Günter Younger

WADA did not just sit idly by

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Fat headlines are fun. A rush to judgment can feel so exhilarating. Yet serious decisions demand facts and measured judgment.

To believe the headlines, to take in the rush, one would believe that the World Anti-Doping Agency sat around for the better part of four years and did nothing amid explosive allegations of state-sponsored doping in Russia sparked in large measure by the whistleblower Vitaliy Stepanov, a former Russian doping control officer, and his wife, Yulia, a world-class middle-distance runner.

That’s just not true.

Yulia Stepanova, competing under her maiden name, at the 2011 IAAF world championship 800-meter semifinals // Getty Images

WADA, like any institution, can be faulted for many things. But in this instance, WADA officials did what they could when they could, and with a greater degree of sensitivity and attention to real-life consequence than the story that has dominated many mainstream media accounts and thus has started to take on a freight train-like run of its own.

“WADA’s foot-dragging has raised serious questions about the agency’s willingness to do its job,” Travis Tygart, the chief executive of the U.S. Anti-Doping Agency, wrote in a May 25 op-ed in the New York Times.

Tygart assuredly knows the rules perhaps better than anyone else. In a passage that curiously ignores the fact that WADA itself had no investigative authority until the very start of 2015, the op-ed also says: “WADA knew of the Stepanovs’ accusations for years; Mr. Stepanov was offering evidence of extensive doping in Russia since 2010. Yet the agency was moved to act only after the German documentary,” a December 2014 production on the channel ARD led by the journalist Hajo Seppelt. It was that documentary that broke the Russian scandal open.

An email that circulated this week from John Leonard, a leading U.S. swim coach, opened this way: “Did you see that WADA and Mr. Reedie knew about the entire Russian/ARD issue for 2.5 years before they finally told the whistleblowers to go to ARD?”

It added in a reference to Craig Reedie, the current WADA president, “Reedie is WADA chair and an [International Olympic Committee] VP, that explains the why they sat on it. Direct conflict of interest. He needs to go, now, from WADA.”

This expressly ignores three essential facts:

One, Reedie didn't take over as WADA president until January 2014. To ascribe responsibility to him for something that happened before that is patently unfair. How would he have known? Should have known?

Two, as anyone familiar with the Olympic scene knows well, interlocking directorates are a fact of life in the movement. Dick Pound, the long-term IOC member from Canada, served as WADA’s first president — and he is now, again, a champion to many for being outspoken on the matter of Russian doping after serving on a WADA-appointed independent commission that investigated the matter.

By definition, it can’t be a conflict of interest when there’s full disclosure that Reedie is both IOC vice president and WADA president. Moreover, to assert that Reedie would be acting in his role as WADA president with anything but the best intent assumes facts not in evidence.

WADA president Sir Craig Reedie, right, speaks beside Japanese deputy Education, Culture, Sports and Science Minister Hideki Niwa during a 2015 news conference // Getty Images

Third, from the outset, as a report published last November from that WADA-appointed commission makes plain, the global anti-doping agency has been met in many quarters with considerable reluctance: “WADA continues to face a recalcitrant attitude on the part of many stakeholders that it is merely a service provider and not a regulator.”

WADA’s incoming director-general, Olivier Niggli, emphasized Friday in a telephone interview, referring to the Stepanovs, “We respect them for having been courageous.”

Niggli also said, “We are not the organization we are being portrayed as at the moment. It’s nothing against Vitaliy and his wife.” Amid a doping ban, Yulia Stepanova emerged as a star witness for that WADA-appointed commission.

“I understand,” Niggli said. “It’s not easy for them.”

Olivier Niggli, WADA's incoming director general // WADA

Nothing right now in the anti-doping movement is easy. Perhaps that’s why, amid the storm sparked by the accusations of state-sanctioned doping, the time is right to take a step back and consider what might be done to make the anti-doping campaign that much more effective.

What’s at issue now is hardly solely of WADA’s doing. And none of this is new.

To be frank, it is — and always will be — part of human nature to want to cheat. The challenge in elite sport is how best to rein in that tendency.

In 2013, for instance, in the weeks and months leading up to the election that would see Reedie take over at the start of the next year as WADA president from the Australian government official John Fahey, all this was going down:

Revelations of teens in Turkey being doped. Allegations that West Germany’s government tolerated and covered up a culture of doping among its athletes for decades, and even encouraged it in the 1970s “under the guise of basic research.” Positive tests involving American and Jamaican track stars, including the leading sprinters Tyson Gay and Asafa Powell. And, of course, Lance Armstrong’s  “confession” to Oprah Winfrey.

Was anyone then braying for the U.S. cycling team to be banned wholesale from the Olympics — which, it should be noted, was underwritten for years by the U.S. government’s Postal Service?

The distinction between the Turks then and the Russians now is — what? That Vladimir Putin is the Russian president?

The Russian allegations are extremely serious. But for the moment, they are just that — allegations, without conclusive, adjudicated proof.

WADA, created as a collaboration between sport and governments, is now roughly 17 years old. Without government buy-in of some sort, the whole thing would probably collapse and yet there’s a delicate balance when it comes to the risk of government interference. Why? In virtually every country except for the United States, responsibility — and funding — for Olympic sport falls to a federal ministry.

WADA’s annual budget is roughly $26 million.

This number, $26 million, forms the crux of the challenge. Most everyone says they want clean sport, particularly in the Olympic context. But do they, really?

Niggli said, “People need to understand the expectation put on us. If they want us to deliver, that is going to take more resources.”

Context, too. An athlete who can pass even hundreds of tests is not necessarily clean, despite the public tendency to want to believe that a negative test result means an athlete is positively clean. Ask Armstrong. Or Marion Jones.

Referring to widespread perceptions of the anti-doping campaign, Pound said in an interview this week, "If you were to ask me that about the NFL or Major League Baseball … I would say they don’t really care. These are professional entertainers. If people are suspended for 80 games or whatever, nobody really cares.”

Indeed, three players — the major leaguers Daniel Stumpf of the Phillies and Chris Colabello of the Blue Jays and the minor leaguer Kameron Loe — were recently suspended for taking the anabolic steroid turinabol, the blue pill at the core of the East German doping program in the 1970s.

Has that, compared to the saga of the Russians, dominated the headlines? Hardly.

The first WADA president and longstanding IOC member Dick Pound at last November's news conference announcing the findings of a WADA-appointed independent commission // Getty Images

Pound continued: “But you watch each time there’s a positive test in the Olympics. That affects people. They kind of hope the Olympics are a microcosm of the world and if the Olympics can work, then maybe the world can work.

“If something goes wrong at the Olympics, there’s inordinate disappointment. If that happens too often, it will turn people off.”

At the same time, when it’s time to put up or shut up — is there genuinely political and financial will across the world to make Pound’s words meaningful?

Maria Sharapova, the Russian tennis star busted for the heart-drug meldonium, herself has enjoyed annual revenues more than than WADA’s $26 million per-year budget. Forbes says Sharapova, the world’s highest-paid female athlete for the 11th straight year, made $29.7 million between June 2014 and June 2015.

Tennis star Maria Sharapova announcing in March in Los Angeles that she had failed a doping test for meldonium // Getty Images

Big-time U.S. college athletic department budgets can run to five, six or more times WADA’s $26 million. Texas A&M’s revenue, according to a USA Today survey: $192 million. The ranks of those whose annual revenues total roughly $26 million: Illinois State and Toledo.

Down Under, in a long-running saga, 34 past and present Australian Football League players have been banned for doping. Just last week, the Australian Sports Anti-Doping Authority, which in 2014 initiated action against the players, confirmed its budget was being cut by 20 percent. In fiscal year 2014, ASADA boasted a staff of 78. By 2017, that figure will be 50, the cuts affecting “all of ASADA’s functions, including our testing, investigative, education and administrative units,” the agency told the Australian broadcast outlet ABC.

The World Anti-Doping Code took effect in 2004. After lengthy consultations, a revised Code came into being in 2009. A further-revised version took effect, again after considerable discussion, in January 2015.

Per its new rules, it was only then — January 2015 — that WADA finally obtained the authority to run investigations.

But even that authority is necessarily limited.

Critically, WADA does not still — cannot — have subpoena power, meaning the authority under threat of sanction to compel testimony or evidence.

Moreover: who is going to pay for any and all investigations?

Suggestions have been advanced that perhaps a fraction of the billions in Olympic-related broadcast fees paid to the IOC ought to go to WADA. Or leading pharmaceutical companies or top-tier Olympic sponsors not only could but should contribute significantly as a matter of corporate social responsibility.

All this remains to be hashed out.

Meanwhile, it is without dispute that any meaningful investigation takes time, resource, patience, planning and, in the best cases, sound reasoning.

As Niggli put it, “The message is that these investigations — this is one example — take time. If you want to get something, you can’t react emotionally and throw everything out. In this case that would have been the end of the story.”

Stepanov first approached WADA officials at the 2010 Winter Olympics in Vancouver.

“It’s not that in 2010 Vitaliy came to us with a file, a binder, and said, ‘This is what is happening in Russia,’ and we sat on that,” Niggli said.

“At first he came to us and said he had some worries about what was going on. He maybe had some information from his job and potentially some information from his wife.

“This was a conversation for a number of years.”

In 2010, Niggli said, there were “two emails exchanged,” the substance of both was, more or less, let’s meet again and find a way to communicate. In 2011, there was another meeting, in Boston — the thinking that a get-together would hardly attract attention because Stepanov was there to run the marathon. In 2012, more emails. “All this time,” Niggli said, Stepanov had “not told his wife he was talking to us.”

Why? “She was competing and doping, as we now know. He was worried about her and protecting her.”

The Stepanovs in a recent appearance on '60 Minutes' // CBS News

Niggli also said of the period from 2010 to 2013: “That was not at all a stage where we had corroborating evidence.”

The “game-changer,” as Niggli put it, came when Yulia Stepanova was busted for doping, formally announced in February 2013: “They together decided they would do the right thing.”

It was about this time that, according to the WADA-appointed independent commission, Stepanova started making secret recordings with Russian coaches and officials. The recordings would carry on through November 2014; she made them at places as varied as Moscow’s Kazinsky rail station and a hotel in Kyrgyzstan, a former Soviet satellite.

On Feb. 10, 2013, Stepanov sent an email to a WADA contact. It read, in part:

“After thinking for another few hours and talking to my wife, to try to make a bigger impact we need more evidence. We will not hide anything from you … it’s not really my wife’s fault she is being punished but we feel we can get more evidence. To get more evidence we need more time.”

Two days later, another Stepanov email: “I spoke to my wife and here is what we think right now … we think right now that probably there is no reason to really rush everything.”

The next month, WADA organized another meeting — the Stepanovs and Jack Robertson, a former U.S. Drug Enforcement Administration officer who was hired in 2011 as WADA’s chief investigative officer (the argument: the agency pro-actively trying to make advancements though it then had no authority to conduct its own investigations).

Robertson was “very careful to make sure this was confidential, to make sure they would not be put in danger,” Niggli said.

“Obviously, we would not want to share [what it might be learning] with Russia. We did not share with the IAAF,” track and field’s international governing body, “which now looks like a good and prudent decision,” given that then-IAAF president Lamine Diack is alleged to have orchestrated a conspiracy that took more than $1 million in bribes to keep Russian athletes eligible, including at the London 2012 Olympics.

In 2013, WADA went to the Moscow anti-doping lab, hoping to find corroborating evidence. “We found some but not as much as we hoped to,” Niggli said. The agency opened a “disciplinary commission” and for some months it remained uncertain if the Russians would keep the lab, and the Sochi 2014 Winter Games satellite, accredited.

“With the information we had,” Niggli said, “we asked whether this was not putting the whistle-blowers,” the Stepanovs, “in danger.”

The Stepanovs, along with their young son, are now out of Russia, in an undisclosed location.

It was in early 2014 that Robertson sent an email to Stepanov suggesting he get in touch with Seppelt, the German reporter and filmmaker.

The ARD broadcast aired that December.

Just a few weeks later, at the start of 2015, WADA, with investigative authority, commissioned the three-member independent panel: Canadian law professor Richard McLaren, German law enforcement official Günter Younger and Pound.

“That is the big picture,” Niggli said. “It’s not something that happened on Day One. It built over time. It was long work. It was done the right way, to protect [the Stepanovs] and make sure they would not lose the benefit of all that has been done.

He added a moment later, “I’m sure that if we had acted earlier, there would be no result. It would have been dimmed or killed. It would have been Vitaliy and his wife alone, with the denial of a state such as Russia. That,” he said, “would not have held much weight.”

The Russians are coming! Or should be

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Prediction: the Russians will be at the Rio 2016 Summer Games. Reality check: they should be there.

Fundamental fairness dictates that the Russians must be allowed to compete in Rio.

Pole vault star Yelena Isinbayeva, Russian president Vladimir Putin and Russian sport minister Vitaly Mutko on a Sochi 2014 tour // Getty Images

To start with the obvious, amid allegations that state-sponsored or -sanctioned doping pervaded the Russian sports system:

It’s between a rock and hard place for track and field’s governing body, the International Assn. of Athletics Federations, in trying to decide whether to allow the Russians — the track team is currently suspended — into the 2016 Games. A decision is due June 17 at a meeting in Vienna of the IAAF’s policy-making executive council.

Similarly, it’s between that same rock and that same hard place for the International Olympic Committee, which is then going to be charged with reviewing whatever the IAAF decides, and maybe other federations do, too.

Never — repeat, never — has the IOC banned a nation for doping violations.

The IOC has, of course, banned countries from editions of the modern Games. But only for geopolitical concerns:

Germany and Japan didn’t get invites to the London 1948 Summer Games. South Africa’s apartheid policy kept it out of the Games between 1960 and 1992. Afghanistan didn’t go to the 2000 Sydney Games because of Taliban discrimination against women.

To ban a country for doping — especially a country as important in the Olympic landscape as Russia — would set a volatile new precedent.

Improbable, at best.

That said: no matter what decisions ultimately get taken, there’s going to be criticism.

Such criticism is likely to be amplified if the rumor now circulating in Olympic circles turns out to be true — that as many as half of the 31 2008 Beijing positives just announced come from Russia. Again, for now and for emphasis — just rumor.

Look, criticism comes with life in the public sphere. Whatever. If you are Seb Coe, the IAAF president, or Thomas Bach, the IOC president, that’s why you got elected — to demonstrate leadership, to make tough decisions.

Honestly, this one is really not that tough.

The bottom line, and back to fundamental notions of fairness:

You can’t assign collective responsibility in matters — like this one — that demand individual adjudication.

Let’s say that the explosive allegations advanced in the New York Times by Grigoriy Rodchenkov, director of the Sochi 2014 anti-doping lab, turn out to be true: that he substituted dirty samples for clean ones in concert with other Russian anti-doping experts and the FSB, the Russian intelligence service, purportedly having found a way to break into supposedly tamper-proof bottles.

What bearing would any of that, particularly in the Winter Games context, have on athletes due to compete in the Summer Olympics?

Even Bach has been hinting this way, if you stop and parse what he has been saying amid his predictable rhetoric reiterating the IOC’s absolutely ridiculous assertion of a “zero tolerance” policy.

There is no such policy. There never has been. Never will be.

Life is not susceptible to a reduction of simple black and white, of “zero tolerance,” especially in the doping sphere, which is layered with nuance and based on individual determination.

Is American 400-meter star LaShawn Merritt’s 21-month bust for the sexual performance-enhancer ExtenZe, containing the banned substance DHEA, the same as the U.S. sprinter Tyson Gay’s one-year ban for a positive test for an anabolic steroid? Consider: Merritt was hardly secretive in buying ExtenZe; he got it at a 7-Eleven store. Gay voluntarily came forward with evidence against others.

The American swimmer Jessica Hardy got a one-year suspension — missing the 2008 Beijing Games — after a positive test for a banned substance that, the evidence shows, pointed to a tainted dietary supplement. Is that the same as the sprinter Marion Jones using steroids extensively and lying about cheating for years until finally confessing and forfeiting her five Sydney 2000 medals?

Lashawn Merritt anchors the U.S. team to relay gold at the 2015 world championships in Beijing // Getty Images

American swimmer Jessica Hardy at last summers world championships in Kazan, Russia // Getty Images

Obviously not.

Everyone’s case is distinct if not unique.

In a conference call last week with reporters, Bach, asked if the Russian Olympic Committee could be suspended, said, “I will not speculate because there comes a decision we have to make between collective responsibility and individual justice.”

He also said the IOC wants “individual justice for the concerned athletes but also for the clean athletes around the globe.”

It’s that basic, and that was precisely the point the Russian pole vault diva, Yelena Isinbayeva, made in an interview Monday arranged by national track and field officials. Waving forms documenting four recent drug tests she said she had passed, she said this about the idea that she should be forced to stay out of the Games:

“It’s a direct violation of human rights, discrimination.”

If the IAAF or IOC were to move against Russian participation in Rio?

"In the case of a negative ruling for us,” she said, “I will personally go to an international court regarding human rights. And  I'm confident that I'll win."

She is right. She would win. It’s a slam-dunk.

Start wth Rule 44 of the Olympic Charter. It says, “Nobody is entitled as of right to participate in the Olympic Games.”

At the same time, Rule 40 says that to be eligible for participation in the Games, “a competitor” must respect and comply with the charter and with the World Anti-Doping Code, and “the competitor … must be entered by his NOC,” or national Olympic committee.

In 2011, international sport’s highest court, the Swiss-based Court of Arbitration for Sport, was presented with what was widely called the "Osaka rule" case. The IOC executive board had sought (meeting in Osaka, Japan, thus the reference) to ban an athlete from the next edition of a Games if he or she had served a doping-related suspension of more than six months.

The IOC made this argument: “The objective of the IOC Regulation," meaning the Osaka rule, "is to protect the values of the Olympic Movement and the Olympic Games from the threat and scourge of doping and to encourage potential participants in the Olympic Games to adhere strictly to the applicable anti-doping programs.”

The IOC also asserted that the rule was “proportionate to the important aims the IOC pursues and does not infringe personality rights as there is no such right to participate in a single event.”

Nope. These did not fly. CAS ruled for the plaintiff, the U.S. Olympic Committee, which had, among other cases, cited Hardy and Merritt. In 2012 in London, Hardy and Merritt won Olympic medals.

“… The Olympic Games are, for many athletes, the pinnacle of success and the ultimate goal of athletic competition,” the panel wrote. “Being prevented from participating in the Olympic Games, having already served a period of suspension, certainly has the effect of further penalizing the athlete and extending that suspension.”

In essence, that’s double jeopardy — being penalized twice for the same thing.

Extending the reasoning:

If since 2011 there is on the books CAS language explicitly saying that being denied participation in the Games amounts to “penalizing the athlete,” it logically follows that it would be impossible to penalize individual athletes who have not been found guilty of anything.

Incidentally, it’s also worth recalling that in its case before CAS, the USOC obtained friend-of-the-court briefs — that is, supporting its position — from around the world. These included the anti-doping agencies of Denmark, France, Norway, New Zealand, South Africa, Switzerland, the United Kingdom and the United States; the Dutch and Hungarian Olympic committees; the Spanish Professional Cyclist Association; and the Russian Biathlon Union.

In 2012, in a follow-on case, the same three-member CAS panel struck down a British Olympic Assn. guideline that sought to impose a lifetime Games ban for anyone found liable of doping.

There, it said: "By requiring consistency in treatment of athletes who are charged with doping infractions or convicted of it -- regardless of the athlete’s nationality or sport -- fairness and proper enforcement are achieved."

It's extremely difficult to be consistent in applying the doping rules if the doping rules aren't applied to clean athletes, "regardless of the athlete's nationality or sport," in the first instance.

To go further:

Suspicion, even widespread, is one thing. Definitive proof is another. Anyone in that situation, no matter what it was, would want — indeed, expect — that before judgment got passed.

Indeed, Article 10.4 of the current World Anti-Doping Code says that if an athlete "establishes in an individual case that he or she bears no fault or negligence," then there can be no "period of ineligibility."

All of this, by the way, completely ignores the role of personality and relationship in the Olympic movement.

The chairman of the USOC “Osaka rule” panel? Canadian law professor and anti-doping expert Richard McLaren. The BOA case? McLaren.

The WADA-appointed independent commission that was announced last week — to investigate allegations from Rodchenkov and others about Sochi 2014? McLaren heads it.

That WADA-appointed three-member independent commission that issued two reports, one last November, the other in January, about the scope and nature of doping in Russia? McLaren was one of the three (along with Canadian IOC member and first WADA president Dick Pound and German law enforcement official Günter Younger).

That’s not to say or even suggest that McLaren has a conflict of interest. It’s to point out that he understands the layers and the law.

Putin, meanwhile,  is one of the key figures not just in world politics but in the Olympic and international sports scene. That’s what you get when you spend a reported $51 billion for an Olympics, obviously. But more: 2013 world track and field championships in Moscow, 2013 Summer University Games and 2015 world swim championships in Kazan, 2018 World Cup all over the country.

The very first phone call Bach got upon election to the IOC presidency in September 2013? From Putin.

Putin and Isinbayeva, meanwhile, have had a longstanding and obviously constructive relationship. She is the 2004 and 2008 gold medalist, the 2012 bronze medalist. In speaking Monday, it is absolutely the case that she stepped forward as a Putin proxy.

You want evidence? Beyond the fact that her entire interview Monday was specifically arranged so she could make her central point?

Look back at photos from 2014, in Sochi. Who, as a Summer Games star, served as the politically connected “mayor” of the Winter Olympic athletes’ village?

Putin and Isinbayeva in Sochi // Getty Images

Or look at a revealing photo from the Laureus World Sports Award from 2008. A picture, they say, is worth a thousand words.

Isinbayeva, right, fixes Putin's collar at the 2008 Laureus awards. At left: Finnish former Formula One driver Mika Hakkonen // Getty Images

The key position of chief of the 2022 Beijing Winter Games coordination commission? That was announced this past February, amid all the headlines screaming Russian doping: it’s the head of the Russian Olympic committee, Alexander Zhukov. He is a close Putin ally. Who else is on that 2022 commission? Sochi 2014 president and chief executive officer Dmitry Chernyshenko. He, too, is close with Putin.

Coe and Bach go back to 1981, to the IOC Congress at the German resort of Baden-Baden. There they made some of the presentations that would lead to the creation of the very first IOC athletes’ commission.

When Coe ran last year in a hotly contested race for the IAAF presidency, who could he count among his key supporters? You figure it out.

For all this, there is the core argument advanced by those who believe the Russians ought to stay home: the allegations of doping are state-supported.

That, they say, makes it different, akin to the 1970s and East Germany.

Really?

For one, the allegations involving the Russians are, in many cases, still just allegations. The November WADA report suggests clearly that Rodchenkov has issues: “The [commission] finds that Dir. Rodchenkov’s statements regarding the destruction of [1,417] samples are not credible.”

It also says, “There is insufficient evidence to support the figure of 99 percent of members of the Russian national [track and field] team as dopers.”

For another, a huge number would now appear to involve meldonium — a substance about which even WADA has already changed its guidelines. Sir Craig Reedie, the WADA president, says 47 of the 49 positive tests in Russia between last November and May 5 were for meldonium.

Of more import is this: people in glass houses should not throw stones. As the November WADA report makes crystal clear: “… Russia is not the only country, nor athletics the only sport, facing the problem of orchestrated doping in sport.”

Just 12 years ago, the Olympic world was consumed with the United States-based BALCO scandal — which ultimately would ensnare Jones and multiple others with Olympic appearances and medals. Did anyone scream and yell that the entire American track and field team ought to be banned from the Athens 2004 Games?

Three-plus years ago, Lance Armstrong and the U.S. Postal team finally went down — after years of outright lying and bullying. The U.S.Anti-Doping Agency's “Reasoned Decision” goes on for hundreds of pages in detailing what it called a “massive team doping scheme, more extensive than any previously revealed in professional sports history.”

Just to be clear: the publication of the Reasoned Decision, in October 2012, and Armstrong’s “confession” to Oprah Winfrey, in January 2013, would put his case squarely within the current four-year Olympic cycle.

Curious that no one is arguing that the entire U.S. cycling team ought to stay home. Or, by extension, the entire American Olympic team.

If it’s state-sponsored doping that is the problem — there’s a very good argument to be made that the American way, with its emphasis on the enormous profit motive inherent in successful doping, is even more perilous.

Which all leads to this:

The reason so many people in so many places don’t want the Russians in Rio is, again, fundamental.

It’s Putin.

Lots and lots of people don’t like, mistrust or, at the core, fear Putin.

But that, in and of itself, is not reason enough to move against the entire Russian track and field, or Olympic, team.

And as the Olympic movement learned painfully a generation ago, with boycotts of the 1980 Moscow and 1984 Los Angeles Games, the notion of punishing athletes for political purposes is wholly unfair, maybe even cruel.

See you along with the Russians in Rio. Maybe even Putin will be there.

Sebastian Coe is the answer, not the problem

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If you have seen Fight Club, the 1999 movie with Brad Pitt and Edward Norton (New York Times: “surely the defining cult movie of our time”), or, better yet, read the 1996 Chuck Palahniuk novel that inspired it, you know the elemental first rule of Fight Club: you do not talk about Fight Club.

This is the key to understanding what happened at track and field’s international governing body, the IAAF, in regards to doping in Russia (mostly) and cover-ups, and as a spur going forward, because institutional, governance and cultural changes must be enacted to ensure that what happened under the watch of the former IAAF president, Lamine Diack, can never happen again.

It’s also fundamental in understanding why Sebastian Coe, elected IAAF president last August, is the right man for the reform job.

He’s not going to resign. Nor should he.

MONACO - NOVEMBER 26: Lord Sebastian Coe, President of the IAAF answers questions from the media during a press conference following the IAAF Council Meeting at the Fairmont Monte Carlo Hotel on November 26, 2015 in Monaco, Monaco. (Photo by Dan Mullan/Getty Images)

To be clear:

We live in a 24/7 world where, increasingly, everything seemingly must be susceptible to immediate resolution.

Regrettably, far too often this jump-starts a rush to judgment.

A powerful driver in this cable-TV, talking-head world, the noise amplified by social media, is protest and moral arousal, as the New York Times columnist Thomas L. Friedman wrote in his column Wednesday.

Quoting the leadership expert Dov Seidman, Friedman writes that when moral arousal manifests as moral outrage, “it can either inspire or repress a serious conversation or the truth.”

More from Seidman: “If moral outrage, as justified as it may be, is followed immediately by demands for firings or resignations, it can result in a vicious cycle of moral outrage being met with equal outrage, as opposed to a virtuous cycle of dialogue and the hard work of forging real understanding and enduring agreements.”

Coe is the only person in track and field capable of leading, driving and instituting the change that must now be effected.

Any suggestion that the sport ought to be led instead by an outsider is misplaced, and seriously.

Sport entities carry their own distinct cultures, and failure to appreciate, to understand and to be able to move within those cultures is a recipe for disaster.

Evidence: the U.S. Olympic Committee’s turn seven years ago to outsider Stephanie Streeter as chief executive. That ended within months.

To the point at hand: Coe is not accused of any misconduct or wrongdoing. He was legitimately elected. It’s time to get to the “hard work of forging real understanding and enduring agreements.”

In a report made public Thursday, a World Anti-Doping Agency independent commission headed by the Canadian lawyer Dick Pound alleged that Lamine Diack orchestrated a conspiracy to cover-up certain doping results, mostly in Russia.

The conspiracy revolved, in the words of the report, around a “close inner circle.” That is, just a few people: Diack; two of his sons, Papa Massata Diack and Khalil, also known as Ibrahima; and Diack’s personal lawyer, Habib Cissé.

With the “consultants and lawyer in place,” according to the report, Lamine Diack created an “informal illegitimate governance structure outside the formal governance structure.”

Former IAAF president Lamine Diack at last summer's world championships in Beijing // Getty Images

Papa Massata Diack pictured last February in Senegal // Getty Images

Valentin Balakhnichev at last summer's IAAF meetings in Beijing // Getty Images

Their “familiar or close personal ties to [the IAAF president] facilitated the emergence of this powerful rogue group outside the IAAF governance structure, yet operated under the aegis of the IAAF.”

At some level, according to the report, the conspiracy also metastasized to include the Russian treasurer of the IAAF, Valentin Balakhnichev; a Russian national-team coach, Alexi Melnikov; and the director of the IAAF’s medical and anti-doping department, Dr. Gabriel Dollé.

Last week, per the IAAF ethics commission, Papa Diack, Balakhnichev and Melnikov got life bans from the sport, Dollé a five-year suspension.

Lamine Diack and Cissé are now facing criminal inquiry in France.

Balakhhnichev gets to deal with the fallout in Russia. Good luck with that, and enjoy any and all meetings with Mr. Putin, depicted in the report as someone with whom Lamine Diack said he had “struck up a friendship.”

The report is notable for who it names and, critically, who it does not.

Again, Diack and sons; Cissé; Dollé; Balakhnichev; Melnikov.

For good measure, there is also reference to “sports marketing consultant” Ian Tan Tong Han, a business associate (ahem) and close friend of Papa Diack’s — Tan’s baby, born two years ago, is named “Massata” — who “appears to be part of the illicit informal governance system of the IAAF.”

That’s it.

The report notes, meanwhile, that other senior IAAF staff members were quite properly “antagonistic” in regards to the case management of Russian athletes and, from the point of view of the conspiracy, “needed to be bribed to stay quiet.”

These included the director of the office of the president, Cheikh Thiaré; Nick Davies, the deputy secretary general; Dollé; and Dr. Pierre Yves Garnier, at the time in charge of what in anti-doping circles is known as the “athlete biological passport,” a work-up of blood values over time.

From the report: Lamine Diack apparently confirmed in interviews with French authorities that Papa Diack “gave money to one or the other to keep them quiet and so they are not opposed.”

Recent media reports have Thiaré, Davies and Garnier refuting those claims, the report says, adding that Dollé “regrets having been involved.”

Draw your own conclusions about who the “one or the other” might be.

Davies, meanwhile, the longtime IAAF spokesman, is now apparently in line to be made the fall guy for a July, 2013, email to Papa Diack, the report calling the email “inexplicable.” This is a difficult situation for all of us who have known, and worked with, Davies. He cares passionately about track and field, and has sought only to do what — from his perspective — has been the right thing.

At any rate, in the report’s version of the money shot, it declares that “corruption was embedded in the organization,” meaning the IAAF, adding, “It cannot be ignored or dismissed as attributable to the odd renegade acting on his own. The IAAF allowed the conduct to occur and must accept its responsibility. Continued denial will simply make it more difficult to make genuine progress.”

This begs the obvious question:

What per se is — or, more properly, was — the IAAF?

This inquiry is neither didactic nor pedantic.

The report, unanimously approved by all three independent commission members — former WADA boss Pound, Canadian law professor and anti-doping expert Richard McLaren and Günter Younger, the senior German law enforcement official and cyber-crime authority — also says, “The fact of the matter is that individuals at the very top of the IAAF were implicated in conduct that reflects on the organization itself (as well as on the particular individuals involved).”

In practical terms, for the 16 years he was president, Diack was the IAAF. He ran it like a fiefdom. This he learned from his predecessor, Italy’s Primo Nebiolo, president for 18 years before that.

The report asserts that the IAAF’s 27-member council “could not have been unaware of the extent of doping in [track and field] and the non-enforcement of applicable anti-doping rules.” It also says the council “could not have been unaware of the level of nepotism that operated within the IAAF.”

Fascinating.

In virtually every other instance, the report goes into incredible, sometimes granular detail, even providing an appendix at the end, to document  “the non-enforcement of applicable anti-doping rules.” Names, places, dates and more.

But in making such a blanket declaration — nothing.

If the council “could not have been unaware” of doping, when were any or all of them made so aware? Where? Who, in particular? By what means?

For this, nothing — no answer. Just this sweeping assertion.

Was the council aware Papa Diack was around? Surely.

But did those on the council, including Coe, an IAAF vice president from 2007, know or appreciate there was corruption afoot?

The report: “It is increasingly clear that far more IAAF staff knew about the problems than has currently been acknowledged. It is not credible that elected officials were unaware of the situation affecting (for purposes of the IC mandate) athletics in Russia. If, therefore, the circle of knowledge was so extensive, why was nothing done?”

Here the report is disingenuous, or at best there is a powerful disconnect.

It is for sure credible that elected officials were unaware.

Why?

Because of the first rule of Fight Club.

Which also happens to be the first rule of any conspiracy.

This is self-evident: the more people who know about something illicit, the more risk that someone who shouldn’t know is going to find out, and do something to disrupt the conspiracy.

Look, let’s have some common sense.

Did Lamine Diack call over Coe — or for that matter, the senior vice president from 2011-15, American Bob Hersh, or any of the others on the council, including Sergei Bubka, an IAAF mainstay, runner-up to Coe in last year's presidential election — and whisper, hey, guess what I’m doing that I really shouldn’t?

There is zero evidence in the report of any such thing.

So, moving forward, as Pound said at a news conference Thursday in Munich in releasing the report, it is one thing to recommend that the IAAF should, for public relations and other purposes, come clean:

Dick Pound, head of the three-member WADA-appointed independent commission // Getty Images

“Of course, there was a cover-up and delay, and all sorts of things. Acknowledge this. If you can’t acknowledge it, you can’t get past it.”

He also said, quite rightly, “This started with the president. The president was elected four times by the congress. It then went to the treasurer, elected by the congress. It then goes to the personal advisor of the president, inserted into the management structure. It goes to the director of the medical and anti-doping [department]. It goes to nepotistic appointments. I’m sorry. That affects the reputation of the IAAF. You can deny that all you wish but I think you’ve got to take that on board and come out the other side.”

At the same time, it is quite another to say that Coe should, by association, be guilty as well. It’s not enough — not nearly — that he was part of the structure of the organization, and critically at a time when most of his focus was devoted to organizing the London 2012 Games.

That’s not the way things work. Nor should they.

Which Pound also made plain.

In response to a news conference question about whether Coe had lied in regard to a cover-up, Pound said, “I think you’ve got to understand the concentration of power in and around the president of any international federation.” Too, to understand “the relative infrequency with which something like the IAAF council would meet and the level of information that would be conveyed from those at the top to the council, particularly if it happened to deal with problems.

“If you’re asking to me to give an opinion or not as to whether he lied or not, I would say he did not lie.”

[Watch Pound's comments here.]

Pound also said he he believes Coe had “not the faintest idea of the extent” of Diack’s alleged corruption when he took over last August.

Pound said, too, “I think it’s a fabulous opportunity for the IAAF to seize this opportunity and under strong leadership to move forward. There’s an enormous amount of repetitional recovery that has to occur here and I can’t … think of anyone better than Lord Coe to lead that.”

Amen.

In the world of possibilities, it must be considered that there is evidence tying Coe to something.

But we don’t live in a world of fiction, or what-if’s. We go by what we can document, and prove. Anything else is just so much more outrage. It’s time now for dialogue and enduring change.

As WADA president Craig Reedie, in a release issued after the news conference, said, “It is now important that the IAAF, under the leadership of Sebastian Coe, adopts the recommendations of the report in full.”

Coe told the BBC Thursday in Munich that the IAAF would “redouble our efforts, to be clear to people we are not in denial.”

He added, “My responsibility is to absorb the lessons of the past and to shape the future. The changes I am making will do that. The road back to trust is going to be a long one.”

Nine days ago, IAAF staff put out a news release in which Coe set forth a 10-point “road map” aimed at rebuilding trust, in both the federation and in track and field competition itself, the idea being that you have to be able to have confidence in the federation itself and, more important, believe what you see on the track or in the field events.

The release drew comparatively little attention. Now is the time for it to take center stage, and the dialogue over how to rebuild that trust and confidence begin in earnest.

“Be under no illusion about how seriously I take these issues,” Coe said in the release. “I am president of an international federation which is under serious investigation and I represent a sport under intense scrutiny. My vision is to have a sport that attracts more young people. The average age of those watching track and field is 55 years old. That is not sustainable.

“The key to making that vision a reality is creating a sport that people once more trust in. Athletics,” meaning track and field, “ must be a sport that athletes, fans, sponsors, media and parents alike know is safe to compete in on a level playing field and one in which clean effort is rewarded and celebrated.”