How to make the Trials (even) better

EUGENE — Now we know exactly how many super-hard core track geeks there are in this little college town, the self-proclaimed track capital of the United States: 2900. That’s how many people showed up Wednesday to watch the women’s hammer throw inside historic Hayward Field.

For the men’s hammer, later Wednesday, the crowd swelled to 4200.

Look, they tried. Again, the hammer throw took place inside Hayward. That’s called thinking out of the box.

As these 2016 U.S. Olympic Trials move past the halfway mark, the meet — indeed, the experience — has by almost any measure not only met but surpassed expectations. Until a cloudy and then rainy Thursday, even the weather had cooperated — Oregon’s high blue skies providing a brilliant canopy for the tableau below, and performances like Justin Gatlin’s best-in-the-world-in-2016 9.80 seconds in the men’s 100 meters.

Even so, with the spotlight on for the second half of the meet, now is not the time to declare that all in the track and field universe is well.

Because these Trials, aiming toward the 2016 Olympics and beyond, to the 2021 world champioships back at a refurbished Hayward, are just the start.

Now is precisely the time, amid the glow of these Trials, to think about how — in the interest of making track and field that much more viable — to make the next editions of the Trials, in 2020 and 2024, that much more attractive.

For emphasis, these Trials have left little to be desired. Don’t have a ticket? Come watch on the big screen behind Hayward and listen to a live band. Not in Eugene and want to watch? Livestreams galore.

Even so, the U.S. track and field Trials could be so much more.

For starters, this meet not only could — but should — be six days, not 10.

For another, fairness and decency — along with TV appeal — demand a review of any number of standards, in particular field sizes and qualifying procedures, both for the Trials and the Olympics themselves.

Case in point:

Rudy Winkler, a 21-year-old college kid from Cornell who competes in Clark Kent-style glasses, won the men’s hammer, with a throw of 76.76, or 251-10. He does not know whether he will be invited to go to Rio. That’s not only counter-intuitive but insane.

The reason: the complexity of track and field’s rules. At the Games, there’s a field of 32, per the sport’s international governing body, the International Assn. of Athletics Federations. No American thrower, pre-Trials or at the meet, met the Olympic qualifying standard. Now Winkler, and the 2-3-4 finishers, must wait to see whether they get a Rio invite.

Another example:

In men’s javelin, both Cyrus Hostetler and Curtis Thompson broke the meet record in going 1-2. Hostler is Rio bound. Thompson — not.

Normally, of course, it’s top three.

But Thompson doesn’t have the Olympic qualifying standard, 83 meters, 272-3. He threw 82.88, 271-11, a lifetime best. And 12 centimeters short.

Riley Dolezal was third, 79.67, 261-4. Third is good. But not, in this instance, good enough for the Olympics.

Hostetler went 83.24, 273-1. So he’s good.

So is Sam Crouser, who took fourth, with 78.06, 256-1. He had the standard coming in.

Who else is good? Sean Furey, who took 11th, with 69.45, 227-10. That’s nearly 45 feet back. But Furey met the standard in June 2015.

So — first, fourth and 11th are en route to Rio.

How is any part of that supposed to make sense to the average person or the would-be fan?

A couple more examples:

But for a handful of athletes, the women’s hammer throw amounted essentially to an all-comers meet. That’s fine for an all-comers meet. But not the Trials.

On Thursday, they ran three first-round heats of the women’s 1500. This gets a little complicated.

There were three flights of 10. Three dropped out before the start, for various reasons — Kate Grace won the 800 and passed on the 1500, for instance. So 27 women raced for 24 spots in Friday’s semifinals. One of the three who ended up not making it: Sarah Brown, who gave birth just four months ago, seemingly her every move here being documented by a film crew.

A crash in the first heat knocked down Alexa Efraimson and Rachel Schneider. They got up and ended up qualifying on time, 4:14.4 and 4:22.94. Brenda Martinez, who got tangled up with Alysia Montaño in Monday’s 800 and didn’t make top-three in that event, won the second heat in 4:23. Then came the absurdity of the third round: 10 women, each of whom had run 4:10 or faster just to make the Trials, had to run just 4:22 to advance.

In sum — that third heat of 10 eliminated no one.

That’s beyond silly.

As for the three heats Monday in the women’s 3,000-meter steeplechase — after just two laps in each round, a sizable margin had opened up between the leaders and stragglers. Again, these are the Trials, supposed to be a test of the best.

What needs to be struck: the balance between the Trials between a culminating high-performance event and the kind of thing where people get to go home and say, I took part at the Trials.

The approriate revisions could, would, should and ought to bring all the drama of the Trials to the place it should be — the Trials.

Like Thursday’s women’s steeple final. Emma Coburn won, in the sixth-fastest time ever, 9:17.48. At the bell lap, Stephanie Garcia had been second. She ended up tripping on the final barrier and finished fifth. Courtney Frerichs, 9:20.92, and Colleen Quigley, 9:21.29, went 2-3.

Like the women’s shot put earlier Thursday: Michelle Carter, one of the sport’s class acts, won on the final throw, 19.59 meters, 64 feet 3 1/4 inches, to qualify for her third Olympics.

Also Thursday, the heats in the women’s 100 hurdles. Coming into the U.S. Trials, 11 of the top 15 performers this year had been Americans. Keni Harrison, the American record holder (12.24 here in Eugene in late May), went 12.57 in the first heat. In the fifth, 2013 world champion Brianna Rollins, the former record holder (12.26, 2013 U.S. championships), went 12.56.

Whether the 2020 Trials are here in Eugene remains an open question. The 2000 and 2004 Trials were in Sacramento; the 2017 national champioships will be there, too. Even so, in preparation for 2021, the odds would have to favor being in Eugene in 2020 — just as in 2008 and 2012 as well.

For 2024, much depends on whether Los Angeles wins those 2024 Summer Games. The International Olympic Committee will pick the 2024 winner in September 2017 at a meeting in Lima, Peru. Also in the field: Paris, Rome and Budapest.

Looking ahead, the big-picture audience is not Eugene. Or, just to be obvious, those 2900 people.

The mission has to be how to grow track and field beyond the geeks.

This has been the avowed goal of both Max Siegel, chief executive of USA Track & Field, and Vin Lananna, president of the local Eugene organizing entity, called TrackTown, who is also head coach of the U.S. 2016 men’s track and field team.

As Lananna put it, it’s to “really grow the awareness of today’s track and field heroes” nationwide.

Siegel, in a news conference Tuesday, noted that when he took over four years ago, he had two overarching goals for USATF — organizational stability and driving innovation.

Stability: USATF’s annual budget is now $36 million, twice what it was four years ago.

Now it’s time to delve, big time, into the innovation.

Part of this involves changing the three-ring circus atmosphere that attends far too many meets, including the Trials.

On Thursday, for instance, the men’s triple jump prelims, with 2012 Olympic champion Christian Taylor, were being run at the same time as the heats — over on the track, literally a few feet to the right — of the women’s 100 hurdles. Same issue later Thursday: on the track, women’s 400 hurdles  and, in the infield, men’s discus and run-throughs for the women’s triple jump.

Pick a day, almost any day, and it’s the same challenge: on Sunday, the men’s long jump competed for attention with the women’s high jump, featuring 32-year-old Chaunte Lowe and teen sensation Vashti Cunningham.

For the average fan, this presents a logical dilemma: where to look, and when?

Part of the solution: tighter scripting of the show flow. That's what this is. It's a show.

Part of it, too, involves reconfiguring the meet as entertainment. Again, that’s what it is. The purists are still going to show — how about a little 21st-century reach-out?

The swim Trials, just concluded in Omaha, featured fireworks, a waterfall, a sound-and-light show, individual athlete introductions, rock music and showtime bits on the big screen that the sold-out audience ate up — ongoing banter between pool-deck hosts (and former Olympic medalists) Brendan Hansen and Kaitlin Sandeno and, most nights, a crowd dance-off.

Here — brief athlete intros, yes. The rest? Why not?

At NFL games, there’s a flying camera. Here, no. Why not?

Track and field is statistics-heavy. Like football, baseball and, in the Olympic context, swimming. Yet at the swim Trials officials make readily available a day-of-event listing that provides individual athlete biographies as well as essentials such as records and Olympic histories.

The track Trials — no such thing. Why not?

Moreover, there is no iPhone or Google Play app that would make, say, such stats and results immediately availble to fans in the stands. Why not? It’s 2016, not 1972.

And then the production glitches that you’d think should be so obvious — at these Trials, the loud music from that soundstage frequently drowns out news conferences in the media tent just feet away. All sports, and particularly track and field, depend on story-telling. How to tell those stories when you can’t hear a word?

This problem was exactly the same in 2012. Complaints must have fallen on deaf ears. Maybe from that music.

For all these observations, the biggest thing that needs to be assessed is the length and scheduling of the meet.

This means both the daily and overall runs.

An evening at the swim Trials runs to two hours, maybe just a little more.

Consider Thursday’s Hayward schedule. It is profoundly unrealistic to expect the average fan — maybe with kids in tow, and track and field assuredly wants to reach out to young people — to show up at 3:30 p.m. and stay until roughly 8 p.m., when the women’s steeplechase wrapped up.

After nearly a week of brilliant weather, the rain arrived Thursday in Eugene. That didn’t help. But it rained during the 2012 Trials, too, and it’s simple common-sense that rain in Oregon is always a distinct possibility.

In non-Olympic years, meanwhile, the U.S. outdoor championship runs to only four days.

The Trials go on for 10, with a formal off-day in the middle.

If the reason for that is to benefit hotels, restaurants, bars and the Eugene Chamber of Commerce — that’s not a good reason. This is a track meet, not a convention.

If the idea is to mimic the Olympic schedule — the four-day meet produces world championship teams that win plenty of medals over the more-extended run.

These Trials started, sort of, last Thursday with a 20-kilometer walk in Salem, the state capital. The formal opening ceremony took place last Friday here at Hayward.

So: Friday, Saturday, Sunday, Monday.

Off-day Tuesday.

Wednesday: hammer throw, women’s and men’s.

Now the final four days: Thursday, Friday, Saturday and Sunday.

If four days is unrealistic for a Trials, there’s no good reason not to consider shrinking 10 days to six. Doing so would considerably reduce costs for virtually all stakeholders: athletes, fans, officials, the local organizing committee, USATF, TV, media and, not incidentally, law enforcement and security.

Six days is eminently do-able. Here is one plan of how it could work:

Day One and Two: 100, 400 as well as prelims in 800. The 10k could go on One, heats of the 5k on Two.

Day Three and Four: 400 final, 400 hurdles prelims, 200 prelims, 1500, 800 finals.

Day Five and Six: 200, 400 hurdles, 1500 and 5k finals.

Decathlon: Days One and Two. Heptathlon: Four and five.

Steeple: Days One and Three, Four and Six (men’s/women’s, or vice-versa).

Javelin:  One and Three, Four and Six.

Discus: Two and Three, Four and Five.

Hammer: One and Two, Five and Six.

Triple jump: One and Two, Three and Four.

High jump: Two and Three, Five and Six.

Long jump: Three and Four, Five and Six.

Pole Vault: One and Two, Four and Five.

Shot put: Five.

This does not need to be rocket science. Track and field is a sleeping giant. But like most things, it would work better with a heaping dose of common sense.

Change for better at USATF: believe it

EUGENE — Jackie Joyner-Kersee is arguably the greatest female American track and field athlete of all time. Competing across four editions of the Olympics in the long jump and the heptathlon, she won six medals, three gold. Before Max Siegel took over as chief executive of USA Track & Field, Jackie Joyner-Kersee had never — repeat, never — been invited to USATF headquarters in Indianapolis.

Let that sink in for a moment.

“I don’t want to believe the design was to leave people on the outside,” Joyner-Kersee said here amid the 2016 U.S. Olympic Trials. “It was just business as usual. It became normal. You think that is the way it is supposed to be.”

Culture change is about the most difficult thing there is to effect, all the more so in the Olympic sports sphere.

At work now — in real time — is a profound culture shift for the better at USATF, which is, as Siegel put it Tuesday, both the economic engine and the governing body of track and field in the United States.

Of course there are critics, non-believers, doomsayers.

All constructive criticism is more than welcome, Siegel observing that such observations can “point out our weaknesses” and thus be “really healthy for us.” He added, “People should continue to express their criticism, their concern and hopefully their praise for the organization.”

To be sure, USATF is far from perfect. No institution is perfect. No institution can ever be perfect.

At the same time, praise where praise is due:

USATF, long the most-dysfunctional federation in the so-called U.S. “Olympic family,” has — in the four years since Siegel took over — taken concrete, demonstrative steps to become a leader in the field.

True — by virtually any metric.

Joyner-Kersee: “Change is hard. Most of the time, you don’t see change until years down the road. But there are certain things that are being put in place where, at the beginning, you might not understand why. But when the moment comes, you see it’s working out.”

For the first time in recent memory, these 2016 Trials are what they should be: a commemoration of the sport’s vibrant past as well as a well-run production at go time with an eye toward the future, in particular the 2021 world championships, back here at historic Hayward Field.

The evidence is all around Hayward, and Eugene:

Here was John Carlos, the legend from the 1968 Mexico City Olympics, singing autographs.

Here was Adam Nelson being presented the 2004 Athens Games shot put gold medal in a Hayward ceremony. Nelson, who had initially finished second, was moved up to gold when Ukraine’s Yuri Bilonoh was, to little surprise, confirmed a doper. In 2016, Nelson got what he deserved — a ceremony before thousands cheering for him, and for competing clean. Then he went out and tried to qualify for the 2016 team, making the finals and finishing seventh. All good for a guy who on Thursday turns 41.

https://twitter.com/AdamMcNelson/status/748907838584463362

https://twitter.com/ryanmfenton/status/750129069384019968

Here, during the next-to-last lap during a prelim in the men’s 5,000, came the javelin champion Cyrus Hosteler — waving an American flag, racing exuberantly down the curve and the homestretch in the outside lane while the pack zipped by on the inside.

Here, too, behind Hayward have been hundreds, maybe thousands, of kids racing in the “little sprinters” section. Or outside the stadium — kids and grown-ups trying their luck at throwing the shot.

All of it amid the county-fair smell of kettle corn, and under brilliant blue skies.

Vin Lananna, president of TrackTown, the local organizers, who is as well the 2016 U.S. Olympic track team men's head coach, said much strategizing had gone into what he called two “common themes — bringing the athletes into close contact with the fans and introducing as many boys and girls to running, jumping and throwing as possible.”

He also said, “It is my hope that by shining a spotlight on certain events, by working hard to attract boys and girls to the sport, and by celebrating the amazing heritage of our athletes at these 2016 Olympic Trials, that we’ll really grow the awareness of today’s track and field heroes in the mind of Americans.

“And I hope that by 2021, when the world comes to Oregon for the IAAF world championships, the stars of Team USA are household names. I’m sure that on the final night of these Trials we’ll be strategizing about what next steps we can take to make that happen.”

At this point, the skeptic cries — wait. NBC sent Bob Costas to Omaha last week for the swim Trials. There Costas interviewed the stars Michael Phelps and Katie Ledecky.

Is Costas in Eugene? No.

Then again, on Sunday alone, U.S. athletes set seven world-leading marks; the hashtag “#TrackTown16” trended globally on Twitter; the USATF production team launched its first Snapchat story; and three of the five top trending items on Facebook were the U.S. track stars Allyson Felix, LaShawn Merritt and Justin Gatlin.

USATF will send a team of roughly 125 athlete to Rio, roughly a quarter of the entire U.S. delegation. Halfway through these Trials, 50 track and field athletes have been named. Of those 50, 35 are first-time Olympians. In these disciplines all three qualifiers will be first-timers: men’s and women’s 800; men’s pole vault, men’s long jump, women’s discus.

It’s all quite a change from four years ago.

Siegel had just taken over just weeks before as CEO. The 2012 Trials were marked by a bizarre dead-heat in the women’s 100 that became a worldwide source of ridicule. Plus, there was the weather.

As Siegel said Tuesday in a state-of-the-sport news conference, “It is a lot different for me. It was raining and I was in the middle of a dead heat a couple weeks on the job.”

Lots of things are indisputably a lot different.

First and foremost, USATF used to run with an annual budget of roughly $16 to $18 million. This year, it’s $36 million — the product of 17 new deals in the past 48 months, including 12 new corporate partnerships.

Has USATF figured out how to make track athletes the kind of money NFL or NBA players get?

No.

But, working in collaboration with its athletes’ council, chaired by long jump champion Dwight Phillips, for the first time an athlete who makes the U.S. national team gets $10,000 along with bonuses of up to $25,000 for Olympic gold medals. That’s all in addition to dollars that can come from the U.S. Olympic Committee.

Does that automatically make a track star a millionaire? No.

Is it a start? Yes. Just “scratching the surface,” Siegel said.

And, as Siegel pointed out, it’s reasonable to ask whether it’s fair to compare, on the one hand, track and field with, on the other, the NBA or NFL.

The pro leagues are for-profit enterprises. Moreover, they are unionized.

USATF is a not-for-profit entity. Plus, its charge is to serve not only elite athletes but also a variety of grass-roots programs.

“The conversation gets a little cloudy when people have whatever their personal definition is about sharing money with athletes,” he said. “If you host an event that gives an athlete a platform, some would say that’s not money in the athlete’s pocket. But someone needs to fund those things.”

Which leads directly to the central point.

When he took over, Siegel said, he saw two primary objectives: to effect organizational stability and to drive innovation.

Another innovation nugget: Wednesday’s hammer throw competition, to be held inside Hayward, will be available via desktop, tablet, mobile and connected TV devices. Here is the livestream link for the women's competition. And the men's.

Most important:

For the first time in maybe ever, USATF can pronounce itself stable.

Nothing — repeat, nothing — is possible without that stability, and anyone who is being reasonable would have to acknowledge that much of the criticism that attends USATF comes from those who for years have accepted intense variability as part of the landscape, often seeking to leverage that instability in the pursuit of petty politics or otherwise.

Before Siegel took over, Nelson said, “No one trusted the leadership,” adding, “When that trust is broken, a power grab goes on.”

He also said, “There is a culture change happening. There have been major changes at work at USATF in the last four years.”

Hawi Keflezeghi, the agent whose clients include Boris Berian, runner-up in the men’s 800, recently sent Siegel an email — quoted here with permission — that said, in part, “Your commitment to elite athletes through the high performance program is evident & greatly appreciated,” adding, “Thank you for all your efforts & leadership.”

Keflezighi, in an interview, said, speaking generally about the state of the sport, “If you are quick to criticize, be quick to acknowledge the good that is going on, too. Be objective enough to see it.”

Nelson, referring both to track and field generally and USATF specifically, said, “This is a family, and I genuinely mean that — even when a family fights, even when a family disagrees.

“But for a family to survive, you have to find ways to break down those barriers and re-establish communication.”

This is the key to Siegel’s style. And why USATF is on the upswing.

For students of management, he alluded to four different facets of his way in his Tuesday remarks.

One: “My style is not to discuss [in the press] things that are happening or resolutions that need to be made in the privacy of business.”

If you think that means he’s not transparent — wrong. All in, Siegel spent 50 minutes Tuesday at the lectern, half of that answering any and all questions. Beyond which, the USATF website holds the answer to almost every organizational or financial question.

Two, he and chief operating officer Renee Washington place a tremendous emphasis on — as much as possible — working collaboratively with the many stakeholders in the USATF universe.

The athlete revenue distribution — or sharing, if you like — plan?

“We worked collaboratively and painstakingly and long, and put in a collective effort with [the athlete council] … to come up with a system that was fair,” Siegel said, adding, “We continue to work in a fluid manner to improve it.”

Three, Siegel and Washington are quick to credit others.

USATF staffers, he said, “work tirelessly, are equally as passionate, care about the sport and wake up every day trying to do the best job possible.”

At Tuesday’s event, he singled out, among others in the room, Duffy Mahoney and Robert Chapman in the high performance division; and the four-time Olympian Aretha Thurmond, who has the complex job of overseeing logistics, travel and uniforms for international teams.

Too, he said, “I can not say enough about our partners at TrackTown and the city of Eugene.”

Four, Siegel can approach problems with either a macro or micro approach — whichever is, depending on the situation, most appropriate.

Micro: “We have been trying really hard to pay attention to small details that people don’t see,” he said, down to the way team uniforms get packed in the bags, with care and attention, evidence of “what it feels like to be treated with dignity and respect and the kind of importance that an athlete deserves.”

Macro: “For us as a community, for all of us who really love track and field, who would love to see the sport grow, it is not rocket science: people have to want to consume the product. You have to have people who are willing to buy tickets to the event, sponsors who are willing to spend money, people who are willing to spend merchandise.

“As a community, I would love to change the tone of our conversation. To figure out, OK — true, this is where we are falling short. But what do we do as a community to make sure that our sport is front and center with all the other properties out there?”

Change can be hard. But it can also be good. When it's right in front of your face, you just have to see which way it's pointing, Joyner-Kersee saying, “With that change, now you have athletes wanting to know: where is the office?”