Speaking generally, track and field needs — almost everyone rooting for the sport to do better agrees on this — to matter more, especially among the key 18- to 34-year-old demographic. The May 25 Prefontaine Classic, the biggest one-day meet in the United States, drew 1.17 million viewers overall but only 73,000 in the 18-34 category. An early ESPN SportsCenter that same Saturday morning drew 77,000.
The sport has a hard time making the case that it should matter more than a weekend a.m. SportsCenter or, for that matter, the May 25 Indiana-Vegas WNBA game — 73k on NBA TV, 18-34 demo — when track and field’s biggest stars do not race as often as they — pick your word here — should, could, might.
Is that because of Injury? Yes. Is it because of a slew of other issues? Yes. Is it because of money, of which there is not enough in track and field? The question answers itself.