the United States, as more than a niche sport?

For sure.

Even the highlight moment of the championships — Ashton Eaton bounding over in his warmups from the long jump pit to congratulate his wife, Brianne Theisen-Eaton, for winning the pentathlon — was, though thoroughly unscripted, at least allowed for.

Organizers timed it so that husband and wife would be on track at the same time.

“When you know you have these possibilities,” said Paul Hardy, competition director for track’s worldwide governing body, the International Assn. of Athletics Federations, “you start thinking about creating a timetable that allows for these special moments.”

He added a moment later, “That’s how we’re now looking at it — how we present the sport.”

He also said, “We need to introduce things. Hopefully they’ll work. If you don’t try anything, you never know if it works. If it doesn’t, you can try for the next time. if it does, hopefully we can improve it even more.”

Even friendly police

The vibe was so overwhelmingly positive in Portland that even the police proved smiling, friendly, accessible.

That, too, was by design.

“Community engagement,” as police nationwide like to call it, is “a huge priority for us right now,” Portland police Sgt. Greg Stewart, the department’s acting spokesman, said in a telephone interview.

“Nationally with the police — it really is a contentious time. Police and community relations are maybe not what they should be. The chief,” Larry O’Dea the city’s police chief for the past 16 months, “is really working to make sure that’s a focus for us.”

When the police are cool, anything’s possible. Even in track and field, right?

Some is just easy: the kiss-cam (or smile-cam, whatever), a staple at other major events? Why not?

But why not think really out of the box?

What about re-configuring the set-up so that, in the same way that fans sit court-side at an NBA game, they can sit immediately along the track?

At the Kentucky Derby, thousands of fans crowd the infield. It’s not because they know the life story of every one of those horses, or could remotely care. Absolutely there would have to be some re-thinking of how that might work in track, since the infield is literally where those field events are competed — but why not turn a track infield into the same kind of party zone?

“No idea is stupid,” Hardy said. “If you don’t get people to throw ideas around, you’re never going to get anywhere. We can take ideas from other sports. We can learn from people who follow the sport. We are definitely open.”

As Vin Lananna, president of TrackTown USA, the local organizers of Portland 2016, said, “You can’t be afraid to think big.”

He observed: “The best example is American football. How many real football fans know everything about football and go to the stadium to watch a football game? A lot of it is social.

“We don’t do it in track. We make it impossible. It’s long. It’s often boring. The announcers don’t relate. There’s no music.

“We’re getting there little by little,” he said of the 2016 world indoors. “This is a good start.”

These championships marked the first world championships with Seb Coe, elected last August, as  IAAF president.

Coe, recognizing that track’s demographics trend older than younger, has preached relentlessly that the sport must innovate — in everything from presentation to social media.

“If you’re going to innovate,” Coe said, “a lot of it is going to work but you have to recognize that some of it is like the Paris fashions — not everything is angular, jagged, outrageous. Some of Paris fashion week is inevitably going to end up on a coat hanger in a retail store. But you do need to start somewhere.

“This for me is absolutely crucial: we must give federations, we must give organizing committees, permission to think out of the box and not sit there thinking, ‘I am going to look silly if it doesn’t come off.’ Because some of it is not going to come off.”

Part Two in a three-piece Oregon trilogy

These 2016 world indoors also made for the second act in a three-part Oregon world championship track and field trilogy keyed by TrackTown, in partnership with, among others, USATF. Understand, for instance, that these indoors don’t happen without the significant financial investment of USATF.

Part one: the 2014 world juniors in Eugene. Part two: Portland 2016. Part three: the 2021 world outdoor championships, back at a rebuilt Hayward Field.

There’s more: the 2016 U.S. Olympic Trials will be back at Hayward.

Plus the NCAA Division I track and field championships — they have been at Hayward the past two years, will be there this year (June 8-11), indeed will be there every year through at least 2021.

This summer is due to see the launch of the TrackTown summer series meets.

Little appreciated amid the first world indoor championships in the United States since 1987: the IAAF had to want to come. One of the reasons it did so: the IAAF meetings around the 2014 Eugene world juniors, thanks to the efforts of USATF chief operating officer Renee Washington, were arguably best-ever. A detail that might seem small but really isn’t, like the translation services — it was made a priority, not not an afterthought.

The IAAF noticed.

“There is no one person who can single-handedly take all these people stuck in the fact that [the sport] has been done a single way,” Siegel said, emphasizing, “It takes a collective effort of like-minded people to effect any vision.”

From the get-go, the point of emphasis from all involved was that the 2016 world indoors had to be more than simply a track meet.

The audacious goal was to stage “the best indoor meet ever held anywhere in the world,” Lananna said last Wednesday with the idea of sparking what Coe on Thursday called a “reawakening of track and field in this country.”

That kind of thing is, by definition, going to take time.

So an immediate verdict is, again by definition, all but impossible.

Attendance figures suggest, however, that something must have clicked — the OCC, capacity 7,000, was essentially sold out for all three night events, and even the Friday morning session, competing against an Oregon State NCAA March Madness basketball game on TV, drew 4,087.

On Saturday evening, demand was so intense that organizers added— thank you, Portland fire marshal for being so accommodating — temporary seats and allowed for standing-room only. The total: 7,173.

Sunday, much the same: 7,191. Friendly ticket “brokers” could be seen looking for business outside the convention center.

The four-day attendance total: 39,283.

A huge boost to the atmosphere: the U.S. team ended up with 23 medals overall. Runner-up Ethiopia had -- five. France, four. Nobody else had more than three.

The fundamental challenge

Putting aside doping and corruption issues, for which the sport has justifiably earned headlines in recent months and years, the fundamental challenge is easy to identify: track and field is arguably the only sport in which multiple events are going on simultaneously.

On Sunday, for example: the men’s long jump, women’s 5k and women’s high jump (won a few minutes later by U.S. teen sensation Vashti Cunningham) were all going on at exactly the same time.

How to best present or package that? Production, story-telling, engaging an audience — particularly newbies or casual fans?

At the same time, track and field is without question the most diverse, most global, sport anywhere anytime. It’s also fundamental. Virtually everyone, at some point, has done the run, jump or throw thing.

The 2016 championships drew roughly 500 athletes from more than 140 nations — roughly two-thirds of the countries in the world.

That’s the good.

The not-so: no Usain Bolt, Justin Gatlin, Allyson Felix, Mo Farah (though he did show up to watch), David Rudisha and, of course, given the status of the Russian team amid doping sanction, the pole vault diva Yelena Isinbayeva.

"Feels Like the First Time" -- thanks, Foreigner

The no-shows missed the transformation of the convention center in just 12 days to a world-class track and field venue.

And, beyond the rock soundtrack (Foreigner: “Feels Like the First Time” during the Friday men’s 1500 heats), a series of other major markers, many of which drew from a series of inspirations.

— The pole vault, men’s and women’s, as a by-themselves package on Thursday night, with hundreds of kids allowed onto the banked 200-meter track to watch.

Organizers were rewarded three times over. First: both winners were London 2012 Olympic gold medalists, the American Jenn Suhr and Renaud Lavillenie of France. Second: for the first time ever in the same competition, four women went over 4.80 meters, or 15 feet, 9 inches, Suhr winning in 4.90, 16-0 3/4. Third: Lavillenie, after setting a new indoor championships record on just his third jump, 6.02, 19-9, made three (unsuccessful) tries at a world record, 6.17, 20-2 3/4, electrifying the crowd.

The Lavillenie victory, moreover, provided emphatic evidence that, for all its challenges, track and field remains indisputably at the intersection of real-world politics and sport -- why it's so relevant in so many nations. French president Francois Hollande, on Friday posted to his Twitter account a message that read, in idiomatic English: "Congratulations to Renaud Lavillenie for his second world title! Here's to a great Olympic Games in Rio!"

In the manner of the pole-vault meet that now-IAAF vice president Sergey Bubka used to run in his hometown of Donetsk, Ukraine, stand-alone events would seem a key to the future of track and field.

USATF, for instance, made the hammer-throw at the 2012 U.S. Olympic Trials a signature event, held — before 5,000 people — at the Nike campus outside Portland. In 2014, the U.S. nationals saw the shot put go down on the California state capitol grounds.

Now: what about featuring that women’s high jump? On, say, the Vegas Strip? Or the Champs Élysées in Paris? Or the riverfront Bund in Shanghai?

— Those athlete entry ramps.

Swimming has long done the athlete intro big-time, with swimmers coming out from behind a partition to lights and music. Track tried that at the World Relays in the Bahamas in 2014, and again last year. Now, the ramps.

Another logistical (and time-saving) advantage: no stripping off the warm-ups in the lanes right before the start of a race.

Coe, noting that the indoor format lends itself more easily to experimentation, said, “Enough [new ideas have] come off here to make a big difference already.”

At the same time, as he noted, and this question about the ramps was rhetorical, not signaling an opinion, “Will that work on a Friday night in London when it’s 48 degrees?”

Norway’s Svein Arne Hansen, president of the European Athletics Assn., emphasizing that he, too, is a big proponent of trying something new, noted with a wry smile about turning down the house lights for athlete introductions: “I cannot turn down the lights at Bislett,” the annual summer stop in Oslo. “It’s sunlight.”

— A digitized scoreboard for the horizontal jumps.

You could see, not just have to imagine, what record a particular jumper might be going for. What a concept.

— Locals operating food trucks as an alternative to arena hot dogs. Voodoo Doughnuts!

— Uber as a sponsor, an example of integrating new, and cost-effective, technology.

Normally, an organizing committee has to find a car sponsor or rent a bunch of cars to create a dedicated carpool system. With Uber — Uber provided the carpool. If you wanted a ride — well, you know how Uber works.

— The make-over of Portland Courthouse Square downtown into the place for medals, music and more.

The nightly medals ceremonies focused on the athletes, a key for Lananna and Coe. Lananna said, “You take youth and connect them to their great heroes. That’s what it’s all about — that next generation.”

A clear logistical benefit to moving the ceremonies offsite: carving time out of the rundown at the track itself.

The offsite medals plaza has many roots — see the Salt Lake City 2002 Winter Games, for instance. Or the party vibe each summer at those Bislett Games in Oslo.

The vibe at the square: Portlandia from the start. At the opening news conference there last Thursday, Coe didn’t wear a tie, the first IAAF event in years at which the president did not wear a tie. Neither did Lananna. Nor Siegel.

Again, all quite deliberately.

“It has been a good event,” Hansen said Sunday as the championships came to a close. “The music. The atmosphere. Excellently organized.”

And, at least for four days, in a nod to the wave of doping and corruption headlines, he said, “We don’t talk about [the bad stuff] anymore.”

Sport at the crossroads: Seb Coe wins IAAF presidency

BEIJING — With track and field at a historic crossroads, the IAAF membership on Wednesday elected Great Britain’s Seb Coe president.

Coe defeated Sergey Bubka of Ukraine, 115-92, two great champions of and advocates for the sport facing off in an election that reflected on track and field’s past but, more important, its future.

After the two men exchanged congratulations at the dais, an emotional Coe said, “I think for most of us in this room, we would conclude that the birth of our children are big moments in our lives, probably the biggest. But I have to say that being given the opportunity to work with all of you, to shape our sport, is probably the second-biggest momentous occasion in my life.”

Bubka, graceful, said, “I am a happy man and I am sitting in front of you because I love athletics,” what track and field is called everywhere in the world but the United States. “This is my life. Nothing has changed in my life. I will continue to serve athletics with dignity and deep passion, as I did before.”

A few minutes later, Bubka was elected vice president, along with representatives from Qatar (Dahlan Al Hamad, head of the Asian confederation), Cameroon (Hamad Kalkaba Malboum, chief of the African confederation), and Cuba (the legendary Alberto Juantorena, the 1976 Montreal 400 and 800 meters champ, now a key figure in his nation's sport hierarchy).

The 2019 world championships will be held in Doha, Qatar.

In another key development, USA Track & Field president Stephanie Hightower was easily elected to the IAAF’s ruling council. She secured the most votes, 163, for the six seats reserved for women on the board, more even than Olympic gold medalist Nawal el-Moutawakel, the IOC member and overseer of the 2016 Rio Games, who drew 160.

Hightower said she was "humbled and thrilled to have been selected to serve."

The 2021 world championships are due to be staged in Eugene, Oregon; the 2016 world indoors, next March in Portland.

“I congratulate Lord Coe on his election as IAAF president, and I am excited to continue to work with him on the important projects that our organization began with president Diack,” TrackTown USA president Vin Lananna said in a statement.

He added, “Together with our friends at the IAAF and USA Track & Field, I am confident that we will create a lasting legacy for the sport.”

Four more Americans won key posts Wednesday, too, signs of emerging USATF strength at the international level: Anne Phillips was elected chair of the federation’s women’s committee, Maryanne Daniel one of the two female members of the race-walking committee. Bill Roe was elected to the cross-country committee, David Katz re-elected to the IAAF technical committee.

In all, USATF went an unprecedented five-for-five -- an emphatic rebuttal to domestic naysayers who had been hugely critical of the nominees put forth last December in Los Angeles by the USATF board.

Hightower, Phillips and Daniel emerged as the top vote-getters in their categories.

“Putting these candidates forward was a strategic decision by our board to be a leader rather than a follower in the IAAF’s new era,” USATF board chair Steve Miller said.

"None of these outcomes was guaranteed. Our election success was the result of a lot of hard work by our candidates, our staff and by our closest colleagues in the IAAF congress. Today’s elections are simply the start of what will be many months and years of hard work at the IAAF level.”

Voting for the IAAF’s 27-member ruling council showed the emerging strength of the Middle East in world sports. In addition to Al Hamad, the IAAF elected representatives from the United Arab Emirates, Ahmad Al Kamali, and Saudi Arabia, Mohammed Bin Nawaf Al Saud.

Spain’s Jose Maria Odriozola, meanwhile, took over as treasurer from Russia’s Valentin Balakhnichev.

The presidential vote total, 34 years to the day after he set a then-world record for the mile in Zurich, 3:48.53, reflected Coe’s strength around the world: Europe, Asia, Africa, Oceania and North America. South America, with its 13 votes, was always a Bubka redoubt.

Svein Arne Hansen of Norway, president of the European athletics federation, issued a statement that said, “I would like to congratulate my friend Sebastian on bering elected as president of the IAAF. I am looking forward to working closely with him over the coming years for the good of our sport.”

Coe formally takes office on August 31, at the end of the 2015 world championships.

The winning margin, 23 votes, also may prove significant as things go forward: comfortable enough for Coe to claim a commanding mandate but not so large as to, in any way, embarrass Bubka.

Outgoing president Lamine Diack, who served for 16 years, said, “For me, it’s a dream come true that I can pass on the baton to a new generation, to Sebastian, who has been prepared for the job. And I think we can say that our sport is in safe hands …

“The white-haired generation,” Diack said, “has done what it could. Now over to the black-haired generation.”

Track and field has, of course, long been the centerpiece of the Summer Games.

As Coe noted at a post-election news conference, “Track and field is the No. 1 sport. I am absolutely delighted to be president of the No. 1 sport. I will do everything within my human capabilities to make sure our sport maintains the values, maintains the strong legacy and the very firm foundations president Diack has left me.”

At the same time, track is increasingly being challenged by, among others, swimming and gymnastics; moreover, survey after survey suggests young people may increasingly be interested in sitting on the couch and playing video games.

And track seems chronically to be beset by doping scandals — headline after headline in recent weeks, for instance.

During the campaign, Coe aggressively defended the IAAF’s anti-doping efforts.

“As you have seen,” he said to delegates from the more than 200 federations just before ballots were cast, “I will always be in your corner.

“Your fight is my fight.”

This proved consistent with his all-along strategy, which emphasized not only who he was — relationships in Olympic sport can be everything — but, even more so, a plain-spoken program of rich content.

In contrast, Bubka — who also ran a spirited campaign — was more apt to turn to the relationship aspect.

Two days before the election, for instance, Bubka sent out an email blast that linked to a photo album from stops along the campaign trail.

There is no question — zero — that Bubka, the 1988 gold medalist in the pole vault who for 10 years has been head of the national Olympic committee of Ukraine, is both personable and eminently likable.

In the end, however, the IAAF decided it wanted, and needed, more.

Time and again, Coe would go back not just to his record of achievement — Olympic gold medalist in the 1500 meters in Moscow in 1980 and Los Angeles in 1984, chief of the enormously successful London 2012 Games — but to the manifesto he put forward several months ago.

Broadly, Coe’s vision sketched out for the IAAF a platform rooted in integrity and credibility; creativity and change; enhanced transparency; the imperative of bringing in more sponsors, and doing more with existing corporate partners; increased financial and administrative support to the members; deeper connection with governments; intensified engagement with track’s current and potential audience, notably young people; and a far more robust communication strategy, both within the federation and out.

“Everything you do in the sport is underpinned by trust,” Coe said at that post-election news conference.

He also said, “This has been a very, very long, hard, tough campaign,” asserting it had “given the sport a chance to pause for breath, to review itself, renew itself, think about what the next 30 or 40 years look like.”

That the time for change is now had become crystal clear.

Even Diack himself said so, in the congress: “Perhaps you shouldn’t have elected me in 2011. I had already decided to leave,” adding a moment later, “But we decided to continue working together, and to pursue the path that we followed.”

That path has been a slow walk, the last few years of Diack’s presidency seeing the sport launch the World Relays in the Bahamas but otherwise stagnate in significant ways; the presentation of a track meet, for instance, pales in comparison to that of a world-class swim meet.

At the same time, Diack leaves the IAAF with what Coe called “an extremely strong foundation.” In 2016, the federation’s revenue projects out to $81.9 million, including a $40 million payout due from the IOC. IAAF reserves at the end of 2014 totaled about $74 million, up $12 million from just four years ago.

That said, as a financial report made public Wednesday underscored, the IAAF is hugely dependent on television rights fees — $27 million of its roughly $59 million in income for 2014 — and needs to figure out how to grow that pie.

Indeed, that’s the apt metaphor for track and field itself: it’s strong but there is so much sleeping potential there.

That, in a nutshell, is the theme Coe tapped into.

As he said at the news conference, “Our product is athletics but our business is entertainment.”

During the campaign, Coe also had some influential help.

It was known in closely held circles that the IOC president, Thomas Bach, would not have minded — not one bit — a Coe presidency, even though Bubka has for several years been a member of the IOC’s policy-making executive board.

Same for another key personality in the Olympic and international sports scene, Kuwait’s Sheikh Ahmad al-Fahad al-Sabah.

John Coates of Australia, an IOC vice president, issued a statement calling the vote a “great day for athletics and international sport,” adding, “Seb was clearly best qualified for the presidency as not only an Olympic champion, businessman and politician but as a person of the very highest integrity and character who has organized a most successful Olympic Games.”

The British government assuredly played a role in supporting Coe’s campaign. Hugh Robertson, the 2012 Olympics minister, served as a lead advisor.

The British prime minister, David Cameron, took to Twitter:

Delighted @sebcoe has been elected the new president of the IAAF - an outstanding athlete who delivered the brilliant London 2012 Olympics.

— David Cameron (@David_Cameron) August 19, 2015

Diack, at least publicly, remained studiously neutral during the race. But it was an open secret that he had been piqued two years ago when Bubka ran for the IOC presidency that Bach won; Bubka’s candidacy prevented Diack from publicly supporting Bach. Did any of that linger?

Coe logged over 700,000 kilometers in the air since Christmas, criss-crossing the world several times over to meet with track and field officials virtually everywhere.

On the flight to Beijing for this history-making 50th IAAF congress, three members of his team were asleep “before the wheels left the tarmac,” Coe said. A flight attendant said to Coe, wow, they sure seem relaxed. He said, “No, no, no — they’re absolutely knackered.”

He also said Wednesday about the marathon effort: “I would also like very briefly to thank my teams — because when I was asleep, they were still working hard into the night,” including the veteran strategist Mike Lee, who can now claim another victory.

Coe went on to note that credit was truly due his wife, saying she had "borne the brunt of most of this over the last year." He quipped, "I will be meeting her outside the main congress hall with a photograph of me, just to remind her what I look like.”

Coe gambled big-time Wednesday, standing only for president. Bubka put his name in for both the top spot and for vice-president.

Everyone thus understood at the core that if Coe lost, he was out of town on Thursday, and very likely out of the sport for good. Did track and field want to run the risk of losing his experience, expertise and more?

“Congress, friends,” Coe said in remarks before the balloting that would name just the sixth president in IAAF history, dating to 1912, “there is no task in my life for which I have ever been better prepared, no job I have ever wanted to do more and to do with greater commitment.

“With confidence and affection, my friends, I place myself in your hands today. If you place your trust in me, I will not let you down.”