Speaking up about what is so obviously right

EUGENE — The women’s 100 hurdles here Friday at the 2016 U.S. Olympic Track Trials proved one of those rare sports events that truly lived up to expectations. It was the race of the meet: Brianna Rollins winning in 12.34 seconds, the second-fastest Trials final ever.

The second- through seventh-place finishers made for the fastest finishes for place in Trials history. Kristi Castlin took second, in 12.5, Nia Ali — just 14 months after giving birth to a son, Titus — 12.55.

The immediate aftermath made the race all the more memorable. Castlin, given a moment on NBC, said this:

"I really just want to dedicate this race to every single family, every person who has to go on after losing someone they love to gun violence," adding,  "It really was heavy on my heart, so I really wanted to dedicate that to everyone in the world who's had to deal with that.”

Many will say that sports are, or ought to be, separate from politics. Indeed, it’s tempting here in snug little college-town Eugene -- and, more, within the track and field bubble that is historic Hayward Field, with a stadium-record 22,847 jammed in on Saturday -- to deem events in Louisiana, Minnesota and Texas far away.

This ignores reality.

As the International Olympic Committee president Thomas Bach put it in a speech in South Korea in 2014, “In the past, some have said that sport has nothing to do with politics, or they have said that sport has nothing to do with money or business. And this is just an attitude which is wrong and which we can not afford anymore.

“We are living in the middle of society and that means we have to partner up with the politicians who run this world.”

He also observed, in a speech at the United Nations in November 2013, that it “must always be clear in the relationship between sport and politics that the role of sport is always to build bridges,” adding, “It is never to build walls.”

To that end, sports stars can have a powerful impact in advancing precisely the sort of dialogue we — all of us — need as we head further into the heat of a summer that, with two potentially volatile political conventions coming up, increasingly seems to evoke the discord and discontent of 1968.

Across the United States, Saturday saw protests tied to police shootings of black men: in Baton Rouge, San Francisco, Chicago, West Palm Beach, Fort Lauderdale, Pittsburgh, Philadelphia and Newport, Rhode Island.

The flag at the southern end of Hayward Field has been flying this second half of these Trials at half-mast — in unspoken testimony to our country’s unhealed wounds connected to race and policing.

If anyone needs a living reminder of how far we have come and how far we have yet to go — John Carlos, whose black-gloved left fist along with Tommie Smith’s right made history at the Mexico City Olympics in 1968, has been here in Eugene this week, a powerful reminder of how we can all do better.

If Friday's women's 100 hurdles was spectacular, so too was the bang-bang-bang sequence that closed Saturday's run: the men's 5000, won by 41-year-old Bernard Lagat; the men's 200, won by Justin Gatlin, who earlier in the meet had taken the 100, with 400 winner LaShawn Merritt running second; and the men's 110 hurdles, won by University of Oregon star Devon Allen.

Punctuating that brilliance: an appeal from Gatlin, over the Hayward loudspeakers that we all do better by each other.

"There is a lot that has been going on in America the last couple days," he said a few moments later, in the press tent. "It's sad that it happens around the 4th of July, when we should all be proud to be Americans.

"I just told everyone in the stadium, I said, I challenged them: 'Love someone. Leave the stadium, because there's so much love in this stadium the last couple days. Take that love with you. Just give it to somebody you have never loved before.' Go up to them and say, 'Hey, I love you for being an American.'

"We need that as Americans. When we are overseas, sometimes you don't see an American flag. Maybe sometimes you see one American flag. Those people holding up American flags are so proud to be Americans. And I want everybody to understand that when we go down to Rio, we are representing the United States of America. We want to represent with pride. It's just so sad to see everything that is happening right now. I just want everybody to be happy."

Gun violence has been a scourge on the American landscape for far too long.

In Kristi Castlin's case, the issue is deeply personal.

Her father, Rodney Castlin, was shot to death on December 7, 2000. He was the night manager of a motel in Kennesaw, Georgia, killed in a robbery that produced $304. He was just 36.

Just weeks ago, James Lorenzo Randolph, now 34, was convicted of multiple felonies in connection with the shooting, including murder, and sentenced to three consecutive life terms plus 35 years. He was connected to the case in 2012 by a fingerprint finally run through the FBI's national database.

Kristi Castlin turned 28 on Thursday. She was just 12 when her father was murdered.

"I definitely know first-hand now it feels, not just to be a child but to lose someone you love to gun violence," she said in an interview, adding, "Things that money buys, all the material things -- when you lose someone that you love,  it’s really hard. It’s just sad whether black, white or indifferent, people treating lives like they are disposable."

We need more of this.

More stories about the real-life impact of gun violence.

More real people -- and that includes athletes -- to speak up about what's so obviously right.

We need initiatives like the one the NBA launched last December — with stars such as Stephen Curry, Carmelo Anthony, Chris Paul and Joakim Noah lending their voices to a pubic-service announcement in support of Everytown for Gun Safety. It ends with Curry, the Golden State Warriors star, saying, “We can end gun violence.”

In the same vein, LeBron James, the Cleveland Cavaliers star, has been outspoken on the matter. He took to Twitter Thursday with this:

https://twitter.com/KingJames/status/751288463375233025

Serena Williams, the tennis star, won the Wimbledon women’s singles title on Saturday, a record-tying 22nd Grand Slam; later Saturday, Serena and sister Venus Williams won the Wimbledon women’s doubles championship, a 14th Grand Slam doubles title together.

Here was Serena Williams a few months ago in Wired magazine:

"So to those of you involved in equality movements like Black Lives Matter, I say this: Keep it up. Don’t let those trolls stop you. We’ve been through so much for so many centuries, and we shall overcome this too (see “Get Up, Stand Up”). To other people, I say: When someone’s harassing someone else, speak up! J.K. Rowling spoke up for me this summer, and it was an amazing feeling — I thought, 'Well, I can speak up, too.' ”

To be clear: it’s not that every athlete, whether on the Olympic team or not, has a responsibility to speak up.

No one is saying that is an imperative.

But it’s also the case that the U.S. track team, along with the U.S. basketball teams, makes for the picture of the diverse and multicultural America that we genuinely are in these early years of the 21st century.

With that comes opportunity.

"We have a voice," Gatlin also said. "We should be able to use that voice with love and caring."

And unlike the basketball teams — in particular, the NBA stars — track and field athletes are way more often built like most of us, meaning the intimidation factor for the average fan is way lower. Also, the track stars tend to be remarkably accessible.

Before Saturday’s action at Hayward, the distance standout Mary Cain was walking down Agate Street, stopping — just like everyone else — at the long light at Franklin Boulevard.

A few minutes later, Matthew Centrowitz — it would be shocking if he isn’t top-three in Sunday’s men’s 1500 final — went jogging by on Franklin, out for an off-day slow run.

DeeDee Trotter, the three-time Olympian at 400 meters, bronze medalist in 2012 and two-time gold winner in the relays (2004, 2012), saw her 2016 bid get as far as the semifinals.

On Saturday, she posted to Twitter:

https://twitter.com/DTrott400m/status/751858033832046592

Similarly, Hazel Clark, three times an Olympian at 800 meters, said on Twitter:

https://twitter.com/hazelclarktv/status/751887521513177089

Michael Tinsley, London 2012 silver medalist in the men's 400-meter hurdles, said Friday after posting the top qualifying time, 49.15, in the event semifinals,  “I want to start off saying that black lives matter. My condolences to the people who lost their lives to cops and condolences go out to the cops that were killed in Dallas.”

Jason Richardson, London 2012 silver medalist in the 110-meter hurdles, gold medalist in the event at the 2011 world championships, took to Twitter earlier this week to tell a story about how, when he was 17, he was stopped by police and given a traffic ticket.

Richardson posted: “Only after closing the truck did I realize the officer was standing at his door, hand on gun …” And: DON’T tell me what to wear, how to speak, or what to do until something like this happens to you.”

And this:

https://twitter.com/JaiRich/status/750930222111797249

The next day, Thursday, he posted a follow-up:

https://twitter.com/JaiRich/status/751081933535227904

Like Trotter, Sanya Richards-Ross, the London 2012 400 gold medalist (five medals in all over three Games, four gold), saw her competitive career come here to an end. Battling injury, she started but could not finish the first round in the 400.

She has already made the smooth transition to broadcasting. On Instagram this week, she posted this:

More violence will not bring the resolution we need....The pain and hurt in our community is real, we are all affected by each other's actions. It's time that we love each other better, have greater empathy and compassion. I've never felt this kind of helplessness.... Condolences and prayers for the families that lost love ones tonight. We are better than this!!!! #LordHelpUs 💔🙏🏾

A photo posted by Sanya Richards-Ross (@sanyarichiross) on Jul 7, 2016 at 11:27pm PDT

The flag fluttered softly in the breeze Saturday at Hayward.

Before the Olympic Games in Rio comes the Republican convention, the week of July 18 in Cleveland, and the Democratic convention, the week of July 25 in Philadelphia.

We all — athletes and the rest of us — have the chance to speak up.

Just as Robert F. Kennedy did on April 4, 1968, in Indianapolis, upon learning of the death of Martin Luther King Jr. Here is what the senator said, just two months before he himself would be killed by gun violence:

“Martin Luther King dedicated his life to love, and to justice between fellow human beings. He died in the cause of that effort. In this difficult day, this difficult time for the United States, it’s perhaps well to ask what kind of a nation we are, and what direction we want to move in.

“For those of you who are black — considering the evidence evidently is that there were white people who were responsible — you can be filled with bitterness, and with hatred, and a desire for revenge.

“We can move in that direction as a country and greater polarization, black people amongst blacks, and white amongst whites, filled with hatred toward one another.

“Or we can make an effort, as Martin Luther King did, to understand, and to comprehend, and replace that violence, that stain of bloodshed that has spread across our land, with an effort to understand, [with] compassion and love. He died in the cause of that effort.

“What we need in the United States is not division; what we need in the United States is not hatred; what we need in the United States is not violence and lawlessness, but is love, and wisdom, and compassion toward one another, and a feeling of justice toward those who still suffer within our country, whether they be white or whether they be black.

“So I shall ask you tonight to return home, to say a prayer for the family of Martin Luther King, that’s true, but more importantly, to say a prayer for our own country, which all of us love — a prayer for understanding and that compassion of which I spoke.

“We can do well in this country. We will have difficult times. We’ve had difficult times in the past but we — and we will have difficult times in the future. It is not the end of violence; it is not the end of lawlessness; and it’s not the end of disorder; it’s perhaps well to ask what kind of nation we are.

“But the vast majority of white people and the vast majority of black people in this country want to live together, want to improve the quality of our life and want justice for all human beings that abide in our land.

“Dedicate ourselves to what the Greeks wrote so many years ago: to tame the savageness of man and make gentle the life of this world," a reference indeed to the Olympic ideal.

“Let us dedicate ourselves to that," Senator Kennedy said in conclusion, "and say a prayer for our country and our people.”

Eugene, beyond the 2014 world juniors?

EUGENE, Oregon — First and foremost, Eugene is not TrackTown USA. That is an excellent bit of marketing. But everything is relative. This is a college town, and as track's worldwide governing body, the IAAF, comes to the United States for the first time in more than 20 years for a championship of any sort, it must be said, like it or not, this is most appropriately CollegeFootballTown USA. Anybody who tells you anything else simply picked a bad week to stop sniffing whatever might be in the air by the 7-Eleven at the corner of Franklin and Patterson.

Just a couple blocks away from that 7-Eleven, Hayward Field, site of the IAAF world juniors, which get underway Tuesday, is — to use the preferred term — venerable, the fans said to be knowledgeable.

Even so, the local football palace, Autzen Stadium, where the IAAF held a party Monday night, is insane on a college football Saturday. Let us recap the past few seasons: 2010 Rose Bowl, 2011 BCS championship game, 2012 Rose Bowl victors, 2013 Fiesta Bowl winners.

It’s Nike money that helped bring the 2014 world juniors here. That’s fine. You want to see what Nike money can really do?

Check out the Hatfield-Dowlin complex, the 145,000-square foot, six-story black steel and glass football "performance facility" that opened here last year. Where to begin? The special wood floors in the weight room, the individually ventilated lockers to eliminate odors, the infection-free surfaces, the barber shop, specially designated workspaces for pro scouts as well as the dogs of the press, foosball tables in the players’ lounge that were made in Barcelona, the same sound engineering in the lobby that is used at the Rock and Roll Hall of Fame in Cleveland and on and on and on.

Even the Eugene Register-Guard, the local newspaper, knows what’s what. Monday’s edition displayed a feature on sprinter Kaylin Whitney while helpfully offering a sidebar on 10 Americans to watch at the world juniors.

Even so, on that Register-Guard website's sport section's drop-down menu, you can readily see that track -- and kudos to the paper for even mentioning track -- is sixth on its priority list. After "local," which figures, what dominates? "Oregon Ducks football." Under blogs, what's first? "Oregon football."

Here is the dilemma:

There is no TrackTown USA.

Not New York, not Los Angeles, Chicago, San Francisco, Houston, Dallas, Denver, Phoenix, Atlanta, Pittsburgh, Kansas City, St. Louis, Minneapolis, Seattle, Miami, Cleveland, Cincinnati, Boston, Washington, nowhere. Not Las Vegas. Not nothing.

If there were a TrackTown, there would have been a world championships here in the United States, the big deal itself, already.

The last major IAAF event in the United States took place in 1992, the cross-country championships in Boston. The world indoors were in 1987, in Indianapolis. The IAAF World Race Walking Cup was held in the United States twice, in New York in 1987 and San Jose in 1991.

Lamine Diack, who has been president of the IAAF for nearly 15 years, has said many, many times that he wished there could be a way to get it done in the States.

But how? What venue? Hayward seats 20,000-ish, max; that is not major league. How many hotel rooms are there in Eugene? Answer: not anywhere near enough. And have you tried to get to Eugene? It’s a long way from anywhere — 20-hours plus from Europe, as those on the IAAF’s ruling Council learned while slogging Sunday through jet lag and their meetings at the Valley River Inn.

Vin Lananna, who deserves a lot of credit for getting the world indoors to Portland in 2016 and is trying diligently to bring the world championships to Eugene in 2019, now calls Hayward Field the “Carnegie Hall of track and field.” He likens it to Augusta National and Wimbledon, trying to play it up as a destination, a place where, as he said at Monday’s news conference, “special things happen,” like Ashton Eaton’s 2012 world record in the decathlon.

Again, excellent branding.

Eugene as a "destination" is an intriguing concept. There's now a Five Guys burger place here. That's a positive. Also, the Starbucks by the P.F. Chang's at the Oakway complex now features that new Clover brewing system, and you don't find that everywhere. So -- whoo! If for some reason you don't like that Starbucks, there's literally another Starbucks across the street. Which is, you know, nice. Eugene!

Make no mistake: these world juniors are surely an event unto themselves, but they are here to serve as the trial run for those 2019 worlds. Eugene is bidding against Doha and Barcelona. The IAAF will choose the winner later this year.

Diack said at Monday’s news conference that the world juniors mark “an important moment for the future of track and field” in the United States.

Asked later how important a successful world juniors would be for the Eugene 2019 bid, he answered, “Let us see the six days,” a reference to how long the meet goes.

“That’s a lot of pressure, President Diack,” Lananna said with a laugh.

Again, give Lananna credit. Consider the sequencing: Beijing 2015. London 2017. 2019 -- another great world capital for the IAAF like ... Eugene?!

Perhaps, though, Eugene does win for 2019.

Nike money can do a lot of things — even perhaps cozy up in places alongside adidas money, with which the IAAF has long been familiar. Now that Nike and USA Track & Field are in business together until 2040, who knows how the world might change? Wouldn’t Phil Knight want to see the championships in the United States before time claims its inevitable reward? Perhaps there are other factors and strategies at work, political or otherwise, that will ultimately see Eugene emerge the victor.

Then again, if it’s just the ability to use money to get projects done — hello, Doha? The Qatari capital finished runner-up to London for the 2017 worlds. It’s probable 2019 would be a far-better time for Doha than 2021, which would be the year before the soccer World Cup and thus likely too frenetic. And Doha is now seriously in the business of staging world championships for any number of federations; the world short-course swim championships will be there this December, for instance.

A group representing Doha perched over the weekend in the lobby of the Valley River Inn, as the Council was meeting.

Look, it’s bid season, and that is all well and good.

It’s a good idea, meanwhile, to consider timing and context when examining what people say. Here, then, are two 2011 quotes from the senior vice president of the IAAF, Bob Hersh, who happens to be an American, when there was no U.S. bid underway, and none was envisioned, and perhaps this speaks to the idea of TrackTown USA, or any such thing.

Citing stadiums in Austin, Texas; Columbus, Ohio; and Seattle, Hersh said, “You look at large stadiums in cities that are big enough to host it,” meaning a world championships, "and they’ve removed the tracks.”

In that same story, he said, referring to the United States, “We just don’t have the wherewithal, starting with the fact that there is no stadium that could accommodate it.”

This, too, from Lananna, asked Monday to describe how Eugene got the world juniors: “It has long been a dream to host one of these world championships. We looked at what made the most sense on a college campus.”

Which this event does.

Beyond that?

Relay this, out-of-the-box thinkers

NASSAU, Bahamas — The first race has not even been run. Action gets underway Saturday at jam-packed Thomas A. Robinson Stadium. But, already, barring a security breach or unforeseen disaster, this inaugural edition of the IAAF World Relays can already be proclaimed a fantastic success.

Track and field needs innovation, creativity and out-of-the-box thinking. These relays are that, and more.

As Wallace Spearmon, the U.S. 200-meter specialist, said at a news conference here Friday, “As an athlete, I just want to say thank you because this is the first time this has been done,” adding a moment later, “The sky is the limit for this event.”

The IAAF can often, and fairly, be accused of being cautious in its nod to tradition.

But let’s give credit where it is due.

It is light years ahead of almost every other international sports federation in the Olympic movement in its understanding and its use of the digital space to promote its sport. The IAAF website is way better — broader, deeper, loaded with stats, more accessible — than anyone else’s. The IAAF’s phone app is superb. There’s now a Diamond League phone app that gives results — provided by Omega Timing — in real-time.

The overwhelming problem with track and field is the presentation of the sport itself. That is, on the field of play.

To make a long story short — a meet now is the same as a meet way back when.

Like, way, way, way back when.

For the track freak, it’s like renewing a long-running love affair.

The overwhelming problem, again, as time and experience have proven, is that there aren’t enough track freaks. To the average consumer, meets are cluttered, confusing and far too long.

Thus the genius of these relays.

Two nights. Easy schedule — 4x100, 4x200, 4x400, 4x800 and 4x1500.

Your mother can understand that, people. Even your grandmother. And there are likely to be a lot of Bahamas grandmas at this meet.

The stadium is sold out. Both nights.

The IAAF has arranged for extensive live television coverage — in the United States, on Universal Sports.

More interestingly, it will for the first time in its history be live-streaming. In Europe, the stream is available here.

If you’re not in Europe, you can find the live-stream via the Eurovision Sports Live app. It’s available both for iOS and Android.

Beyond all that, the mood here is light, easy — genuinely anticipatory.

For one, the weather and scenery are as you’d expect.

For another, pretty much everyone expects two, maybe three, world records to go down — the men’s and women’s 1500s and the men’s 800.

Maybe — though it does seem like a stretch — the sprints as well. “If I’m running 19 [seconds] and having to do a start, imagine what i can do in a relay,” Jamaican star Yohan Blake said of the 200.

All in, there’s a total prize package of $1.4 million, put up by the national sports ministry. Any world record is worth $50,000.

Teams are here from more than 40 nations — with more than 500 athletes — including the U.S., Jamaica, Kenya and Russia.

The unique twist to the upbeat mood is one that took U.S. middle-distance runners Morgan Uceny and Leo Manzano to explain. At the Olympics or world championships, she said, yes, everyone comes as a team. At the same time, you’re still competing against your teammates. Here — it’s truly a team atmosphere.

The last time it felt like this, Manzano said, was college. He said, “I’m excited to be out there and lay it on the line.”

How long before this sort of relay event becomes a fixture on the FINA swim calendar?

How long, too, before the track people take a clue from the swim people, who themselves have an innovative event coming up, the Singapore Swim Stars, a series of match races in September among the series of events opening the new national stadium and aquatic center there.

It’s clear that the Olympic Games and traditional world championships are fixtures, and rightfully so, on the sports calendar — swim or track. But in between there’s room to experiment.

Track needs the energy and excitement of the relays; it already has proven, in places like Manchester, England, that street racing is the way to go. The way forward would seem obvious:

Why not a series of street races — say, five. Pick your venues: Fifth Avenue in New York. Michigan Avenue in Chicago. Bourbon Street in New Orleans. Outside LA Live. The whole thing would culminate on the Strip in Las Vegas, at night, under the lights, with the Bellagio fountain roaring.

Line the worlds great athletes up and let them run for 150 meters.

You don’t think people would watch? Isn’t that made for TV?

If he — or she — wins all five events, it’s worth a grand prize. The Michael Phelps experience with Speedo has taught that a $1 million bonus gets people talking.

Just thinking out of the box here. That’s what track and field needs.

Like these relays.

Now, nothing is perfect. These first Bahamas relays for sure won’t be.

For sure there are bound to be glitches.

Already, there’s a major one in the run-up: Usain Bolt isn’t here. In the same way that Phelps has made it clear he understands fully his responsibility to promote swimming, Bolt should be here promoting these relays.

This, though, isn’t so much on organizers as it is on Bolt, who is for all intents and purposes the global icon of track and field. Even if he’s not running, he should be here as an ambassador of the sport.

“It is the role of our top athletes to do this,” Lamine Diack, the IAAF president, said at Friday’s news conference. “But we also know that he is not there. But we have a full stadium — two days. we have a world championship. We have a lot of athletes who will be competing — very good athletes, who will be competing against each other.”

He quickly added a moment later, “I can’t focus on the one who is not there.”

Or the ones.

The U.S. team is hardly the A team. Missing for a variety of reasons: Justin Gatlin, Carmelita Jeter, Allyson Felix, Mary Cain, Nick Symmonds, Jenny Simpson, Matthew Centrowitz.

All of these absences, individually, can be explained. Nevertheless,  if you are the U.S. delegation and Eugene is bidding for the 2019 world championships, which the IAAF will award in November, Doha and Barcelona also in the running, and everyone who is anyone in track and field leadership circles is going to be here, wouldn’t you, you know, want to put on a red, white and blue smiley face?

It’s not as if the Bahamas is a long flight from the continental United States. Like 30 minutes from Miami.

Which brings us to another matter, way more significant, in fact, for Eugene’s hosting of the World Junior Championships this summer, for its 2019 track and field bid, even for a potential U.S. Summer Olympics bid in 2024, because this exemplifies the chronic refrain you hear from around the world about border, customs and transit difficulties involving the United States:

“I would like to inform you that concerning IAAF World Relay Bahamas 2014, we cannot be able to participate because of we [tried] to get the transit visa USA and other country,” Bililign Mekoya, general secretary of the Ethiopian track and field federation, said in a note emailed May 12 to agents and managers around the world.

At the end, all the Ethiopians could get, for reasons of timing, were visas through the United Kingdom — via historical connections — for one men’s 4x1500 team.

For U.S. sports leaders, indeed for all of world sport, this sort of visa and transit challenge must be addressed.

Of course we live in the real world. At the same time, the 9/11 attacks were more than 12 years ago and, as the International Olympic Committee president Thomas Bach has made clear, sports can prove a constructive tool for dialogue.

The way it is here in the Bahamas.

Keith Parker, the local organizing committee chairman, noted that there are all of 350,000 people in this island nation,. The relays are to be preceded by events featuring local, junior racers.

“We hope,” he said at the news conference, “this great event will influence them to strive for greatness. If you find any shortcomings, please let us know.

“We will do everything possible to correct them and make the event as good as it possibly can be and keep the standard up to other world championships,” he said, adding, “I wish you all welcome …”

USATF, Nike in apparent $500 million deal

USA Track & Field on Tuesday announced a groundbreaking 23-year deal with Nike apparently worth $500 million, an arrangement that holds the potential to transform the leading sport of the Olympic movement in untold ways in the United States for a generation. The Nike deal comes 13 days after USATF announced a seven-year partnership with Hershey, the chocolate maker. In February, 2013, USATF announced Neustar, the administrator of the .US top-level domain, as the three-year sponsor of its national road-racing championships.

Two more significant deals are expected to be announced next week.

“We are a more robust organization and, frankly, it is creating a lot of positive momentum for people who want to engage with us,” USATF chief executive Max Siegel said, adding of the Nike arrangement that while the Oregon company is “a significant part of our funding, it is one sponsor.”

Neither USATF nor Beaverton, Ore.-based Nike would disclose the financial details of the arrangement, which runs from 2017 through 2040. It is believed, however, to be at least double USATF’s current annual financial and in-kind support from Nike. Based on USATF financial documents and past media reports, that would put it in the $17-20 million dollar range annually.

“Nike was founded as a running company, and our passion for track and field is at the core of our DNA,” Mark Parker, the company’s chief executive and president, said in a statement, adding, “We have been a longstanding partner of USATF since 1991 and are extremely proud to extend our partnership and commitment to the sport.”

Half a billion dollars is the kind of money that might regularly fly around the NFL, NBA or Major League Baseball.

In Olympic sport in the United States, not so much — and particularly in track and field, bedeviled in recent years by virtually every manner of issue, challenge, problem, crisis, whatever imaginable, everything from rules imbroglios to political turf wars to governance matters to repeated doping scandals.

Despite it all, Team USA keeps racking up medals: 29 at the London 2012 Games, testament to the world’s best grass-roots, high school and college programs.

Because it's USATF, and it has such history, there is the easy temptation to wonder what's the catch in a deal of this magnitude.

For sure, the deal will likely result in more pressure for more track and field events in Oregon. On Tuesday, for instance, the IAAF, track and field’s international governing body announced that Eugene, along with Barcelona and Doha, Qatar, were candidates for the 2019 world championships; the IAAF will decide in November. The world championships, which date to 1983, have never been staged in the United States.

Will Nike be just “one sponsor”? It has provided USATF uniforms for the last six editions of the Summer Games. It is the driver behind the Oregon Project, the group founded more than a dozen years ago to promote distance running — where Alberto Salazar directs the likes of Mo Farah, Galen Rupp, Jordan Hasay, Shannon Rowbury and, now, Mary Cain.

Nike assuredly doesn’t do deals unless it has run the financial analysis and figures it makes sense, or more. Nike surely considered the present value of some $20 million annually, and the 2040 value of those dollars.

Then again, there’s this:  in a deal, it’s always good — for everyone — to find certainty.

What if this deal is indeed a game-changer for USATF and beyond, for the entire U.S. Olympic scene, prompting everyone to think big?

When he took over nearly two years ago as USATF’s chief executive, Siegel took a look at the federation’s financials. USATF had roughly $2.7 million in operating reserves. Now: $6 million. By year’s end: $20 million.

Siegel has simultaneously undertaken a campaign to use increasing amounts of interest income to pay for USATF operating expenses in Indianapolis.

With more money freed up, the theory is to use dollars for programming and athlete support.

“One of the things I wanted to make sure I was able to do was install a really solid financial foundation to give us plenty of runway to [develop] programming,” Siegel said.

USATF has long operated in a space where there is consistent, if not chronic, push-and-pull from an incredible array of interests — athletes, agents, organizers from the track as well as road racing, and more.

Half a billion dollars would seem to spell “leverage.”

Siegel would say only, “It definitely gives us the ability to set a very high standard, both in terms of accountability and expectation with our constituents. Every single program in the federation is going to benefit significantly in terms of the infusion of capital.

“We can engage with our leadership and set a new standard of leadership: ‘You are going to have to perform at a very high level.’ “

At the same time, as the pushback from the controversial disqualification of Gabriele Grunewald — and then reversal of that DQ — at the women’s 3,000-meters at the U.S. indoor nationals in February in Albuquerque underscored, USATF needs, now more than ever, to make sure its governance is up to a $500-million standard.

“What I have heard since I got involved with the sport is people talking about professionalizing, or raising the level of professionalism, in the sport,” Siegel said.

“I have read through all the levels of coverage, even the criticism of our sport, from Albuquerque. As CEO, I don’t disagree. For the last 20 years, I have been a talent and athlete advocate. We want to be a big brand and to make money. To do that, what these issues have done, have highlighted, is the need to sit down and make sure our governance lines up with the desired commercial outcome.”

The time is now, he emphasized for a wide-ranging governance review — “across-the-board.”

“We are looking at a pretty comprehensive governance review,” Siegel said, noting that while USATF has already announced a review of “field-of-play” decisions, “To be effective, you have to take a comprehensive look at all of it.” He observed that “special interests” tend “to be passionate,” and USATF “has done patchwork over the years.”

He said, “We need to take a look at governance change for the whole organization."

Portland wins 2016 world indoors

MONACO -- The U.S. team has long been No. 1 in the world in track and field. Hosting the world in track and field? Not so much. The U.S. has not played host to a major championship since 1992, in Boston. Before that, Indianapolis staged the world indoor championships, in 1987. Of course, Atlanta and Los Angeles put on the Summer Olympic Games. That was 1996. And 1984.

To say that this has been a recurring sore spot with track and field's governing body, the IAAF, would be putting it mildly. When, oh when, would the United States -- and, more particularly, USA Track & Field -- ever step up?

On Friday, Portland, Oregon, won the right to stage the 2016 world indoor championships, USATF president Stephanie Hightower asserting that under the direction of federation chief executive Max Siegel and in concert with TrackTown USA president Vin Lananna there is energy and synergy to "rebuild the brand of track and field in the United States."

The IAAF Council awarded Portland the 2016 event amid a spirited campaign that also saw it give Birmingham, England, the 2018 world indoors.

The UK is now lined up to stage the 2014 Commonwealth Games (in Glasgow), the 2016 world half-marathon championships (Cardiff, also awarded Friday), the 2017 world track and field outdoor championships (London, at the same stadium that staged the 2012 Games) and, now, the 2018 world indoors.

Talk about legacy from the 2012 Olympics.

The 2014 world indoors will be staged March 7-9 in Sopot, Poland.

Birmingham had staged the 2003 world indoors, IAAF president Lamine Diack at the time calling them the best-ever, and but for the fact of an American bid would probably have won going away for 2016.

"This is a sport that needs to nurture its roots in the United States," UK Athletics chief Ed Warner acknowledged Friday after all the political horse-trading was said and done.

The IAAF's "World Athletic Series," which includes its major championships, is sponsored by adidas; the current deal goes through 2019. It sometimes can seem as though everything sports-related in the state of Oregon is underwritten by Nike. How the two will mesh come 2016 remains uncertain.

Warner also said, "I feel as though Christmas has come early for British athletics."

For Portland and USA Track and Field, as well.

Teen middle-distance sensation Mary Cain announced here Friday that she would be forgoing college and turning pro, and would be based in, where else, Portland, with coach Alberto Salazar, and the Oregon Project, with stars such as Olympic medal-winners Mo Farah and Galen Rupp. Her plan, she said: "To throw myself into insanely fast races and have no pressure."

The Portland 2016 plan:

A three-day meet in March 2016, tentatively March 18-20, the week after the NCAA indoor championships, at the Oregon Convention Center, with seating, Lananna said, for "8,400-plus."

A new 200-meter track will be built and then, as a legacy of the event, repurposed for use -- somewhere. It will be the only indoor track in the track-crazy state of Oregon, Lananna noted.

TrackTown USA served as the organizers for the 2008 and 2012 U.S. Olympic Trials at venerable Hayward Field in Eugene, on the University of Oregon campus. It will also serve as the local organizing committee for next year's IAAF world junior championships, also in Eugene.

The 2016 U.S. Olympic Trials will be back in Eugene, based at Hayward.

All this begs the obvious:

It's fine, maybe even great, that TrackTown has lit a -- or, maybe more accurately, capitalized on the -- spark in Oregon. There's a lot of Nike money behind all this, in Oregon. At the same time, Oregon is a long way away from pretty much everywhere else. Anyone who has ever been to Eugene knows it is hard to get to. And almost no one who gets drafted by the Portland Trail Blazers ever goes, wow, that was my first choice.

When was the last time you ever heard any of your European, Asian or African friends say, gee, you know, I want to vacation in the United States and I think I'm going to go to -- Portland? San Francisco, absolutely. New York, definitely. Disneyland, for sure. Portland? Get real.

Look, there are a lot of reasons to like Portland. Excellent coffee. Fine wine. Lewis and Clark. But it is not a major market, and to argue otherwise strains credulity.

If, as Hightower asserted, track and field is truly to be re-branded in the entire United States, it needs to think about a strategy that gets people where it's at in New York, Los Angeles, Chicago, Houston, Dallas, the Bay Area, Boston, DC, Detroit, Seattle, Phoenix, Tampa, Minneapolis, Miami, Denver and on and on.

Asked about that, Siegel said "television properties" were in the works without offering more specifics. Lananna volunteered the example of the MLS Portland Timbers soccer team, saying that a few years ago it was nothing and now it draws "rabid" crowds in a "crazy environment," adding, "We hope to do the same … we feel very confident we will be able to do take those same steps forward."

Those would be giant steps, indeed, off a three-day track meet in an indoor convention center in Portland, which -- let's not forget -- will be staged amid the hoopla of NCAA basketball March Madness.

It's worth noting something else. Cain said Friday that when she was younger she was a swimmer and idolized Michael Phelps. Phelps, by putting himself back in the U.S. Anti-Doping Agency testing pool, has taken his first steps toward being back in the water in Rio in 2016. Don't kid yourself. This, in the sphere of Olympic marketing, is what USATF is likely up against in 2016, too.

Still, give USATF and TrackTown USA credit. This is its first step, a welcome step in bringing world-class international track and field back to the United States after more than two decades. It's Portland, sure, but you have to start someplace, and that someplace has to be where you know it's going to work.

Rainbow fingernails stir it up

There was a terrific track meet Thursday at Luzhniki Stadium at Moscow. But the central action came -- unsurprisingly -- courtesy of Russian pole vault diva Yelena Isinbayeva, underscoring the controversy over Russia's new anti-gay law. It all started when Swedish high jumper Emma Green Tregaro posted an Instagram picture of her fingernails painted "in the colors of the rainbow," with the hashtags #pride and #moscow2013. Also, Swedish sprinter Moa Hjelmer ran in the heats of the 200-meter heats with her nails painted in rainbow colors as well.

Isinbayeva, who got her gold medal Thursday after Tuesday's captivating pole-vault action, told reporters, in English, "If we allow to promote and do all this stuff on the street, we are very afraid about our nation because we consider ourselves like normal, standard people. We just live with boys with woman, woman with boys.

"Everything must be fine. It comes from history. We never had any problems, these problems in Russia, and we don't want to have any in the future."

Green Tregaro is one of the world's best jumpers, a consistent top-10 performer; she is due to return to the track Saturday for the high jump finals. Isinbayeva said even painted fingernails were out of place.

"It's unrespectful to our country. It's unrespectful to our citizens because we are Russians. Maybe we are different from European people and other people from different lands. We have our home and everyone has to respect (it). When we arrive to different countries, we try to follow their rules."

Isinbayeva's comments in defense of the Russian law, which prohibits the promotion of homosexuality to minors or holding gay pride rallies, need to be fully understood in context.

Who thinks that someone of her stature made such remarks without the full support beforehand of the leading authorities in Russia? After all, she is due to be the honorary mayor of the Sochi 2014 Winter Games athletes' village.

This, too: the demonstration by the Swedish athletes makes for an interesting test. There were no immediate reports of Green Tregaro being arrested. Nor, for that matter, Hjelmer.

Back to the track:

In the same way that Isinbayeva captivated fans Tuesday night with her victory in the pole vault, the men's high-jump thrilled fans Thursday, with Ukrainian Bohdan Bondarenko coming out on top in a duel with Qatar's Mutaz Essa Barshim, Canada's Derek Drouin and Russia's Ivan Ukhov.

For the first time since 1995, a 2.35-meter clearance in the high jump -- 7 feet, 8-1/2 inches -- would not even be good enough for a medal.

Bondarenko's winning jump: a championship-record 2.41 meters, or 7 feet, 10-3/4 inches.

Barshim and Drouin tied for bronze last year in London; here, Barshim took silver, Drouin, bronze. Ukhov, last year's gold medalist, settled for fourth. American Eric Kynard, the 2012 silver medalist, took fifth.

With a huge contingent of fans from Ukraine on hand, in their blue and yellow shirts, Bondarenko, seventh last year in London, made three tries at a new world record -- 2.46 meters, or 8 feet, 3/4 inch -- but no go. It was quite a spectacle; he wore one yellow shoe and one red.

In the men's 3,000-meter steeplechase, Kenya's Ezekiel Kemboi continued his dominance with an 8:06.01 victory.

If track and field were more of a mainstream sport, particularly in the United States, Kemboi would be a dream. As it is, in many precincts, he is a virtual unknown. Amazing, considering he has two Olympic golds and, now, three world championship golds.

For this race, Kemboi showed up with a Mohawk. He is a character and celebrated his win -- which he ensured with his typical kick into overdrive down the homestretch -- with, per usual, a dance, using the Kenyan flag as a makeshift skirt.

Under his singlet, it turned out, he was wearing a shirt that proclaimed he was wearing his victory -- he had a certain confidence, apparently -- to Kenyan president Uhuru Kenyatta and deputy William Ruto, "my heroes my kings I love Kenya."

Kenya's Conseslus Kipruto -- he's just 18 -- took silver, in  8:06.37, and France's Mahiedine Mekhissi-Benabbad bronze 8:07.86.

As a measure of their county's dominance in the event, check out the rank of Kenyans in top 10 in the order of finish: 1, 2, 4, 7.

Meanwhile, Evan Jager of the United States ran fifth in 8:08.62, the best finish for an American man since Mark Croghan in 1993. Jager's marked the fastest fifth-place time, ever, in a 3,000-meter steeplechase at a world championships.

Jager now has the three fastest 3k steeple times in American history. And he has only run the event 12 times.

"I'm definitely happy with how far I've come, and I'm excited for the future," Jager said. "But I really wanted a medal. I wanted it real bad."

Jehue Gordon of Trinidad and Tobago became the island nation's second-ever world champ -- behind sprinter Ato Boldon, now an NBC analyst -- winning the men's 400-meter hurdles, in 47.69, the fastest time in the world this year. American Michael Tinsley finished in a personal best 47.70.

Both men ended up sprawled on the blue track just after the finish line, the race too close to call for a few moments.

Serbia's Emir Bekric, the European under-23 champion who almost seems too big and too tall to be running track -- he looks like a linebacker for the Green Bay Packers, or something -- took bronze, in a national-record 48.05.

Felix Sanchez, the 2004 and 2012 Olympic champion, got fifth, in 48.22.

In the women's 400 hurdles, Zuzana Henjova of the Czech Republic, who had served notice all week that she was the one to beat, came through for the gold in 52.84, the best time in the world this year.

Americans went 2-3, Dalilah Muhammad catching Lashinda Demus at the line for the silver. Muhammad finished in 54.09, Demus in 54.27.

Caterine Ibarguen's win in the triple jump marked Colombia's first-ever gold medal at the worlds.

Finally, in the women's 1500 -- the start of which was held for 10 minutes while the men's high jump wrapped up -- Sweden's Abeba Aregawi kicked past American Jenny Simpson, who had led for most of the race.

Aregawi -- who ran for Ethiopia at the 2012 Olympics, finishing fifth -- crossed in 4:02.67, Simpson in 4:02.99. Ethiopia's Genzebe Dibaba took their in 4:03.86.

Simpson's silver proved emphatically that her victory in the event two years ago at the worlds in Daegu, South Korea, was no fluke.

"I think the last 200 I was almost unconscious," Simpson said. "I just kept telling myself, just run as hard as you can."

Mary Cain, the 17-year-old from Bronxville, N.Y., finished 10th, in 4:07.19.

She said, "I think later tonight I'm going to be really, really angry in a good way, and I think I'm going to be really motivated. I think you guys are probably a little scared. Normally you see me like, 'Oh, ducks, puddles,' but I'm going to go home and I'm going to get into this. I think this is going to motivate me so much for next year.

"Next year there are no worlds. It's just me and learning how to race."