PYEONGCHANG, South Korea — Like a bad itch, the International Olympic Committee has a way of scratching on a recurring basis the in-house fiction that it can conjure up new ways to save astonishing sums of money in the staging of its franchise, the Games.

Here at its annual assembly, its 132nd session, the IOC unveiled its latest, a strategy it immediately dubbed the "new norm,” calling it a "Games changer."

This “new norm” outlines an “ambitious set of 118 reforms that reimagines how the Olympic Games are delivered.”

Buzzkill: this new norm is the same old-same old, at least where it counts: in winning public opinion.