Lisa Baird

Like a plague of locusts, so predictable

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Like one of those locust cycles that erupt with scientific predictability, here we are five months before an Olympic Games and, just on schedule, there’s an outbreak among the ladies and gentlemen of the press of OMG the-sky-is-falling. What, you say? These Rio Games are on track to be a disaster! Zika! Water pollution! Slow ticket sales! Ack! Danger, Will Robinson! Or maybe, you know, not.

It’s so foreseeable. It’s also eminently tiresome. This happens every single Olympics.

Here’s a call for reasonableness, a major dose of perspective and some balance. Not everything is a crisis, or needs to be treated that way.

It's elemental that there's no need to be Pollyanna.

USOC chief executive Scott Blackmun addresses the media at the USOC Olympic media summit at The Beverly Hilton hotel. To his right: USOC board chair Larry Probst // Getty Images

At the same time, in advance of every single Olympics in recent memory, the press stirs itself — and consequently readers and viewers — into a gloom-and-doom, bad news-mostly frenzy.

Then the Olympic cauldron gets lit and, what do you know — the spectacle if not miracle that is the Games takes over and the next 17 days are predictably magic.

Bet that’s what happens in Rio, where the Games start on Aug. 5, roughly 150 days away.

In the meantime, and for entertainment purposes only of course, here’s a take on an old game — instead of a bean in a jar for every time a newlywed couple celebrates being married, put a dollar into a jar at each mention in the media between now and then of Zika and the Olympics.

By Aug. 5, you’d have enough to buy — well, so many mosquito nets you might do the honorable thing and send stacks to Africa.

"World Malaria Day" this year is April 25, aimed at focusing attention on that silent, relentless killer: 214 million cases of the disease in 2015, 438,000 deaths globally, 90 percent of which are in sub-Saharan Africa, 78 percent children under 5.

About 3.2 billion people are at risk, a little under half the world’s population, for malaria.

For sure not to dismiss anyone's suffering anywhere, but what's at issue is a major discrepancy in scale: 1.5 million cases against 3.2 billion people at risk. Why no slew of journalistically responsible stories about malaria?

For emphasis: Zika is assuredly important. Too, it is newsworthy.

Typically, Zika leads to a few days of aches and fever. But it has been linked to brain damage in roughly 650 babies. And a very few with the Zika virus also develop a paralysis called Guillain-Barré syndrome (the paralysis is normally reversible).

But, as the opening of the pre-Games U.S. Olympic Committee’s media summit Monday in Beverly Hills, California, underscored, the relentless focus on Zika is at least one and probably several degrees too many.

As things opened Monday, with a session involving several U.S. swim stars, including Ryan Lochte, Missy Franklin and Natalie Coughlin, the first question — with so many amazing stories sitting on stage — was about Zika.

Right after that came a session with USOC chairman Larry Probst, chief executive Scott Blackmun, high-performance chief Alan Ashley and marketing boss Lisa Baird — and a half-dozen questions about Zika.

The leadership group also got questions about doping in Russia, Kenya and Ethiopia. Including: what level of confidence does the USOC have that American athletes, particularly in track and field, will compete on a level playing field? And as a leader in the Olympic movement, does the USOC have any role in trying to shape a fix?

Hello? Don’t such questions pre-suppose that we in the United States are sporting the white hats and everyone everywhere else is not? Talk about short memories. It was only 12 years ago, before the Athens 2004 Games, that the United States, and in particular the U.S. track and field program — in the midst of the sordid BALCO mess — served as world poster child for dirty play.

Or maybe everyone has already forgotten that it was just three short years ago that Lance Armstrong, arguably the king of doping, had his memorable “confession” with Oprah Winfrey.

Oh, and inevitably, here came a question to the USOC leadership about whether the International Olympic Committee ought to consider an “alternate bid city” if “things start to fall apart.”

As if.

The USOC, remember, put Chicago up for the 2016 Games. It did not win. Rio did.

Just try to imagine the diplomatic, political and economic consequences of, for instance, yanking the Games away from their first edition in South America. Or, two years ago, amid the Sochi-is-not-ready whining and wailing, taking the Games away from Russia and Vladimir Putin.

The welcome turn finally came Monday afternoon with a group of track and field stars: Aries Merritt (looking healthy after a  kidney transplant), Meb Keflezighi (the marathon star still going strong in his 40s), Allyson Felix (trying to run both the 200 and 400), Alysia Montaño (a champion pre-, during and post-pregnancy), Dawn Harper-Nelson (thoughtful, eloquent gold-medal hurdler) and Ashton Eaton (decathlon champion and world record-holder who is, simply, one of the truly great guys in Olympic sport).

The track and field group got questions about doping, for sure (Montaño: “not really confident” the playing field is clean). But for the most part the questions were about the athletes, and their stories (who knew Felix loves Beyoncé tunes?).

There are way, way, way more things going on in advance of these Olympics than Zika.

Like Paralympic champion Tatyana McFadden, who — take that, Galen Rupp, with talk of a 10k and marathon double — said from the stage that she intends in Rio to go for seven golds on the track: the 100, 400, 800, 1500, 5k, marathon and relay.

Tatyana McFadden on stage Monday // Getty Images

"You have to transform perceptions," the head of the International Paralympic Committee, Sir Philip Craven, said from two places away. "You only do this with positive experiences."

"I think we have to recognize what our role is," Blackmun had said earlier on the stage. "We're one of 200 countries that participates in the Olympic Games. By definition, you have to have someone in charge of the overall project. Every single Games brings its own unique set of challenges that causes people to question whether the Games should've been awarded to 'X.' "

Fact: it’s going to be winter in Brazil during the Olympics. Zika risk will thus likely be way, way down.

Fact: after the Olympic circus packs up, the people who live in Brazil are still, for the most part, going to be living in Brazil. You want to talk about Zika? No problem. You want to do a story now? Sure. But — make a commitment to get back to the story in a year or two, when the Olympic spotlight is not on.

(Query: last story earning front-page attention about LGBT issues in Russia was — when?)

As Adeline Gray, the female U.S. wrestling world champion who took part in a test event in Rio in January, said afterward, referring to the threat of the virus, "It’s part of traveling. This is something that the people of Brazil have to deal with on a daily basis. The fact that I’m only here for a short time. It’s not really fair for me to freak out about it to that extent. I think if I was planning to have a child in the next month, I would be extremely uneasy about this.”

American Adeline Gray (blue) wrestling Erica Wiebe (red) of Canada during a January test event in Rio // Getty Images

Fact: as the USOC’s leadership made plain on Monday, it’s up to every single athlete to decide for him or herself whether to go to Rio. Prediction: every single eligible athlete will go. That’s what Olympic athletes do. We all live in a world of risk; they live for a moment that comes only once every four years, and maybe just once in a lifetime.

Blackmun said he was not aware of “any single athlete” making the decision not to go.

It was up to Coughlin, the versatile and veteran U.S. swimmer, to put things in some perspective. She took that first question Monday morning about Zika, answering from the stage, “There are always things that are beyond our control at the Olympic Games. This is just one of them.”

Natalie Coughlin posing Monday for the camera // Getty Images

Let us review many of the recent pre-Games hysterias:

Sydney 2000: calendared for September, not July or August. Would anyone watch? Well, yes. Remember Cathy Freeman? Lighting that cauldron of fire? And her 400-meter victory, just one race on what was an amazing night on the track? How quickly the narrative turned — Sydney, best Summer Games ever.

Salt Lake 2002, the first post-9/11 Games: terrorism. Everything turned out just fine.

Athens 2004, the first Summer Games after 9/11: again, terrorism. Many media concerns even put reporters and crew through gas-mask training. Everything turned out just fine.

Beijing 2008: Human rights. Cost overruns. And air quality, with a tornado of stories warning that the skies were going to be filthy and the athletes might not even, you know, breathe. The skies were mostly blue. As for athletic performance: Michael Phelps, eight gold medals. Too inside for you? Outside: Kenya’s Sammy Wanjiru winning the men’s marathon (on a hot, sunny morning) in an Olympic-record 2:06.32.

London 2012: again, terror (the July 2005 underground attacks). Cost overruns. General angst from the “forensic” British press, to use the term favored by now-IAAF president Sebastian Coe. Now London is, in the minds of many outside Australia, considered the best Games ever.

Sochi 2014: LGBT issues. Black Widow bombers. Putin. $51 billion. Hotel rooms not quite ready a few days before opening ceremony. Everything turned out fine.

No less an authority than the Economist — Nelson Mandela’s magazine of choice during his 27 years of imprisonment at Robbin Island — published a feature a few days ago under a headline that declared, “An Olympic oasis,” and, underneath, asserted in plain terms that Zika “will not be much of a threat to the Rio Games.”

It went on:

“There is already much to celebrate about the Rio Olympics, though with their city turned into an obstacle course of road works for the new metro and bus lanes, cariocas” — what the locals call themselves — “may not yet feel like cheering. There has been no obvious waste or corruption. The city has used the Games as a catalyst for a wider transformation.”

The mayor since 2009, Eduardo Paes, “tore down an elevated motorway that scarred the old port, burying it in a tunnel. The port area now hosts new museums and public spaces; next month a tramway will open there. Apart from better public transport, the Olympics may bequeath an overdue revival of Rio’s decayed and crime-ridden historic centre. If urban renewal were a sport, that would win a gold medal.”

You want a story, ladies and gentlemen? That’s a story.

 

USOC finances: revenue up, salaries down

When you put competent people in charge and let them do what they know how to do, you get a healthy-looking tax return like the one the United States Olympic Committee made public on Monday morning. Let's face it. Tax returns are, in the main, boring documents. They're black-and-white and full of rows and columns and numbers.

Basically, journalists like to comb through them and pick out salary numbers and go, aha!  Look how much money so-and-so made! That's because, as a rule, journalists don't make anywhere near as much money as the so-and-so's we report on even though we are just as smart as they are, if not smarter (we like to think), and but for our career choices we could be making as much money or more as those so-and-so's if we had only listened to our mothers. As usual, our mothers were right.

Honestly,  that whole process is kind of tired.

What's way more interesting is a macro view of the document, which is formally known as a Form 990. The U.S. government makes an institution like the USOC file it once a year. It comes out every spring.

What this year's version tells you is that, even in a bummer of an economy, the USOC, under the profoundly competent leadership of chief executive Scott Blackmun, and a board of directors led by Larry Probst, is trending in all the right directions. Kudos to them and to the marketing efforts of Lisa Baird and branding efforts of Peter Zeytoonjian.

Revenue (page 10): $250.6 million.

Against expenses (page 11): $191.6 million.

A reminder for any and all who are not familiar with the essential principle of the USOC's financial life. Virtually every other national Olympic committee in the world is supported by its own federal government. Not the USOC. By order of the U.S. Congress, the USOC must be self-supporting. Every dime, every dollar  -- everything -- it gets, it must generate on its own initiative.

Back to the form:

As compared to his predecessor, Stephanie Streeter, Blackmun's compensation is down 49 percent (page 53, and the prior year's Form 990).

Total salaries paid to the chief executive, the chief operating offer, the chief financial officer, the chief marketing officer and the general counsel, as compared to the 2009 totals: down 23 percent (page 53, and the prior year's Form 990).

Same group's total compensation: down 42 percent in 2010 from 2009 (again, page 53, and the prior year's Form 990).

For purposes of this discussion, there is a key difference between salary and total compensation, meaning the full package that includes benefits such as insurance and in some cases relocation assistance.

A couple other notes:

Of the top five independent contractors, three were direct mail companies (page 8). In our internet era, one wonders how much longer that will continue to be the case.

The single largest contributor to the USOC? Logically enough, the city of Colorado Springs, Colo., where the USOC is based ($19.75 million, page 21). The USOC, of course, has moved into a new headquarters building in downtown Colorado Springs.

USA Track & Field got a $4.4 million grant. Lots of national governing bodies get grants -- that's the way the system works. It makes sense that USATF gets the most money, far and away, because it's the glamor sport of the Summer Games. (U.S. Ski  & Snowboard, which rules the Winter Games, justifiably got the second-most, about $3.87 million.) Here's a thought: For $4.4 million, the American relay teams had really better learn to hold on to the batons in London in 2012. There's no excuse.

Just a thought to close. It is indeed the case that $250 million is a lot of money. What, one wonders, do you think the number is on the revenue column at the Chinese Olympic Committee's annual report?

It would be fantastic if Beijing -- and for that matter, every national Olympic committee around the world -- made these same sorts of facts and figures publicly available, wouldn't it?

Fun at the ol' USOC

The U.S. Olympic Committee's two-day board of directors meeting in Atlanta wrapped up Tuesday, and what was notable was not that it produced any big news -- none was expected -- but that it was, as new board member Dave Ogrean put it, well, "fun." "Fun" is not a word that has not often in recent years been associated with USOC precincts.

Then again, as has been observed repeatedly in this space over the past 15 months, since board chairman Larry Probst hired Scott Blackmun to be the chief executive officer, this is indeed a new USOC.

Ogrean, who has pretty much seen and done it all in an extensive career that has traversed the American Olympic stage and who is currently the executive director of USA Hockey, said in a conference call with reporters, referring to the USOC's management and, as well, its outlook, "I think things are in better shape today than they [have been] in a decade."

It is perhaps the nature of what's now to suffer some amnesia when recalling what has come before. So let us not so easily dismiss the domestic stability that Peter Ueberroth and Jim Scherr brought through the Athens and Beijing Olympics; that stability was much needed after the wholesale convulsions and governance reforms that immediately preceded their tenures.

Then, though, came Stephanie Streeter, who as USOC chief executive showed that she knew of the intricacies of the international Olympic movement about what you'd expect from someone who had run a printing company. Like -- what?

And then came the debacle of the aborted USOC television network.

And then, worse, Chicago's beat-down in the first round of the 2009 International Olympic Committee vote at which Rio de Janeiro won the 2016 Summer Games -- the president of the United States summoned to the scene in Copenhagen just before the vote, and for what? For Chicago, his hometown, to win just 18 votes?

None of that could in the least be described as "fun."

Of all the things they have done, Blackmun and Probst have spent considerable time and effort working at the one thing that counts more than anything else in the Olympic scene -- relationship-building.

Last September,  Dick Ebersol, his title now chairman of NBC Sports Group, appeared in Colorado Springs, Colo., at the annual USOC assembly, with words of praise for both Probst and Blackmun.

News item, Feb. 17: Online broker TD Ameritrade Holding Co. agrees to sponsor the U.S. Olympic team through the 2012 Games, the deal marking the first-ever USOC sponsorship in the online broker category as well as the first collaboration with NBC, which will receive a commitment for a certain level of media buys from TD Ameritrade, according to the USOC. Terms were not disclosed.

News item,  March 10: NBC and the USOC sign Citi as an official bank partner of the network and the 2012 U.S. team. The USOC had been without an "official bank" since Bank of America had bowed out in 2009. The USOC's chief marketing officer, Lisa Baird, tells the Sports Business Daily of the novel deal, "Partners are responding to the integrated marketing and media package. We're proud of both of these coming on and doing so in quick time is evidence this is working.”

Disclosure: I am a former NBC employee.

More: I had no idea any of these deals were coming and I have zero idea if any other USOC contracts are coming.

But I can put two and two together, and I know this: whether or not Ebersol was in the least bit involved in any of this deal-making or not, the fact is that the climate between NBC and the USOC is totally, totally different than it was not all that long ago.

Here, from October, 2009, was Ebersol, to the Washington Post: "IOC members 'don't hate America, they hate the USOC, and with good reason. Congress doesn't need to do any new reform. The USOC just needs new leadership.' "

And here, just a couple days ago, after the announcement that Probst and Blackmun had been appointed to IOC committees, was Ebersol, in the New York Times: "This is exciting news for all of us involved with the Olympic movement in the United States. It is clear evidence that the re-energized and clearly focused USOC under Larry and Scott is being recognized not only by the IOC but by the entire international Olympic community."

To be sure, the USOC in March 2011 still faces significant challenges.

It must yet strike a deal with the IOC to resolve a longstanding revenue dispute. Talks are ongoing, and Probst said Tuesday, without providing any details, that he and other senior USOC officials are "encouraged by the tone of the discussions."

A U.S. television rights deal for 2014 and 2016, and perhaps beyond, is now at issue. That deal is the key to the IOC's financial well-being. Meanwhile, how it plays out -- and for a variety of reasons it is almost sure to play out in the near term,before July -- is central to perceptions of the USOC in IOC circles, and certain to be a key factor in whether and when the USOC gets back into the bid game.

A whole host of other concerns are also up for discussion. Just to pick a couple:

For funding purposes, how best to determine which national governing bodies are more or less likely to reach or sustain "sustained competitive excellence," to use USOC lingo?

Are there security-related concerns beyond the usual at the 2011 Pan American Games in Guadalajara, Mexico?

Such matters were on the table Tuesday in Atlanta for the board, which now totals 15, and the new members: Ogrean; former Visa executive Susanne Lyons; Nina Kemppel, a cross-country skier who raced in four Winter Games; former John Hancock chief executive James Benson; and former Microsoft executive Robbie Bach.

"These are talented people and they are not wallflowers," Blackmun said.

Probst echoed, "They were happy to speak up -- to share their opinions."

Ogrean said the dialogue was "always civil," a point that, again, could not always be said to be the case with the USOC. He said, "It was, quite frankly, fun."