MUMBAI – International Olympic Committee president Thomas Bach’s manta, change or be changed, is apt.
The challenge facing the IOC, the Olympic Games, indeed the wider Olympic movement, is both fundamental and existential. All of it is a 19th-century construct. Owing to broadcast television, U.S.-driven corporate sponsorship and, to some extent, Cold War rivalries, it found its footing in the 20th century. Now it is struggling to find a way in our 21st century.
Television ratings are down. The sponsor program needs a far-reaching re-do. Change is not an option. It’s a must. It’s why, as part of his speech Saturday night here opening the IOC’s 141st session, Bach for the first time made extensive reference to the possibilities of artificial intelligence and, too, announced the IOC would study the creation of an “Olympic Esports Games.”
Change is one thing. But the IOC is furiously slapping at different currents, trying to find direction, not least about its own rules and about whether Bach or someone else ought to be in charge come 2025, when Bach, in theory, is due to step down.