Andrew Zimbalist

Where is the joy?

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LAUSANNE, Switzerland — To use a favorite saying of Thomas Bach's, the International Olympic Committee president, the IOC’s policy-making executive board and Bach himself did a great job -- over three days of meetings that wrapped up Thursday -- of talking the talk.

Amid corruption and doping scandals in, respectively, soccer and track and field, the IOC board and president talked up the import of maintaining — if not restoring — the credibility of international sport.

IOC president Thomas Bach at this week's executive board meetings // photo IOC

There was celebration of the one-year anniversary of the ratification of Bach’s would-be reform plan, the 40-point Agenda 2020. The executive board heard at length from one of the world's prominent business professors, Didier Cossin, based at the Swiss institution IMD; he talked for nearly two hours about best practices and good governance. Bach himself wrote a newspaper-style op-ed that, without once mentioning the soccer and track governing bodies FIFA and the IAAF, described campaigns against the three primary challenges confronting world sport: betting and match fixing, doping and, finally, bribery and other corruption.

The board in session // photo IOC

The executive board at this week's get-together // photo IOC

All this is, to be sure, excellent talk.

But it totally, completely and fundamentally misses the point about why the IOC is being lumped in — right or wrong, fair or not — with FIFA and the IAAF in the minds of many around our globe, and why world sport, and in particular the Olympic movement, is facing a perhaps unexpected but potentially unprecedented challenge.

For 57 years, British writer David Miller has been covering the Olympic movement. Just before Thursday's wrap-up news conference, the IOC handed out a release that in print ran to three pages; it broke little new ground, if any, amid a lengthy recitation of governance and doping matters. Miller: "It's like a notice from the water board about drainage."

To be blunt: where is the joy?

Increasingly, voters and taxpayers in western democracies have turned against the IOC. Alone in the world of sport, it boasts as its raison d'être a message of tolerance, pluralism and more. But the IOC is failing, time and again, at conveying the inspiration and joy inherent in and provoked by seeing humankind, together, gathered in a real-time reminder of what can connect — not divide — us.

The latest: Hamburg’s bid for the 2024 Summer Games shot down on the last Sunday in November in a referendum.

This comes after the turbulent 2022 Winter Games campaign, which saw Beijing elected over Almaty, Kazakhstan, the only two survivors, after six European entries pulled out: Oslo; Stockholm; Davos/St. Moritz; Krakow; Munich; Lviv.

Beijing! Where the authorities this week had to issue a red-alert smog warning, photos showing the famed Bird’s Nest barely visible in the grey air. This after assurances that the 2008 Summer Games were going to make major headway in solving China’s pollution problem.

The grim view through the smog this week of the iconic Bird's Nest at Beijing's Olympic Park // Getty Images

Four cities remain in the 2024 hunt: Los Angeles, Rome, Budapest and Paris, in the order in which they will present going forward, according to lots drawn Wednesday at the lakefront Chateau de Vidy, the IOC headquarters.

That is, assuming all four make it to the IOC vote in the summer of 2017. There are no guarantees.

The problem, to be clear, is fear of Games costs and wariness — if not more — with the IOC, and the perception, again right or wrong, fair or not, of the IOC members as elitists and the IOC itself at the head of a system that seems rife with misconduct.

The prompt may be the $51-billion figure associated with the 2014 Sochi Games. It might be the revelations of a culture of deep-seated corruption within FIFA. It is perhaps the spotlight on state-sponsored doping in Russia, with the seeming promise of yet more inquiry into the term of the immediate IAAF past president, Lamine Diack of Senegal, due to be made public in just weeks.

It’s time now for the IOC, again referring to Bach’s dictum, to walk the walk.

It needs not only to recognize but to act upon this fundamental truth:

The conversation needs to move away from money.

It’s that simple and, at the same time, that complex.

The IOC is in business, sure. But it is not, repeat not, fundamentally a business. It is not pushing baby food, chocolate and more like Nestlé; headquartered just down Lake Geneva in Vevey, Switzerland. It is not a bank like UBS, based in Zurich and Basel.

Instead, the IOC is in the business of promoting a set of values — friendship, respect, excellence, all of which add up to hope and dreams — and a universal ideal, the notion of a better world through sport.

What is missing right now, and has been, as evidenced by the 2022 pull-outs and the 2024 Hamburg defeat amid the promotion and implementation of the Agenda 2020 plan, is any real and sustained focus from the IOC in its communication on the basics:

Friendship. Excellence. Respect. Hope and dreams.

For any who might doubt, Bach is super-smart and -sophisticated. He is good at both broad scope and detail. He is an accomplished public speaker, and in English, a second language.

In his op-ed, he closed this way:

“As Nelson Mandela said: ‘Sport has the power to change the world.’ Yes, these are difficult times for sport. But yes, it is also an opportunity to renew the trust in this power of sport to change the world for the better.”

How? Not once in his opinion piece did the words “values” come up. Nor, in that context, supposedly at the heart of everything the IOC does, did “respect,” “friendship,” “excellence,” “hope” or “dreams.”

Thursday's three-page news release? Same. Not a mention in the relevant context.

You wonder why there’s a disconnect?

As the longtime Olympic bid strategist Terrence Burns outlined in a post Wednesday to his blog:

“Not enough people in Hamburg were sufficiently inspired by the Olympic brand.”

He continued:

“To me, the Olympic brand is and has always been about hope. The stated vision of the Olympic movement is ‘building a better world through sport.’ I’ll buy that. But what is the emotional payoff? What is the IOC’s singularly unique promise that no other brand can deliver?

“Again, I think it is hope. Hope inspires human beings to dream with no limitations.

“Hope is the emotional output of the Olympic brand. The Games, and more importantly the athletes, give us hope that something better resides deep inside of us and, if only for 17 days every four years, we are capable of undeniable grace. Nothing other than perhaps theology offers humankind a similar promise through the demonstration of human achievement.

“I am under no illusion that the IOC will suddenly revisit its core values in favor of the word ‘hope.’ What I am suggesting is that by ignoring the concept of hope, we are missing something powerful that is needed right now.”

To be clear, the IOC also cannot and should not adopt the position that it is above the discussion of the funds needed to stage a 21st-century Olympics.

It can and should do a better job of explaining the basic difference between an operating budget on the one hand and, on the other, whatever costs are associated with construction or infrastructure. The latter traditionally is the source of significant cost overrun.

That explanation is simply not that difficult.

According to figures made public Wednesday, the Tokyo 2020 plan is now credited with $2.9 billion in venue-related cost savings, purportedly due to Agenda 2020. It's worth asking: why were the members were so gung-ho for Tokyo in the first instance when, by contrast, rival Madrid’s entire capital budget for 2020 totaled $1.9 billion?

The Rio 2016 budget is now under intense pressure, organizers looking to cut some $530 million from the operating budget of roughly $1.9 billion, about 30 percent. Brazil is confronting a slew of challenges: financial (the country is in its worst recession in 80 years), political (president Dilma Rousseff is facing impeachment proceedings) and more (a kickback scandal centered on the energy giant Petrobas).

Bach said Thursday, referring to Rio 2016, "We are sure history will talk ... like history talks about Barcelona '92 in this respect," one of the greatest of Summer Games. At the same time, he said about Rio, "We know the situation there is not easy."

To paraphrase David Byrne and the Talking Heads: how did we get here?

This question is hardly unreasonable.

Nor -- let's be clear -- is any financially related inquiry in and around the Games.

The problem, big picture, is that the money discussion has all but hijacked any other discussion — in particular, the good the movement can and does do and the benefits that can come with staging an edition of the Olympics.

When Boston went out earlier this year, it was all because, purportedly, the mayor didn’t want to sign the host city contract, citing the worry of cost overruns. This after a vocal “no” campaign from locals worried about, again, the risk and reward of the “value proposition” that might or might not have been a Boston 2024 Games.

Los Angeles has since replaced Boston as the U.S. Olympic Committee’s candidate; in Southern California, the locals remember the glow of the 1984 Games, and polling indicates huge support for 2024.

For emphasis: this is by no means a USOC, or an American, problem.

It’s way bigger than that. 

After Boston went out, the American television show NewsHour on PBS, the public television channel, hosted a debate between vocal Games critic Andrew Zimbalist and George Hirthler. Zimbalist is a Smith College professor. Hirthler is a longtime Olympic bid strategist, an unapologetic idealist for the movement and the author of a forthcoming novel on the life and times of the French Baron Pierre de Coubertin, widely acknowledged as the founder of the modern movement.

Zimbalist, left, and Hirthler, right, on PBS NewsHour // screenshot

Hirthler:

“There’s a better story, and it’s the story of the Olympic movement and its value to our world. You never hear about it in the economic financial risk stories of the opponents of the Games.

“Right now the Olympic movement is at work in 200 countries around the world, 365 days a year instilling the values of excellence, friendship and respect — respect for opponents, other cultures, differences — in young children, millions of young children around the world. In our world, we need a positive force like that at work around the world.

“They invest — the Olympic movement invests $1-billion every year in the development of sport around the world. That money flows directly from the sponsorships and broadcast rights that are sold for the cities that are hosting the games. So the IOC draws money from these host cities in order to develop sport globally. I’d like to know what the value of the development of sport, giving kids a chance to choose sport everywhere — what’s the value of that economic development?”

Zimbalist, in response:

“Look, the Olympic movement is a good thing. Olympic values is a good thing. Nobody is contesting that.

“The issue that we were talking about is whether it makes economic sense for cities to host the Olympic Games, whether it pays off for them to do that.”

How hard would it be for the IOC to gin up a road show featuring the president, Games executive director Christophe Dubi, some IOC members (to show doubters that, indeed, they can be supremely normal) and, most important, key athletes?

Who wouldn’t want to be listened to and feel inspired by the likes of — just riffing here — Usain Bolt, Michael Phelps, whoever in whatever country?

Is there anyone who doesn’t like a Bud Greenspan movie? Bring the popcorn and the tissues.

In an email exchange this week, Hirthler said, “You can't win the economic argument because the opposition isn't rational -- you have to make the argument about why our world needs the Olympic movement -- why the Games hold more hope and promise for humanity than any other international institution.

“And that has everything to do with the grass-roots work of the IOC and global sport, which is the foundation of Coubertin's vision of uniting all humanity in friendship and peace through sport.”

Hey, Boston 2024, it's not US(OC) -- it's you

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Hey, Boston 2024. It's not US(OC). It's you. You have rightly earned the execution that common sense and political reality says you deserve on Monday.

Boston 2024 organizing committee 1.0 budget, with $471 million somewhere up in the air // Boston 2024

It's this elemental. The International Olympic Committee is holding its annual get-together later this week, in Kuala Lumpur, Malaysia. At that meeting the IOC will select its 2022 Winter Games city, either Beijing or Almaty, Kazakhstan. The U.S. Olympic Committee simply cannot put itself in the position of going to a meeting at which the IOC is going to select an Olympic city without itself having a viable Olympic bid.

The USOC has given Boston 2024 time to prove itself. Too much time, to be blunt. But now time is up.

It's thus time to accept the inevitable and look ahead to what's next if the USOC has any hope for winning in 2024: Los Angeles.

In 1984, Los Angeles saved the Olympic movement. Now LA has to save the USOC.

And maybe win for 2024. Los Angeles is an Olympic city. It is America's Olympic city.

Recent events have pointed out the vivid contrast between Los Angeles and Boston.

Over the weekend, tens of thousands of fans went to the Los Angeles Memorial Coliseum for the opening ceremony of the Special Olympics World Games. The city of Los Angeles is spending $12 to $15 million in in-kind services in support of the World Games. A torch relay rolled through town before the ceremony.

Boston, meanwhile, has over the past six months proven to the world what most stereotypically consider its worst trait -- coming off as an insulated, angry group of navel-gazing NIMBYs who don't trust outsiders and don't think there is anything in the world that is better or can be improved about the place.

The Hub? Ha.

This Boston bid is so wretched that it has now emboldened Toronto -- which staged he Pan American Games this month -- to seriously consider a candidacy. Let's say Toronto ultimately jumps in. How is the USOC supposed to make the case for another city in the eastern time zone? Against a competitor that is hip, trendy and readily touts its status as the fourth-biggest city in North America? (Mexico City, New York, LA.)

On Friday, the Boston 2024 bid committee released the damning last details of Bid 1.0.

In December, the bid presented certain assertions to the USOC. In January, when Boston was selected, an amazing number of changes had been made. Later still, more changes.

Never even mind the trivial stuff, done for PR purposes, maybe, such as Patriots owner Robert Kraft originally said in December to be on board but mysteriously gone by January.

In the December file: a $471 million revenue gap in the committee's proposed operating budget. January: no mention of that gap or the fact that additional revenues would be needed.

$471 million? Not accounted for? What, it just vanished? No explanation?

December: opposition to the bid characterized as minimal. “Four local activists formed a group in opposition to our bid, and while we respect their differing views and their right to promote them, our polling data shows that they do not represent the majority of public opinion,” Boston 2024 wrote. “No elected official has publicly endorsed the group, they have not received significant financial backing and their efforts have been limited to social media.”

Reality: poll numbers have been -- from the start -- dismal, approvals now in the 30s or 40s. Opposition is a solid 50. The IOC won't go for those numbers. No way.

The televised debate last Thursday between USOC board member Dan Doctoroff and Boston 2024 bid leader Steve Pagliuca, on the one hand, and No Boston Olympics co-chair Chris Dempsey and Smith College economist Andrew Zimbalist, on the other -- it was always going to be a Hail Mary.

It ended up being most memorable for Zimbalist's observation that the bid committee's numbers reflected "drunken optimism." And of course the scene of Doctoroff, who is one of the smartest people anyone could ever meet, being portrayed -- predictably -- as the New York wise guy coming to tell the Boston people what they should do.

Back to December: no referendum. Now: referendum in November 2016.

This alone offers the USOC the easy way out. The IOC's Olympic Agenda 2020, president Thomas Bach's would-be reform plan,  considers the time before September 15, when applicants must be formalized, an "invitation" phase -- when bids are explored in a less-formal sense than before.

The IOC could rightly insist that any such referendum be held before "applicants" become "candidates," which would enable the IOC to kill off Boston early on in its IOC process, causing the USOC -- and the Olympic movement in the United States -- damage for years to come.

All the USOC has to do is hang its hat on Agenda 2020 -- that is, say Boston was an exploratory matter and switch to LA.

The details released Friday don't give the USOC any choice, really.

It would appear that Boston lied, cheated or misrepresented to win in the domestic phase against LA, San Francisco and Washington.

So which is it -- lying, cheating or misrepresenting?

Whichever --  the USOC can't be in the position of aligning itself with an effort where that is a central question.

Note that the Boston people didn't defend what was released in Bid 1.0. Instead, they said the focus now is on 2.0, released in late June. So telling.

If you are the USOC, one, how do you live with that? You hold yourself out to be the standard for the highest sorts of ethical conduct. Yet you would allow people to misrepresent, cheat or lie to you? You accept that -- you look not only foolish but incompetent.

Two, USOC board chair Larry Probst and chief executive Scott Blackmun have spent five years doing good work in the international arena. Should they now go abroad now and expect to be asked, which is it -- lying, cheating or misrepresenting -- and why in the world would you be sticking with this effort?

And there's more.

-- Boston 2024 fundraising? Millions of dollars, yes, but in the low single digits when the number that would be needed is roughly $75 million. Boston 2024 says, in essence, trust us. Query: why? On what basis has Boston 2024 earned public or corporate trust?

-- Mayor Marty Walsh's dithering on the host city contract.

-- Governor Charlie Baker? He has more information at this stage of the bid process than any elected official in history. (Not an overstatement.) And, still, he purportedly can't make up his mind.

These make up the financial and political currents that, finally, would reasonably compel the USOC to action.

You can't run a winning Olympic bid without strong -- indeed, unwavering -- political support.

The USOC, according to an Associated Press report, pushed Baker for support last Friday. (Did the USOC deny the report? Hardly.)

He responded by saying he's still waiting for a consulting report, due out in August.

The governor is due to call in Monday to the USOC's teleconference on 2024. He is on record as saying he's going to tell the USOC board the very same thing he said Friday: he's waiting for that report.

You can understand why, with the poll numbers in the tank, the governor might want to keep his distance.

Compare to Los Angeles:

Poll numbers in the high 70s. The mayor, Eric Garcetti, eager to bring the Games to town. The city council -- 15 members -- unanimously in support. Same for the five-person county board of supervisors: unanimously in support. Backing as well from all around Southern California, including the mayors of towns such as Santa Monica and Pasadena, where events would be held. The governor -- Jerry Brown, everyone -- on board, too, with a signed letter of support to the USOC. The leaders of the state legislature -- they're in support, too.

Indeed, Los Angeles provided to the USOC the signatures of the governor and state senate and Assembly leadership, what in California political circles is called the "Big Five." That letter got done in one day. What does that show? Not only that LA is America's Olympic city. But it's where Olympic stuff gets done.

This is all public. This is all on the record.

Behind the scenes, meanwhile, the IOC has made it clear what should be done. It knows, too, that change is hard and that a switch out of Boston might yield one rough week of bad PR for the USOC. But then that will be that, and the IOC will have what it wants -- a credible American candidate.

That's why, too, the time is now for the switch to LA -- to recognize the inevitable, and move forward.

Time for a shot at winning a 2024 race that might yet be winnable.

 

#USOCGoHome: seriously, how bad can this get?

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Here is a group from the Rome 2024 campaign. They met Thursday at International Olympic Committee headquarters in Lausanne, Switzerland, with, among others, the IOC president, Thomas Bach. Afterward, it was all smiles.  

Just some of the Rome 2024 delegation with IOC president Thomas Bach //  Twitter

Now let’s search for a Boston 2024 group picture with Bach.

Oh, wait.

You mean there aren’t any? Not even one over the past six months?

Ladies and gentlemen, you know what they say: a picture is worth a thousand words.

To reiterate a point made often in this space, there is only one reason to play the Olympic bid game. It’s to win.

Boston 2024 is not a winner.

The Pan American Games are going on right now in Toronto. Guess who was there just a few days ago? Bach. It’s not far from Toronto to Boston, if you had the inclination to, say, talk up the advantages of Agenda 2020, the IOC’s would-be reform plan.

In bid offices overseas, they have to be gleeful at how bad this Boston 2024 effort is. Because what should be a time for an American bid to shine is, instead, day after day, week after week, a succession of headlines that figuratively scream, how bad can this get?

Indeed, if you’re Toronto, aren’t you thinking a good Pan Ams might just jumpstart your way into the 2024 race? The way it did for Rio de Janeiro in 2007 en route to IOC victory in 2009 for 2016?

The Canadian Olympic Committee even shrewdly put on a gala event in Montreal — where Bach won his gold medal in fencing in 1976. He was the special invited guest, and grew emotional in his reminiscing.

Just what the USOC needs — another contender in the eastern time zone.

In Paris this week, a huge crowd gathered on the Champ de Mars to celebrate Bastille Day and the launch of Paris 2024. The president of France was there. The mayor of Paris. Bid leaders. More than 100 athletes. The Eiffel Tower was lit up.

The Eiffel Tower lit for Paris 2024 and Bastille Day // Paris 2024

In Boston on Thursday, the two top USOC officials met with Mayor Marty Walsh — again, zero photo op — and afterward put out a well-intentioned news release.

But even that release made plain why Boston 2024 is a bad slog.

"We’re pleased to have the support of the Mayor and look forward to working with Steve Pagliuca and the entire team at Boston 2024 to make this bid a success,” USOC chief executive Scott Blackmun was quoted as saying.

Fascinating. Where was the governor, Charlie Baker?

Amazing that Blackmun, along with USOC board chair Larry Probst, could fly all the way to Boston, and take a meeting with the mayor, but the governor was available only by phone.

What the governor is doing right now is waiting for a report from consultants. They’re supposed to assess whether the Boston 2024 plan, dubbed Bid 2.0 in a release made public June 29, is financially feasible.

This is hardball realpolitik.

If this report comes back — next month, probably — and says Bid 2.0 would be a hard sell financially, the governor has the out he needs.

Without key political support, any Olympic bid is a dead-bang loser.

But that’s exactly where Boston 2024 is already.

Compare: in Lausanne Thursday, the Rome delegation was led by the mayor and included a senior representative from the prime minister’s office. That’s important generally but more so now for Rome because the former prime minister was the one who, in February 2012, pulled the plug on Rome’s 2020 effort.

Baker, as demonstrated again Thursday, has shown distance in his approach to Boston 2024.

When Bid 2.0 was released, meanwhile, Walsh — and it’s a bid city mayor who has to sign a host city contract — was nowhere near the scene.

Check Walsh’s Twitter account. There’s he’s a rah-rah cheerleader of sorts, posting regularly — in the last couple weeks, for instance, sending congrats to the U.S. women’s World Cup soccer champs, even wishing the Dalai Lama happy birthday. The last time he posted something about the bid? That appears to be a little over five weeks ago, when he declared, “I will not use public money to build Olympic venues.”

You wonder why Walsh would keep his remove, at least in public, from Boston 2024?

Let us count the ways:

— Post-Bid 2.0 poll numbers in favor of the project range from 37 percent to 42. Worse, 50 percent opposed. That 42 percent is the current WBUR poll; for anyone inclined to say it’s an improvement over last month’s 39 percent reading, that very slight increase falls within the margin of error.

— A stadium design that is estimated at $1.376 billion. For something due to be torn down. This at a time when cost estimates for the Tokyo 2020 stadium have spiraled north of $2 billion, up some $700 million from the original estimate. Who seriously believes that $1.376 billion would be the final number?

— Agenda 2020 is big on the use of existing and temporary venues. Nowhere does Agenda 2020 promote the idea of a temporary $1.376 billion facility. That runs counter not only to policy but common sense.

— Bid 2.0 features no plan yet for an aquatics center or velodrome and a media center priced out at a laughably low $51 million. How can taxpayers be expected to know whether there might be cost overruns when there are no costs to begin with?

— And, as longtime Olympic reporter John Powers points out in the Boston Globe, “What began as an intimate and walkable scheme — the non-LA alternative — now involves half a dozen counties and five of the state’s six largest cities.”

Too, the Globe reports, there’s suddenly going to be a public debate on Boston 2024. On the one side, there’ll be bid chairman Pagliuca and Dan Doctoroff, a former deputy New York mayor and New York 2012 bid leader who is now on the USOC board of directors. On the other, Chris Dempsey, a co-chair of the opposition group No Boston Olympics, and Smith College economist Andrew Zimbalist.

Pagliuca is a basketball guy. But this debate next Thursday is less two-on-two than the feel of something more evocative of football: it’s the Boston 2024 version of a political Hail Mary.

Like, just to be obvious, especially when there are locals who are affiliated with the USOC board of directors: why invite the New York guy to woo the gentle folk of Boston? Should he wear a Yankees cap for full effect?

In Boston, what was the top trending hashtag Thursday? “#USOCGoHome”

Also Thursday, as the Globe reported, a group opposed to public funding for an Olympics filed papers with the state attorney general, aiming to put a question on the November 2016 ballot that would largely prohibit the state from spending money to support the Games.

The USOC has a Sept. 15 deadline by which it must decide what to do.

Upcoming next is the IOC session in Kuala Lumpur, at the end of the month. There you can bet senior USOC officials will hear the same thing they heard in Toronto — you’re making this unbelievably hard and you need to do something to change it.

The answer is so blindingly obvious.

Again, the idea is to win, and to do so within the constraints of Agenda 2020. It’s not to engage in 20- or 30-year urban planning; that’s the lesson from Sochi 2014, and the $51 billion figure associated with those Olympics. Indeed, the unhappy fallout from that $51 billion clearly animates Agenda 2020’s call for restraint.

In Los Angeles, the stadium is a real thing.

Not only that, it was announced this week that USC, which now controls the LA Memorial Coliseum, reportedly has chosen Fox Sports to sell naming rights to the venue.

USC is committed to renovating the facility. Renovations figure to be in the $600 million range. Naming rights figure to bring in huge dollars; the Coliseum, site of the 1932 and 1984 Games, among other spectacles, has never had a naming rights partner.

At the same time, the NFL appears closer than ever to being back in LA. Hello, Coliseum rent.

USC is acting boldly.

The USOC could, too — and here’s how.

The newest initiative on the Olympic scene is what are called the "ANOC World Beach Games." They are now being pushed, and hard, by one of the most influential people in the Olympic scene, Kuwaiti Sheikh Ahmad al-Fahad al-Sabah.

The sheikh is the president of the Assn. of National Olympic Committees and, as well, the Olympic Council of Asia.

The first edition of the Beach Games? Perhaps as soon as the summer of 2017.

The 2024 vote? August 2017.

What’s going to be the hot ticket at the Rio 2016 Olympics? Beach volleyball.

Worldwide, everyone knows the home of beach culture: Southern California.

Would it really be that difficult to stage a Beach Games — and win incredible goodwill — in, say, Venice, California?

Venice is hip, urban, has a famous stretch of beach and, not incidentally, is now the home of Snapchat, the way young people increasingly talk to each other. The Beach Games assuredly is aimed at the demographic the Olympic movement has had such difficulty reaching, teens and young 20s.

Imagine.

Also imagine: the IOC is said to be very supportive of this ANOC proposal. At the same time, IOC rules prohibit members from visiting bid cities. But, you know, what about seeking a waiver for those interested in seeing the Beach Games?

If that notion would work the IOC ethics people into a frenzy, there’s always San Diego. It got cut from the USOC 2024 list but is known since to have expressed interest in the Beach Games. San Diego is not Los Angeles; just ask anyone in San Diego. But say what? San Diego is only a two-hour drive away?

This, of course, underscores the fallacy of the no-visit rule. But that’s a topic for another day.

Right now, the days are counting down to Sept. 15. Kill the Boston bid. It's time for the USOC to move with boldness, creativity and resourcefulness. The United States deserves at least a winning chance at pictures with the president of the IOC that are all smiles.