EUGENE, Oregon — The first world track and field championships to take place in the United States got underway Friday at Spaceship Hayward Field with three distinct threads. The question is which of the three will be the most memorable, will have the longest-lasting effect, when this show comes to its end in 10 days.
One, the weather is great (not baking at 110 Fahrenheit, like it was at the U.S. Trials last summer) but, as the kids would say, and all Olympic sports but especially track and field are trying to reach young people in the language they speak, Eugene does not have, not even remotely, BDE. Surprise! Not. Eugene is a remote college town and thus unsuitable for an event of this level. Bluntly, and as the world is now discovering, perhaps to its considerable dismay, it is Nowheresville, USA.
Two, athletes from a lot of different countries are having trouble getting to Eugene. To be precise, getting into the United States. Surprise! Not. This is the result of a variety of different factors. Then, when they get here, they’re housed in crummy college dorms. While the American team is in a hotel. All of this will resonate badly, and for a long time, elsewhere around the around. Guaranteed.
Three, the athletic performances surely will be world-class. What will the attendance figures be? Much more critically, the TV numbers? World Athletics and USA Track & Field are seeking to use this meet as a springboard to revive interest in the sport across the United States with an eye toward the 2028 Los Angeles Olympics. Will it? Can it?