Track and field

Haters: cheerfully taking your $69.99 now

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For years and years, NBC has had the Olympics. Then the network doubled down, obtaining the rights to, among other events, the track and field world championships. Then it tripled down, getting the rights to track and field's global series, what's called the Diamond League.

For the past five years, under the direction of chief executive Max Siegel, USA Track & Field has been building out its own digital presence. It is now far and away, at least as U.S. sports federations go, the digital leader in the Olympic space at its destination, USATF.tv.

The natural — but nonetheless forward-thinking — next step: the direct-to-you livestream “track and field pass” announced Wednesday by NBC. For $69.99, or roughly $7.75 per month from now until December, you get unprecedented access to pretty much every professional track and field event that matters.

Haters are going to hate, sure, but now even the haters are very likely going to be throwing down their $69.99 because, in the American Olympic space, Max Siegel is doing stuff that no one else is. This is the future, people. You want it? Here it is:

The Boston Marathon (this weekend). The London Marathon. The Berlin and Amsterdam Marathons.

The IAAF World Relays from the Bahamas (next weekend).

The highest profile USATF events, including USA vs. the world at the Penn Relays. The Drake Relays. The Pre Classic. The USA Outdoor Championships. All 14 Diamond League stops. All 10 days of the IAAF world championships from London.

Even the USATF Hall of Fame Black Tie & Sneaker Gala in November and the December Jesse Owens Awards.

For that $69.99, you can watch it live and on demand — on your phone, your tablet, your computer. Deep breath: on your Apple iOS, Apple TV, Android, Amazon Fire TV, Chromecast and, of course, at NBCSportsGold.com.

In December, USATF and NBC announced an eight-year partnership. Again, the progression: forward if obvious and natural.

"Never before has so much track and field content been available in such a condensed package," said Adam Schmenk, USATF’s managing director of events and entertainment properties/broadcasting, the executive behind USATF.tv's growth. "Thanks to NBC Gold and USATF.tv, track fans have in store viewing like nothing else."

What makes all of this doubly interesting is Thursday’s announcement after two days of meetings (in London, if you're keeping score) from the IAAF, track’s international  governing body. Here is chief executive officer Olivier Gers, saying that the sport’s “product offering is strong” but “may need some repackaging,” the IAAF now “trialling lots of new initiatives” and “looking at different sport presentations and will be having discussions on how we evolve the sport over the next few years.”

Hello? This is one sure way forward. Everyone is on their phones, and pretty much 24/7.

You like track and field. You want to see track and field. You have been complaining seemingly forever that the NFL, NBA and MLB are there for the watching but track and field isn’t. Aren’t you now likely to pay to watch track and field?

Just like if you are a baseball fan and you want to watch baseball?

Soccer and soccer?

Whatever?

More: isn’t this a way as well to test what might work, and not, in terms of reaching new track and field fans? The 2021 world championships are in Eugene. That’s the next tipping point for the sport in the United States with the possibility — stress, possibility — of a Summer Olympics in Los Angeles in 2024 or, perhaps, 2028.

"NBC Sports is committed to serving passionate sports fans and we know track and field fans fit that description," said Portia Archer, the NBC Sports Group vice president in charge of the direct-to-consumer product line. Noting that the "track and field pass" is an extension of the Olympic Channel in the United States, she also called it "perfect for fans who follow track and field and for those beginning to discover it, whether at home or on the go ... no matter what platform they may be using."

Indeed, this initiative comes amid much discussion — see the Bloomberg Businessweek cover story last week on the impact of cord-cutters on ESPN — of how the TV and sports landscape is going to be shaped in the years ahead.

Who else in the U.S. Olympic scene is doing this kind of initiative? (In fairness: NBC also offers a "rugby pass," and a "cycling pass," which includes the Tour de France. Significant American influence in either? It's not 2005 anymore, and we all now know Lance Armstrong used performance-enhancing drugs. Back to reality.)

You want to know why it's Siegel?

Because when he took over a in 2012, this is precisely what Siegel said he was going to do — find new, inventive and creative ways to package and market a sport that needed exactly this kind of jolt.

Siegel can't fix the Diamond League itself. But he can fix the way you watch the Diamond League. Now -- for real -- you can watch it without having to find something called beIN sports. Or knowing somebody's cousin from Slovenia who had hooked up Eurosport on some weird remote cable or computer thingy that required expertise in VPNs, time-shifting and other matters best left to those who operate best in their pajamas under the influence of Doritos and Red Bull.

Siegel said,  “We recognized several years ago the fans wanted more track and field content and the way they consume it was changing. 

"That’s why we invested in our digital platform to bring more of the sport to our fans in the most accessible way.

“There is no one better at producing and distributing Olympic content than our partner NBC. So,” he said, “expanding our collaborative relationship into the digital space was an easy decision for us.”

Like life itself, no one owes you anything

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Welcome to 2017. My friend of many years, Gianni Merlo, the Italian president of the international sportswriters association, keeps telling me to write shorter. In that spirit, here are 12 three-sentence nuggets (OK, some of them are long sentences):  

1. The 2016 and 2012 Olympic decathlete champion Ashton Eaton and his wife, Brianne Theisen-Eaton, the Rio heptathlon bronze medalist, announce their retirement. Great athletes, better people and congrats to them and their world-class coach and first-rate human being himself, Harry Marra. The hug Ashton and Brianne shared after she won the pentathlon at the 2016 IAAF world indoors in Portland, Oregon, is the moment of the year in the sport, if not the entire Olympic scene.

2. Nick Symmonds, the U.S. 800-meter runner, announces he’s going to retire, too, and the likes of my longtime colleague Tim Layden of Sports Illustrated assert Symmonds’ activism will be missd in a sport that “has been ruled by bureaucrats and shoe companies that have successfully suppressed athletes’ earning power and voices,” Tim adding that Nick has been “the most willing to place his career and earnings at risk.” That’s one point of view, along with Tim’s assertion that Nick, sponsored by Brooks, was “excluded” from the 2015 Beijing worlds team amid a dispute over when and where to wear Nike gear. The truth: Nick opted out because he refused to sign and it’s far from clear how far, age 31 that summer, he would have made it in the 800 rounds at the Beijing championships.

Nick Symmonds after taking silver in the men's 800 at the 2013 IAAF world championships in Moscow // Getty Images

3. Symmonds is a relentless self-promoter and provocateur who has failed significantly at the core notion some percentage of those who cover track and field for some bizarre reason seemingly keep wishing (or at least suggesting) he is something of a success at: getting other national-team athletes to go along with his act or significantly and constructively influencing corporate or federation policy. Tim writes, “There is not another Symmonds on the horizon, and that is an enormous loss.” Hmm — maybe if more people thought Nick had a point worth pursuing, there would be lots and lots more Nicks on the way, the 2004 Athens shot put champion Adam Nelson telling the New York Times, “It would have been great if he had found more ways to involve more athletes.”

4. In 2014, when he switched from Nike to Brooks, Nick wrote this in a piece that was published in Runner’s World: “In the past few years I have been very vocal about athletes’ rights, and Brooks’ support of professional runners for the health of competitive running is squarely in line with what I have been advocating.” Fascinating — tell that to Jeremy Taiwo, the U.S. decathlete. In March 2016, Brooks announced it had signed Taiwo to a deal, declaring Taiwo was part of the company’s “Inspire Daily” program, a “group of athletes and coaches around the country who lead by example and inspire the love of running every time they lace up and head out”; after the U.S. Trials in July in Eugene, the company hailed “Brooks Beast Jeremy Taiwo” for his second-place finish, behind Eaton, saying, “Brooks sponsors athletes like Taiwo to inspire runners everywhere, and supporting them on and off the run is central to that goal"; in Rio, Taiwo finished 11th; a few days ago, Brooks acknowledged it had dropped its sponsorship of Taiwo, declaring it was a “running-only company.”

5. Here is the unvarnished truth about the economics of track and field (and by extension the Olympic movement) in the United States, as popular or not as it may be: like life itself, no one is owed anything. The athletes are independent contractors, there is no union, no collective bargaining agreement, no teams, no league. Indeed, track and field is the essence of what most Americans say since kindergarten is what they believe in: self-determination, becoming what you dream you want to be, in short the ability to make money off your own talent, skill and enterprise.

6. Track and field’s world governing body, the IAAF, says the new “Nitro Athletics” meet next month in Australia, featuring “Usain Bolt’s All-Stars” and other teams, is destined to be “the innovation [track and field] needs.” For sure the presentation of track and field needs innovation. Not clear if a Team Tennis-style format is going to be it.

7. The gymnast Simone Biles is fabulous. But how did the swimmer Katie Ledecky not win every U.S. female athlete of the year award for 2016? She won the 800-meter freestyle in Rio by 11 seconds!

8. The European Olympic Committees is due to make a decision soon on whether to keep next month’s Winter European Youth Olympic Festival (that’s the name) in Erzurum, Turkey. The concern, obviously, is the security situation in Turkey, which really makes it not a difficult decision. If you were a parent — under what theory would you permit your kid to go?

9. Ban Ki Moon steps down as UN Secretary General. He and the International Olympic Committee president, Thomas Bach, are close. Is Ban the next president of scandal-wracked South Korea, and just in time for the Pyeongchang 2018 Winter Games?

10. A U.S. intelligence assessment says Russian president Vladimir Putin sought to influence the 2016 U.S. presidential campaign, asserting one of the motives was payback for, among other things, allegations of widespread Russian athlete doping, the report asserting that from a Russian perspective the doping scandal and Panama Papers were seen as “U.S.-directed efforts to defame Russia.” This is the best intelligence the U.S. can produce? Maybe this is why President-elect Trump has been publicly so unimpressed: pretty much everything in that report has been public knowledge for weeks.

11. Thousands of words in that report, yet not even one about President Obama’s politically driven move to very publicly stick it to the Russians on the occasion of the Sochi 2014 Winter Games, nominating to the formal U.S. delegation a number of gay athletes amid the furor over the Russian anti-gay legislation? That is a material omission. Who are the geniuses, exactly, working for these “intelligence” agencies?

12. Here’s what, if you are American, you really ought to be upset about, and it’s not Russia and Putin, because you have to assume hacking is, and has been for years, a fact of life, and it goes both ways. Getting all sanctimonious over a Russian “influence” campaign, meanwhile, willfully ignores the many times the U.S. government has sought to “influence” affairs in other nations. Here’s the dilemma: are the Russians really that much better at cyber stuff than the Americans?

IAAF, and an open vote for reform

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MONACO — Transparency. What a concept.

The reform plan put forward by International Assn. of Athletics Federation president Seb Coe, so overdue, is full of common sense. It’s just the thing to start moving track and field, in particular its long-convoluted governance structure, ahead in the 21st century. "Transparency sits at the heart of everything we've been talking about," Coe would say late Saturday.

Like, for instance, an open vote. In which every yes, no and abstention was not just tallied but shown up on the big screen Saturday at a special IAAF congress held here in a ballroom at the seaside Fairmont Hotel.

Take note, International Olympic Committee and others. Transparency surely changes the way you approach the whole voting thing.

IAAF president Seb Coe amid this week's federation meetings // Getty Images for IAAF

Thanks to an open vote and Coe's political skills, the IAAF reform package passed, 182-10, a "ringing endorsement of our commitment to do things differently," he said afterward but one that now -- given the backstage drama that attended the run-up to the balloting and, despite the landslide, remains very much a vital part of the IAAF scene -- raises the pressing question of real-life implementation.

Coe now has authority and real room to maneuver. But don't anyone be fooled that it will all be roses and sunshine.

The former IAAF president, Lamine Diack? From Senegal. Senegal, as was made plain because the ballots were transparently on display, abstained in Saturday's voting.

The runner-up in the 2015 election that made Coe president, Sergei Bubka? From Ukraine. Ukraine abstained.

"We made a decision today but it will be very important to fulfill that with real life," German delegate Dagmar Freitag observed after the vote. "Work begins today."

It actually began months ago, after last Christmas, and culminated late Friday, amid the IAAF awards ceremony, where word was the reform package’s fate remained highly uncertain.

Why is easy to explain:

Big-picture reform? Check. The sport's future on the line? Check. But what about the import of reform on matters such as personal agendas, perks of membership and, of course, individual advancement?

Translation, and cutting right to the core of the thing: what’s in it for me?

This of course is what drives critics of international sport — where considerable lip service is paid to the notion of athletes at the core of the enterprise — up the wall.

Maybe rightly so.

But it also is what it is, and to ignore that reality is unquestionably naïve.

Naïveté is not a helpful thing in the context of IAAF politics and culture. Particularly in 2016.

Track and field arrived at Saturdays moment after a grim 16 months. That's how long Coe has been president.

It was always clear that Diack, president from 1999 until 2015, ran the IAAF as his personal fiefdom — a model he learned from the president before him, Italy’s Primo Nebiolo.

What had been hidden, and for obvious reasons, according to accusations from the French authorities, is that Diack ran a closely held conspiracy — involving just a few senior officials — that aimed, among other things, to collect illicit payments in exchange for hiding certain Russian doping matters.

As for Russian doping — the IAAF banned the Russian track and field team from the 2016 Rio Games in the aftermath of allegations of state-sanctioned doping. A second report on the matter from Canadian law professor Richard McLaren report is due to be made public Friday.

If ever a sport and a situation were ripe for reform, this would seem to be the moment. Right?

As Usain Bolt said Friday, "I know Seb Coe is trying to make track and field more transparent so everyone can see what's happening, so one person is not pulling control. That's a bold move for him, a bold move for the IAAF president."

As Coe himself said in Saturday's opening remarks, “The walls of the organization were too high to see over and too much power rested in the hands of too few people,” adding, “We should have known more.”

He asserted, “We can not let this happen again,” adding, “It’s bad enough that any of this happened. But it can not happen for a second time. Not on our watch or anyone else’s watch."

In general, the IAAF proposal sketches out four areas of focus:

1. Independent anti-doping, integrity and disciplinary functions, the idea to launch an integrity unit in April 2017

2. A better gender balance

3. A bigger voice for athletes

4. A redefinition of roles and responsibilities for each national federation with the concurrent idea of strengthening what in IAAF terms is called “area representation,” broadly speaking the continents.

The proposal further suggested that IAAF business decisions be delegated to an executive board that would meet regularly, roughly once a month. The IAAF council would set policy. The congress, with a registry of more than 200 national representatives, would continue to be the federation’s “supreme authority,”meeting annually.

The idea, per the working paper, was to cast one vote Saturday on the adoption of two — count them, two — constitutions. One set of rules would take effect in 2017, the other in 2019. The 2017 plan revolved mostly around the integrity plank. The rest — a new structure for vice presidents, council and executive board — would take effect in 2019.

As Coe put it in the forward to the working paper, “Now is the time for change. The time to rebuild our organization for the next generation. To be the change we want to see.”

Svein Arne Hansen, president of the European Athletics Federations, wrote in a statement posted to the federation’s website: “To be clear, our sport’s reputation has already been damaged and failure to pass these reforms will do further damage in the eyes of the public, with governments and with partners in ways we can only imagine at this time. It will hurt the federations and it will hurt the athletes at all levels.”

That elicited on Twitter this response from Paula Radcliffe, the British marathon standout:

https://twitter.com/paulajradcliffe/status/804734851635093504

In remarks that helped to open Saturday’s session, Haile Gebrselassie, the distance champion who is now head of the Ethiopian track and field federation, said, “Billions of people around the world, they have to trust us.”

Echoed Andreas Thorkildsen, the Norwegian javelin champion: “It’s transparency and trust — what I believe is very important for us going forward.”

A few moments before, Prince Albert of Monaco had told the audience, “Today is a pivotal moment for the future of athletics,” meaning track and field, “and the hopes and dreams of clean athletes worldwide.”

The prince added, “Sport has the unique capacity to transcend borders, to build bridges between populations, to ease tensions within societies. We all need to make sure it remains a force for good a beacon of hope for generations to come. We need to rebuild this trust.”

All this uplifting stuff. All this excellent theater. All good.

Now let’s talk straight.

“Today is the day we must bury our own interests for the greater good — to do what is right,” the chair of the IAAF athletes’ commission, Rozle Prezelj of Slovenia, said.

As always, the devil lurks in the details, and in the difference between theory and practice.

Coe acknowledged from the head table that he had gotten pushback before the meeting about bringing in new people and new teams, including chief executive Olivier Gers. Referring to the clear concern underpinning that pushback, was it because “I want to ditch responsibility?”

He answered the rhetorical question: “Simply not true. Given the year that our sport and I personally have gone through, I hope all of you in this room will agree that is ridiculous,” even though obviously some in the room had been the ones making that “ridiculous’ suggestion and such pushback  revealed the concern if not fear of moving from president-as-king governance structure that had long held at the IAAF.

That gender balance thing:

The IOC has for years pushed those in the Olympic movement to not just promote but welcome women at executive and leadership positions.

Progress has been halting.

The IAAF proposal perfectly illustrates why.

It calls for the number of vice presidents to stay at four with the proviso that by 2019 there be one of each gender and by 2027 two of each.

Let’s say you were one of the four men currently holding a vice-presidential seat. How inclined would you be to robustly agree to such a proposition if such agreement put you at serious risk of losing your position?

And what about section 3.6 in the proposals, relating once more to those vice presidents. It says a vice president can’t simultaneously serve as an area president.

Such “interlocking directorates” have long been a mainstay of Olympic sport despite the potential for conflict of interest, the rationale behind 3.6. It’s nonetheless easy to see why, in real life, such a change would mean a significant diminishment of authority and influence for someone who might currently occupy both spots.

As for the image of the sport and the ability to instill trust:

In theory, very few dispute the notion that stuff failing the smell test shouldn’t happen.

In practice, however, what smells in one part of the world maybe doesn’t in another.

For instance, explain this, and it’s not like it’s a secret, because anyone can read all about it right there on the internet:

The Assn. of Balkan Athletics Federations is a thing. It has 17 members. From, mostly, the Balkans — you know, the likes of Albania, Bosnia and Herzegovina, Bulgaria, Croatia, Montenegro.

So why was the “6th Balkan Athletics Gala,” according to the internet, held Nov. 19 in that bastion of Balkan-ness, Dubai?

Where the presidents and general secretaries of those member federations were invited to “share the excitement of the glorious moments”?

Hypothetically: what if a key player in Dubai had regional if not global ambitions? Would such a person stand to gain influence with some number of potential voters by inviting them out of the chill of the autumnal Balkans down to sunny Dubai?

Oh, the currents -- and thus the genuine concern from many of the reform-minded on Friday night.

The IAAF, meanwhile, made life all the more difficult for itself Saturday by insisting on what per the rules was called a “special majority” to enact its reforms — in essence, a two-thirds majority.

In all, 197 delegates (up from an initial count of 196) were on hand. Two-thirds meant 132 (if no abstentions).

A test question highlighted the obstacles: are you happy to be in Monaco? 177 said yes, 17 no, a couple had no opinion. Seventeen people were not happy to be on an expenses-paid trip to one of the world’s fanciest destinations? A second run-through of the test question, after the number of delegates was fixed at 197, gave these results: 156-37, 81 percent to 19 percent, with four abstentions.

Later, the Portuguese representative observed that such transparency was highly unusual at a sports function, and that many delegates had taken a cellphone picture of the results up there on that big screen. Would the real votes be displayed as well?

Yes, Gers said.

“For those who don’t want the vote to be transparent: make the right choice,” Radcliffe said from the floor, her hands quivering with emotion as she clutched the microphone.

Saturday's vote for everyone to see -- Panama voted 'yes,' as is evident in a close review, but an apparent computer glitch mistakenly shows it as a red 'no'

In the end, that very transparency unquestionably helped seal the deal. No question by Saturday morning the Coe political operation meant the package would have passed the two-thirds threshold. But, also unquestionably, there would have been considerably more no votes. It’s another for everyone in the “family” — as that word was used many times in the 42 pre-vote floor comments — to talk the talk. It's quite another to see a very public “no” vote on a matter of such import.

No votes came from, among others, Saudi Arabia and Thailand.

Immediately after, Bobby McFerrin came on the audio feed: “Don’t worry. Be happy.”

Another choice might well have been Johnny Nash's 1972 No. 1 hit -- or if you prefer, the 1993 Jimmy Cliff version on the soundtrack of the Jamaican bobsled flick Cool Runnings. It famously proclaims, "I can see clearly now."

Next votes. Because there are plenty yet to come.

"Look," Coe said in a post-vote news conference, "I hope the public perception of our sport is helped by what they’ve seen today but that isn’t primarily why we did it. We did it because we were in need of change."

Bolt the "legend," and the joy of six

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MONACO — Once again, here was a pack of journalists circled around Usain Bolt. Here came the familiar sorts of wacky questions: Was he interested in doing bobsled like the Jamaican “Cool Runnings” team that went to the 1988 Winter Games? (No.) Could he see himself playing NFL football? (No.) And more.

Bolt, the self-proclaimed "legend," has said — many times — that he intends to retire after the 2017 International Assn. of Athletics Federations world championships in London. If so, the clutch gathered Friday around Bolt at the Fairmont Hotel, in advance of the evening’s IAAF awards gala, where he would — for the sixth time — take home the trophy as best male athlete, was both familiar and melancholy.

Track and field has a storied history that stretches back into the dawn of time. Even so, it is quite possible there has never been anyone quite like Usain Bolt. As Seb Coe, the IAAF president, said at Friday night's awards shoe, referring to Bolt's third Olympic sprint triple in Rio this past summer, "Usain Bolt dazzled us with his brilliance once more."

For his part, Bolt said, "I live for moments when I walk into the stadium and there's a loud roar."

Will such brilliance -- will anyone quite like him -- pass this way ever again? Will that roar ever be the same? Can it, without Bolt?

Bolt on Friday in Monaco // Getty Images

“If you accomplish your goals, there’s no reason to stay around,” Bolt observed Friday. “You got what you wanted. Let’s move on.”

It has been Bolt’s destiny to stand as the upside of the sport in an era in which so much has gone bad — the sport beset by, in particular, chronic doping and staggering allegations of corruption within the prior generation of the sport's top international governance circles. Indeed, the IAAF is due Saturday to convene a special assembly at which Coe, elected IAAF president in 2015, is pushing a wide-ranging reform plan.

To be blunt, track and field needs that reform.

It also needs more joy. It needs more Bolt, and the way he plays to and with the crowd, almost all of whom invariably have come to see one guy, and one guy only: him.

Asked Friday night what his next act could be, he said maybe TV, adding with a smile, "I look good in a suit."

Or maybe the big screen. "I definitely think," he added, "that I would be a great action star. The next Jason Bourne.

"I'm not," he said, "a Bond guy," and the crowd ate it all up.

Too bad. Bolt in a re-make of "The World is Not Enough," the 1999 Bond flick? Can someone take a meeting?

In the meantime, there's track and field, at least for one more season. And then? When Bolt steps away, who -- if anyone -- can take over his role as the sport's leading man?

Maybe the South African Wayde van Niekerk, winner in Rio of the men’s 400 in a stupendous world-record 43.03 seconds, who has trained with Bolt and observed Friday, “We are all just people wanting to achieve a dream out there.”

This, in essence, is what Bolt — along with Michael Phelps — brought the world: the idea that you not only should but can dream big and that big dreams can become real.

There are similarities and parallels but, of course, distinct diversion in what they have done and what they stand for.

For one, as Bolt said Friday, he absolutely, positively will not retire and then un-retire, like Phelps. This even though Bolt has those nine Olympic golds,  and Carl Lewis has 10, nine gold and one silver, and would it really be all that hard for Bolt to take a little time off, then come back and run, say, the relays in Tokyo in 2020?

No way, Bolt said, declaring his longtime coach, Glen Mills, had warned him about just this sort of thing.

Mills, Bolt said, told him, “ ‘Do not retire and come back to the sport. Don’t ever do that. You have to make sure you’re [ready] to retire.’

“This is why,” Bolt said, “I’m taking it a year a time to make sure I’m ready when I’m ready,” adding, “For me, I think track and field is very difficult, you know what I mean? If you leave track, you put weight on, you pretty much do no running — to come back two years from that and compete, it’s not going to be the same.”

Phelps is living proof that hard work — super hard work, ragingly difficult — can make your dreams come true.

The difference between swimming and track, however, is elemental. For literally millions of people, swimming remains foreign. That is, they can’t swim. Often, they can’t possibly imagine how people move through water.

In contrast, virtually everyone has run. And so almost everyone on Planet Earth has felt at least a glimmer of what it must be like to be Bolt — to feel the wind on your face, the pain in your legs as you try for that top gear.

Bolt, though, doesn’t make it seem like work. He is emblematic of pure joy.

This was what the former International Olympic Committee president, Jacques Rogge, didn’t quite understand when Bolt burst onto the Olympic scene in Beijing in 2008, saying, "I understand the joy. He might have interpreted that in another way, but the way it was perceived was 'catch me if you can'. You don't do that. But he'll learn. He's still a young man."

Bolt turned 30 on August 21, the day before the close of the Rio Games.

There he gave us all more joy — not just the three golds, wrapping up that neat nine in all since Beijing, but the fantastic moment in which, during a men’s 200 semifinal, he and Canada's Andre de Grasse chatting and laughed it up as they crossed the finish line, just two dudes running faster than everyone else but looking for all the world like they were hanging out together at Starbucks.

Just out for a happy little jog, Rio men's 200 semifinal // Getty Images

After the Rio 200 final // Getty Images

And then the selfies with the fans -- all of whom were screaming like Usain was the 2016 version of John, Paul, George or Ringo.

Who in the sports world does that?

Bolt. Only Bolt.

“That’s who I am,” he said Friday afternoon, adding a moment later, “It’s just my personality. It just comes out. People really enjoy it. I can be myself.”

The thing is, Bolt, like Phelps, has worked like a dog to do what he has done. He acknowledged as much Friday in saying that he learned a hard lesson after the 2007 IAAF worlds in Osaka, Japan, where he was beaten by Tyson Gay. There he asked Mills what he had to do to get better. Get stronger, Mills said.

Let’s be candid here. Because of his outsize personality and super-big fun quotient, Bolt has largely gotten a free pass from much of the media, and the big world beyond, in regards to doping. If it were anyone else saying this Friday, alarm bells would go off, Mills telling Bolt as Bolt relayed the memory, “You’re slacking off at the gym. If you want to win you have to get stronger,” Bolt adding, that “from then on” he got after it. How, exactly?

Over the years that Bolt has been on top, Jamaica’s anti-doping protocols have been laughably weak. He has gotten hurt, a lot, and made quick recoveries. The sport has been riddled with doping, the men's sprints in particular, and yet Bolt is by significant measure better than everyone else.

All this is by way of observation, not -- to repeat for emphasis, not -- accusation. Bolt has, for the record, been strident in his remarks about the Americans Gay and Justin Gatlin, both of whom have done doping-related time off, even if he has been far more gentle in matters involving allegations around other Jamaicans.

At the same time, it’s also the case that time reveals all and it’s best — particularly in the case of super-human exploits — to be cautious.

Even if Bolt makes anyone reasonable jump up and go, wow — did you just see that?

With the exception of Bolt’s first world record breaker, a 9.72 in the 100 in New York in June 2008, it has been a great privilege to sit on press row for every one of Bolt’s records — indeed, all his Olympic and world championship moments.

For that matter, there was the quiet time spent with him in 2006, in and around Kingston, when Asafa Powell was the Jamaican sprint star and Bolt, barely 20, was the farthest thing from a big name. No pressure. Bolt played soccer with school kids. He goofed around. He readily agreed to pictures up in the hills. He was new to this whole interviewing thing, a game at which he has come to excel, revealing just as much as he wants and no more, when -- as was the case in London in 2012 -- he partied after one victory with three women from the Swedish handball team and was then asked at a news conference if he might be interested in meeting some of the Norwegian women's handball players. (Like, that's a question?)

Bolt in 2006 in Jamaica -- identified in the photo records as a "200 and 400 sprinter" // Getty Images

At his peak, on the blue track at the 2009 IAAF worlds in Berlin, Bolt — 9.58 in the 100, 19.19 in the 200 — simply re-invented the limits of what human beings had thought possible. 

In Daegu, South Korea, at the 2011 IAAF worlds, Bolt was memorably disqualified for a false start in the 100. Since then, his races have followed a familiar pattern — a careful start, the long stride opening up and then thanks for coming, everyone, it’s over, let's get ready for the signature to-di-world pose. In the 100, Gatlin in recent years has proven a tough challenger over the first half of the race but Bolt just too strong over the final half. In the 200, there is no one — no one — who has ever run the curve better than Bolt.

For all these moments, perhaps the most iconic is the 100 at the Moscow at the 2013 IAAF worlds. At the precise instant Bolt crossed the finish line, a lightning bolt flashed in the sky outside Luzhniki Stadium.

100 final, Moscow, 2013 // Getty Images

Who does that happen to?

Bolt. Only Bolt.

With Bolt, the unthinkable has played out for the world to bear witness.

“Not to brag or anything but a lot of people at 30 have not accomplished everything I have accomplished,” Bolt said Friday, adding, “For me, I’m going to end my career at 31. That’s pretty good.”

Did he ever think, Bolt was asked, about being literally the fastest person on Planet Earth? In all of human history?

He laughed. Of course. Here came the joy, the fun, all of it that will be so absent when he steps off the stage:

“Not at that level,” he said.

“But I always make fun with my friends of such things. One thing I try to do is, if someone tries to run [away] from me," as if anyone could make like a cheetah, maybe, and get away from the one and only Usain Bolt, "I look at them weird — like, what are you doing?”

Track and field athletes can, and do, make money

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In American track and field circles, there has for years endured a chronic amount of bitching about whether Olympic-caliber athletes can make a decent — if not better — living at the sport.

Much of the criticism, inevitably, gets directed at the national federation, USA Track & Field. And by extension, its chief executive, Max Siegel.

Preliminary figures made public Thursday shed considerable light on such criticism. The top-line, with a full breakdown below:

Combined, U.S. track and field athletes made at least $14 million in 2016. And 28 athletes made more than $100,000 apiece.

Importantly, those figures do not include shoe deals or appearance fees, the sport’s traditional money pots.

USATF chief executive Max Siegel at this year's Portland world indoors // Getty Images

Of course, everyone is entitled to his or her opinion, even if all the whiners and complainers out there remain mired in yesteryear’s tiresome cycle of blame that typically seeks to advance personal agendas but, in truth, gets nobody anywhere. To emphasize: all constructive criticism, from anyone about anything, is always welcome. But: where are solutions? As Dwight Philips, chair of the USATF athletes’ advisory committee, put it in a rueful Nov. 23 post to his blog about missteps in professionalizing the sport, “We are constantly fighting internal battles that have prevented us from advancing this sport.”

Siegel, in line with his mandate, has been offering solutions since he took over five years ago.

Backing up: far too often, what Siegel and USATF do, and what they should be doing, is thoroughly misunderstood.

USATF is not in the business of charity. Nor does it underwrite “I work hard and I deserve to be helped” cases. If you have some talent, and lots and lots of people do, but at the same time you aren’t likely to compete for an Olympic medal, USATF is not likely to help. Nor should it. The federation has x in resource — x way up since 2012 because of Siegel along with chief operating officer Renee Washington and others — but is confronted with a, b, c all the way up to z and beyond in requests.

Entitled is one thing. Entitlement is, you know, another.

Start with the basics:

USATF’s primary mission is to win medals. This is also what the U.S. Olympic Committee demands. Upshot: The U.S. track and field team is winning medals. Bunches — starting with 32 in August at the Rio 2016 Games, the most at a non-boycotted Games since 1932.

U.S. women (Brianna Rollins, Nia Ali, Kristi Catlin) went 1-2-3 for a first-ever sweep in the 100 hurdles. Americans Tianna Bartoletta and Brittney Reese went 1-2 in the women’s long jump, Ryan Crouser and Joe Kovacs 1-2 in the men’s shot put. Matthew Centrowitz Jr. won the men’s 1500, the first American gold in the event since 1908. Paul Chelimo took silver in the 5,000, the first U.S. medal in the event since 1964.

Dalilah Muhammad won the first-ever gold by an American in the women’s 400m hurdles. Michelle Carter won the first-ever gold by an American in the women's shot put. Jenny Simpson's bronze was the first American medal in the women's 1500. Emma Coburn's bronze was the first American medal in the women's steeplechase.

Ashton Eaton reprised his 2012 London gold in the decathlon. So did Christian Taylor in the men’s triple jump. Allyson Felix left Rio with three more medals, bumping her up to nine over her Olympic career; in Rio, she became the most decorated woman in American track and field history.

At the 2016 IAAF world indoors in March in Portland, Oregon, the U.S. team won 23 medals. That tied a record.

At the 2016 IAAF world juniors in July in Bydgoszcz, Poland, the U.S. team won 21 medals. That tied a record. Of those 21, 11 were a meet-best gold. Kenya won five golds, nine overall; Ethiopia won four golds, 10 overall.

At the other end of the age spectrum: the 240-member Team USA won 168 medals at the recently concluded World Masters championships in Perth, Australia. California’s Irene Obera put on a Michael Phelps-like performance in the women’s-80 category. She won eight golds: 100, 200, 80-meter hurdles, 200-meter hurdles, long jump, heptathlon and the 4x100 and 4x400 relays. For good measure, she also won silver in the triple jump and bronze in the high jump. She turns 83 on Dec. 7.

Bottom line, part one: USATF is doing what is mandated to do.

Part two: the facts clearly demonstrate that America’s elite track and field athletes can do quite well financially.

In 2016, according to preliminary figures compiled by USATF and reported Thursday by Siegel in his state-of-the-sport speech, speaking at the federation’s annual meeting in Orlando, Fla., U.S. track and field athletes earned more than $14 million in publicly traceable sources of support.

To reiterate, because this is essential to understand in computing what a top-rank athlete really might have made in total: that figure does not — repeat, not — include personal shoe and sponsorship contracts, appearance fees and other private income.

So: not counting shoe deals and appearance fees, the precise figure in publicly traceable sources of support amounted to $14,053,538.

Breaking that down:

1. Athletes received nearly $7 million in cash from USATF program sources. The exact number: $6,998,604.

Here’s where that figure comes from:

— $2,610,050 in prize money at USATF championship events. This means the U.S. Olympic Trials, the U.S. indoor championships as well as road racing and cross-country championships.

— $1,855,004 from what’s called the “USATF elite athlete revenue distribution plan.” This is the program that gave $10,000 to every athlete taking part in the Rio 2016 Games along with money for medals.

— $1,923,250 in cash stipends. This comes through what’s known as the USATF Tier program.

— $610,300 in travel payments toward the indoors and the Trials.

If you are counting only cash generated through these programs, in 2016 one athlete got more than $100,000. Another 35, representing all event groups, were over $38,000. Further, 85 were over $25,000.

A broader breakdown of athlete income -- that is, cash and more -- can be found below.

2. Athletes got at least $4,445,004 from other publicly available revenue streams.

That means:

— published international prize money earned on the road and track

— Grants from the U.S. Olympic Committee’s “Operation Gold” program

— USATF Foundation grants

3. USATF support programs provided $2,609,930.

This includes U.S. Olympic Training Center programs, health insurance, sport performance workshops and other Tier programs.

For those not inclined to believe such support programs ought to count -- ask any of the Rio 2016 athletes, in particular the distance and middle distance runners, about the contributions of Robert Chapman, the USATF associate director of sports science and medicine. Siegel singled him out, and appropriately, in Thursday's address. The seven Rio medals won by Americans at distances 800 meters and up? Exceeded only in 1984 (nine), 1912 (eight), 1904 (eight).

Math: $6,998,604 + $4,445,004 + $2,609,930 = $14,053,538.

What did this mean for individual athletes? Here is that broader breakdown promised above:

In 2016, 28 athletes, 27 of them on the 2016 Rio team, made more than $100,000.

Siegel did not name names in his talk. But it's logical enough to reason out the exception: Keni Harrison, who would go on in July to set a world record 12.2 in the women’s 100 hurdles after finishing sixth in June at the Trials in Eugene.

In 2016, 111 athletes earned more than $38,000.

In 2016, 179 athletes were over $25,000.

Bottom line — 28 athletes made over $100,000, and for the third time, because when it comes to finances in track and field, this can’t be repeated enough: that does not include shoe deals or appearance fees, where traditionally the real money in the sport can be found.

“These numbers are preliminary but they are a start in an important process,” Siegel said Thursday.

This, too:

USATF membership now stands at 130,000. That makes for a 30 percent increase in paid memberships since 2011.

The national office, based in Indianapolis, is now paying for competition officials’ secondary insurance, including at non-USATF events. In English: this means professional liability insurance for those officials.

In 2016, USATF added four new sponsors: Chobani, Garden of Life, KT and NormaTec.

That means that since 2013 the federation has added 12 new business partners, Siegel saying Thursday, "I believe we’ve just scratched the surface as to where we can go. We have grown equity in the sports marketplace.”

Also Thursday, NBC announced what it called a "historic eight-year partnership" with USATF, 2017 through 2024, to televise at least 18 hours of track and field each year, eight on NBC itself.

If you know how to decode news releases, it's not just intriguing but essential to note this quote from NBC Olympics president Gary Zenkel, citing Siegel by name instead of just the federation generally: “We are pleased to continue our relationship on a long-term basis with USA Track & Field under of the leadership of Max Siegel.”

In answer to the ready critics:

1. Why is this deal hugely significant? Financial details were not immediately available. At the same time, understand that most Olympic sports pay instead of get paid. That is, U.S. Olympic sports federations must pay network production costs in exchange for air time -- just to be seen. Associated Press reported that the new NBC deal will greatly reduce USATF's costs, which have reached nearly $2 million annually.

2. Of course there are more than eight hours of NFL games on a single autumn Sunday. People, this is not the 1980s. Football is now king in so many ways. Track and field is taking steps. With Siegel, and the support of the USATF board, led now by Steve Miller, it is getting there -- again, in steps, not long jump-style leaps. To expect anything else is wholly unrealistic.

The federation is also, Siegel said Thursday, in talks for new agreements with, among others, the Penn Relays, National Black Marathoners Assn. and Running USA.

Further, in 2017 USATF will join up with the American Cancer Society in a bid to raise funds for cancer research and USATF Youth programs.

Next week is due to bring the formal announcement of a new partnership with YWCA USA to make the USATF “Run Jump Throw” program, in concert with Hershey, a part of what YWCA does around the nation.

“Partnership,” Siegel said, “is the key to the growth of any program and any organization.”

It’s a free country. Believe whatever you want. But — facts, please, especially when it comes to what’s really going on at USATF and in American track and field circles. There’s a lot of positive out there, for elite athletes in particular, and there's a lot of leadership, too, and in that context Vin Lananna was on Thursday elected USATF president, replacing Stephanie Hightower, who is now on the IAAF council. Both elements deserve to be acknowledged — as we all aim now toward Tokyo 2020 and the 2021 IAAF outdoor world championships, back in Eugene, the first-ever such IAAF worlds to be staged in these United States.

Race-based character assassination, and more

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Anyone who has spent a number of years in journalism recognizes a story written with the full intent of being submitted at the end of the year, maybe as part of a package, to prize juries.

The question is whether the Washington Post story published Friday about USA Track & Field also gets recognized for what it further is: a story laced with implicit bias about the only federation in the U.S. Olympic scene with significant African-American leadership as well as one driven by source interviews animated by the same stupid, tiresome, fourth grade-style playground politics that have in years past all but destroyed USATF.

USATF chief executive Max Siegel at a news conference in Portland, Ore., in advance of the 2016 world indoor championships // Getty Images

This story comes after the U.S. track team won 32 medals at the Rio Games, passing the long-targeted 30 mark. Max Siegel is the USATF chief executive. Did either of his two predecessors, Craig Masback or Doug Logan, both mentioned in the Post story, lead a team that got to 30? No. Is that mentioned? No.

Last month, the U.S. Olympic Committee acknowledged that it and the sports it leads are way behind the curve in the placement of women and minorities in key coaching and leadership positions. The exception: USATF. Siegel is African-American. So, too, chief operating officer Renee Washington. So, too, president Stephanie Hightower. Of the 15-member USATF board of directors, 10 are people of color.

Is any of that mentioned? No.

So what is? That Siegel flies business or first-class, or even on a private jet?

People, that’s what business executives do. Why is the black guy getting singled out for that?

Last October, Siegel opened his email to find not one but two vile emails loaded with threats and repeated use of the n-word. Is any of that mentioned? No.

If the point of the story is that Siegel is flying up front while American athletes are sitting in the back — uh, wait. Someone call USA Swimming and ask if the entire team — the entire team — flew to Rio on Mark Cuban’s private jet.

The journalistic jargon for the kind of story the Post published about USATF, and in particular Siegel, is a “takedown.”

The point is not just to try to win prizes but to embarrass Siegel in particular and, as well, because it’s the Washington Post, to get a story in front of Congress, which has oversight over the U.S. Olympic scene.

The problem with this particular effort is that there is, as the famous saying about Oakland goes, no there there.

And it is riddled with fairness issues.

Nowhere in the lengthy story — which runs to some 4,000 words, or roughly 100 copy inches — will one find the words “misconduct” or “wrongdoing.”

The headline itself is so telling: Siegel “has alarmed some insiders with his spending and style.”

What white executive gets called out in one of the country’s leading newspapers on account of his style?

As for the substance:

Just to pick one of the observations in the story about Siegel’s “travel habits,” as the story calls them:

At the world indoor championships in March in Portland, Siegel for sure stayed at The Nines hotel. So did the senior executives of track and field’s world governing body, the International Assn. of Athletics Federations. One of the basics of the USATF top guy’s job is to forge and to maintain a constructive working relationship with IAAF leaders. It’s entirely reasonable to stay at the same hotel.

At any rate, those “habits”? Approved by the USATF board of directors.

His compensation package, loaded with performance bonuses that pushed his package to $1.7 million? Same.

USATF competes for sponsorship dollars against the four primary major leagues and the roughly 30 teams in each league. So to suggest that Siegel’s compensation package should somehow be measured against a “typical non-profit” just misses the mark.

Siegel buys a laptop and the assertion is he did so to save — or somehow evade — all of $112 in sales taxes? One, it’s a work-related laptop so he’s saving USATF money. Second, this is so ticky-tack it’s hard to even know why it was deemed publishable. When was the last time a white chief executive was harassed over $112 in sales tax?

By the way — a guy who took in $1.7 million can’t afford $112? Come on. The double standard is outrageous.

The $500 million Nike deal with USATF that is due to generate $23.7 million in commissions over the length of the deal, through 2039? Like either is a bad thing? One, as the story itself notes, the commission amounts to less than five percent. Two, the story asserts that the role of the two guys getting the commission “has not previously been disclosed.” Except that in the next sentence it says that the 2014 USATF 990 tax form lists the payment.

Wait a minute.  A Form 990 is a public document. Just to be obvious — that means it has in every regard previously been disclosed. The document sits on the USATF website.

The insinuation that there’s something amiss because USATF has done work with Matchbook, a marketing company that once shared office space with Max Siegel Inc.? As Siegel wrote in a memorandum in August to the USATF board of directors, “I do not own a stake in Matchbook Creative, have never owned a stake in the company and do not financially profit from the vendor relationship.”

Meantime, the story is punctuated with quotes critical of Siegel’s leadership “style.” In the interest of fairness, and referring back to the headline about the purported “alarm” of “insiders”:

The juicy quote about “leadership” and “Marie Antoinette” that ends the first copy block comes from the California lawyer David Greifinger, the former USATF board counsel.

Does the story disclose that, as former board counsel, Greifinger would have every reason to want that job back? No. Does it disclose that Greifinger is playing an active role opposing USATF in ongoing litigation — a lawsuit brought by the federation against the 13 former members of its youth committee involving a dispute over meet-registration software? That Greifinger is representing the other side and would thus have ample incentive to be critical of Siegel? No.

Next:

The story asserts that the “office environment” at USATF is now “authoritarian and tense.”

That’s somehow newsworthy? Iron-fisted white executives typically get showered with praise for running a tight ship but the black guy somehow is “authoritarian and tense?” Absurd. It’s also not true. Check with Duffy Mahoney, the USATF director of high performance. Over his nearly 30-year USATF career, he has been through it all and seen it all, the Masback years, the Logan years and more; he loves working with both Washington and Siegel. Is Mahoney quoted in the story? No.

The story offers quotes from the former USATF accounting manager Melissa Bowlby. In one, she says Siegel and Washington have “just made [USATF] their playground.” As for her credibility — maybe someone ought to ask if there is anything the reasonable person might find interesting in her USATF personnel file.

Then there is the email exchange involving Siegel and Jon Drummond, identified in the story as “an influential retired athlete.”

At the time of the exchange, Drummond was chair of the USATF athletes’ committee. The story highlights, in the third paragraph, a snippet in which Siegel says he will “fuck anyone up that goes after me personally.”

The accompanying screenshot farther down does what the story does not — provide the context, in which Siegel also makes plain the difference between what’s business and what’s personal.

In a perfect world, should Siegel be sending those kinds of texts? No. That said, is the recipient someone likely to be offended? Drummond is himself no stranger to attention-getting devices — see his performance at the 2003 Paris world championships, lying down in protest on the track after a false-start call, a stunt that delayed competition for nearly an hour.

At any rate: the idea that someone might drop an f-bomb is hardly news.

This, however, is: Jon Drummond is serving an eight-year doping-related suspension involving the sprinter Tyson Gay that arguably wrecked Gay’s career.

That for sure cuts to Drummond’s credibility. Is that mentioned in the story? No.

Finally, there is this, which underscores the real point of what’s going on at USATF: the organization is changing, for the way better, and a bunch of people who are not ‘insiders” but are on the outside looking in are pissed off about it. So, in the style they know, they are leveraging the Post to pursue petty personal politics, just like in the old days, in the hope that they can for real be “insiders.”

If for some inexplicable reason Siegel were to go, the chief operating officer takes over. That’s Washington.

From the story — an email provided by a former retail and marketing manager in which Washington calls Jill Geer, the federation’s longtime communications director, a “bitch.”

Again: like that’s worth being in the newspaper?

Here’s a good guess about why it’s in the paper. Geer declined to make Siegel available for the story. The reporter couldn’t himself call Geer a bitch in print for that. But, voila — the email.

You know what that is? That’s bitchy.

You might say: to the max.

31 medals (at least), all with class and character

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RIO de JANEIRO — For a generation, USA Track & Field has been chasing an elusive goal: 30 Olympic medals.

Here in Rio, in a run at Olympic Stadium that underscores the major up-pointing trend in the American track and field scene, the Americans have — through Saturday night — won 31. The men’s marathon is yet to come Sunday. Those due to run include Meg Keflezighi, silver medalist at Athens 2004 and winner of the 2014 Boston Marathon.

After the women's 4x4 relay

On Saturday night, Matthew Centrowitz Jr. won the men’s 1500m in a front-running, tactically savvy 3:50 flat — the first gold for the United States in that race since 1908. In the men’s 5000, Britain’s Mo Farah won, completing the 2012 and 2016 5000m and 10,000m distance double, the American Paul Chelimo crossing the line second. Moments later, Chelimo was disqualified for a lane infringement; then, later, in the evening, he was reinstated, the first U.S. men’s 5k medal since Tokyo 1964.

Those were medals 28 and 29.

Then came the women’s and men’s 4x400 relays. Both American teams won, medals 30 and 31, Allyson Felix anchoring to a sixth straight Olympic victory for the U.S. women, all four thereafter carrying around the stadium a banner that said, “Thank you, Rio.”

To read the rest of this column, please click through to NBCOlympics.com: http://bit.ly/2bcINiF

Semenya: center of dilemma with no easy answers

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RIO de JANEIRO — The Olympics seek to promote three key values: excellence, friendship and respect. It thus follows logically that the Olympic ideal seeks to realize the best in each of us on the grounds that doing so makes all of us, together, better.

Sport has rules. These rules mean that a soccer game in Brussels is the same as a soccer game in Seoul is the same as a soccer game in Wichita.

Gold medalist Caster Semenya of South Africa on the medals stand // Getty Images

In the person of Caster Semenya, the runner from South Africa who on Saturday night at Olympic Stadium dominated the women’s 800m, winning in 1:55.28, these two big ideas clash.

It is entirely unclear how these tensions could — or should — be resolved.

It is in the person of Semenya that sport stands at one of its new frontiers — at the intersection of science, cultural norms and evolving standards of gender fluidity.

To read the rest of this column, please click through to NBCOlympics.com: http://bit.ly/2bujL1S

Bolt wraps up the three-pack three-peat

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RIO de JANEIRO — After winning the eighth race of his Olympic career, Usain Bolt offered this trenchant observation:

“I don’t need to prove anything else,” he said after Thursday’s men’s 200-meter dash. “What else can I do to prove to the world I am the greatest?”

Nothing. Absolutely zero.

Nine-time gold medalist Usain Bolt // Getty Images

As Ashton Eaton, the decathlon champion said, and this goes for all who have had the privilege to bear witness to Bolt’s collection of astonishing turns on the track, said, “It has been an absolute pleasure to compete in the same era as Usain Bolt.”

Even the gods, of some sort, seemed to agree Friday night. A golden full moon lit up the sky over Olympic Stadium as Bolt, in what he has vowed will be his last Olympic competition, led the Jamaican men’s 4x100-meter relay team to victory, in 37.27 seconds.

To read the rest of this column, please click through to NBCOlympics.com: http://bit.ly/2bDSA0X

Simply, all around, the best

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RIO de JANEIRO — Ashton Eaton is, again, the world's greatest all-around athlete.

And so, so much more.

Ashton Eaton after the decathlon

To fully appreciate the gold medal that Ashton won Thursday night after 10 events in the decathlon means to wholly appreciate as well the bronze medal that his wife, Brianne Theisen-Eaton, who competes for Canada, won last Saturday in the heptathlon.

Ashton and Brianne are husband and wife. And way more.

They are a team. One’s success is the other’s.

To read the rest of this column, please click through to NBCOlympics: http://bit.ly/2b2ZP6v