IOC

Olympic channel and 39 more bullet points

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MONACO — Of the 40 recommendations the International Olympic Committee made public Tuesday after a year-long study, there’s one, and perhaps one only, that is a game-changer. The rest would appear to be absolutely well-meaning but let’s-wait-and-see how they play out in practice. The difference maker? The creation of an Olympic channel.

The channel, particularly if you know the IOC, which typically moves with great tradition and caution, holds enormous potential to make the Olympic enterprise — at least in the public imagination — more than just a once-every-two-years event.

If the Olympic movement can, truly, become an everyday presence on-air and online in the lives of young people, then the IOC will have effected not just significant but perhaps revolutionary change through president Thomas Bach’s “Agenda 2020” year-long study process, which went public with the release Tuesday of the 40 recommendations.

The full IOC membership will meet here in Monaco Dec. 8-9 to vote on the full package.

IOC president Thomas Bach with selected athletes to promote the 20+20 recommendations of Olympic Agenda 2020 // photo courtesy IOC

In a statement released by the IOC at its Lausanne, Switzerland headquarters, Bach said Tuesday, “These 40 recommendations are like pieces of a jigsaw puzzle. When you put them together, a picture emerges that shows the IOC safeguarding the uniqueness of the Olympic Games and strengthening sport in society.”

This must be stressed:

What was released Tuesday is a framework, a structure, a road map. Call it what you will.

What will make any of it meaningful — beyond merely the channel — is, assuming the members vote it in, the implementation. The devil is in the details and there are literally hundreds if not thousands of details to be thought about if not worked out.

That’s why, on the one hand, the 20+20 recommendations, as the IOC likes to promote them, must be viewed with sensible caution.

On the other hand, they surely should be seen with some due optimism as well.

In a piece published Monday in the British newspaper the Daily Telegraph, Sebastian Coe, who headed the London 2012 Summer Games, reminded one and all that he closed that event by saying,

“If the 20th century was about the globalization of sports, largely through the Olympic movement, then the first decade of the 21st century must be about reconnecting young people with sport.”

Coe, at a meeting here where the IAAF voted Tuesday to award its 2019 world championships to Doha, Qatar, also said in the Telegraph piece, “The challenge the IOC laid down for itself covered three fundamental areas of its proposition. How can we be sustainable so more cities in more countries around the world are able to host the Olympic Games? How can we remain credible – the athletes, the organization, the events? And third, how do we give greater access to Olympic sport to people 365 days a year?”

And: “Some will think the IOC has gone too far, created too many recommendations and addressed too many things, taken a scattergun approach. Others will think it has not gone far enough, that the recommendations will take too long to implement. I do not think it matters. What matters most is that the IOC has chosen to take its destiny in its own hands rather than wait for others to impose a route map.”

This, truly, is the key.

Along with communication.

Sometimes, especially these past few weeks as the 2022 Winter Games bid process has teetered, you do wonder if the IOC gets both communication strategy and the corollary optics.

Why, for instance, was it so important for the IOC to release the 40 recommendations at the very same time the IAAF, the federation that is the most important of the summer sports, was meeting to decide the site of its 2019 championships? Isn’t this a movement? What about the concept of an Olympic family where everyone is in this together?

The IOC went to lengths Tuesday to invite a number of athletes from around the world to a “roundtable” chaired by Bach at which the 40 recommendations were purportedly discussed.

The IOC in its release Tuesday described an “inclusive and transparent Olympic Agenda 2020 process.” True, the IOC solicited submissions from all over — which led, in turn, to a year of closed-door debate that produced 40 recommendations just made public for the first time Tuesday. That’s “transparent”? As for “inclusive”? Of the 11 athletes invited to IOC headquarters, seven were European. Not one was from the Americas. Two were German, like Bach. One came from Iran, where the government is currently holding as prisoner a British-Iranian woman, Ghoncheh Ghavami, 25, who had the gall to attend a men’s volleyball match.

Under what circumstances did the IOC deem it so vital at this particular moment to invite Kaveh Mehrabi, who represented Iran in men’s singles in badminton at the 2008 Beijing Games, finishing in a tie for 33rd? That he was a representative of the WADA athletes’ committee? There was no one else in the entire world available?

Bach has made it a point of his presidency to note that sport and politics do indeed mix. In this instance, the odds are very good that the Iranian government has told the IOC in a short note that the Ghavami matter is all politics, not sport.

Sometimes, you just wonder.

Like, when recommendation 21 suggests the IOC should strengthen the IOC’s advocacy capacity, particularly with “intergovernmental organizations and agencies,” and notes the IOC should “encourage and assist [national Olympic committees] in their advocacy efforts.”

How?

The outside world has paid little attention to the Youth Olympic Games. So it would seem a very good idea to evaluate the YOG proposition and, at the least, move them to a non-Olympic year beginning in 2023. (Recommendation 25)

Maybe, as all involved would quietly understand, this is the first step toward eliminating them altogether.

Moves to blend sport and culture (Recommendation 26) were part of the discussion during last year’s IOC presidential election.

It’s practical in the extreme to comply with good governance (Recommendation 27) and, please, further increase financial transparency (Recommendation 29).

The world is, as is understood, full of white papers. Is this destined to be one of those? Or will it lead to real change?

See Recommendation 8: “forge relationships with the professional leagues.” What does that mean? How does one describe the IOC’s relationship with Major League Baseball, given that baseball is on the Olympic outs? Or with the NHL, where every four years it’s a hold-your-breath to see if the best players in the world are going to take part in the Games?

As for the first few recommendations: these seek to limit the cost of bidding for the Games, to make it more of an “invitation,” to promote the use of existing facilities, to allow organization of sports or disciplines outside the host city or “in exceptional cases” outside the host country notably for reasons of geography and sustainability.”

Bach, speaking to a small group of reporters at the Olympic Museum in Lausanne, said, “We want to create more diversity in the candidatures. There is no one-size-fits-all solution,” according to Associated Press.

Hypothetically, say, Los Angeles gets picked for an Olympics. But San Francisco offers better sailing. OK. That’s easy. But what if it makes sense to play, say, basketball in the Bay Area as well? Or rugby? The U.S. Olympic Committee gets to promote a Los Angeles-based California bid.

But what does it mean, really, to promote a two-country bid and how would that play with the members? No one knows.

Are these changes really going to make bidding for the Games cheaper? Here’s a bet: no. When countries want the big prize, there is very little the IOC can do to stop them from doing what it takes.

Recommendation 3 calls for the IOC to create and monitor a list of bid-city consultants. To repeat a joke that quickly made the rounds Tuesday: what, like, are they sex workers?

The 2020 plan calls for the Summer Games program to be capped at 10,500 athletes, 5,000 accredited coaches and support personnel and 310 events. That’s more or less the same number of athletes and up eight events from current levels. (Recommendation 9)

The idea (Recommendation 10) is to move from a “sport-based to an event-based program.” Again, all well and good. So where are the cuts from the existing sports going to come from so that, for instance, surfing, skateboard, rock climbing and others are going to get their athletes in?

Is the IAAF, just to take one, happily going to start chopping its events to make way for the new kids on the block? Swimming, which just got promoted to A-level status, joining track and field? Gymnastics? Volleyball? Something’s got to give. Where?

Recommendation 10 also says that the IOC session itself gets to decide on the inclusion of any sport, which for an American is akin to getting a Constitutional amendment passed (for non-Americans: extraordinarily difficult). But it then allows for flexibility: it also says organizing committees can make a proposal for the inclusion of one or more additional events for their Games. (hypothetical: baseball and softball for Tokyo 2020.)

One more thing.

Recommendation 15 says the IOC’s “ultimate goal is to protect clean athletes” and that, when it comes to the use of performance-enhancing drugs, there needs to be a philosophy change. Instead of a focus on cheats, it says, “change the philosophy to protecting clean athletes.”

That would be most welcome.

The IOC talked a big game Tuesday. In December it will be time to vote on this plan. Then, if it really means what it says, it will be time to put all these words into action.

That will be the real test of Agenda 2020.

 

Sheikh Ahmad at ANOC gala: "Our job is to make dreams come true"

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BANGKOK — Far too often, Olympic meetings are tedious affairs in which reports that have already been passed out well ahead of time are then read out from the lectern, word for word, to those seated at banks of tables below. Little wonder time sometimes seems as if it is passing like molasses. And then there is an affair like the more than 200-nation Assn. of National Olympic Committee meeting here in Bangkok, headed by the charismatic Sheikh Ahmad al-Fahad al-Sabah of Kuwait, punctuated by Friday night’s first ANOC gala awards dinner, which may yet assume the role — which it clearly aims to be — of the Oscars of the Olympic sports world. Here was an assembly that, mostly, got it right. Starting with a focus on the athletes.

ANOC boss Sheikh Ahmad al-Fahad al-Sabah after the gala with, among others, American gold medalist and activist Donna De Varona (far right)

There were presentations Friday afternoon, yes, from Beijing and Almaty, the two remaining candidates in the 2022 Winter Games race, Beijing promising a safe and secure “joyful rendezvous upon pure ice and snow,” and note the emphasis on “pure” amid significant pollution concerns, Almaty claiming it would be not only affordable but the most compact bid in 30 years.

The emotional touchstone, however, came just a little bit earlier in the day, when an ANOC youth working group, chaired by Sebastian Coe, the London 2012 Summer Games chairman who himself won four Olympic medals in the 1980s, two gold, and is now an IAAF vice president, put forward Isabel Goodall, 19, from the remote Pacific island nation of Palau.

Isabel was, for sure, nervous to be standing in front of so many people. She would say afterward that she practiced her speech “quite a lot, quite a lot.” Asked how many times she went over her remarks so she would not make not even a single mistake, she said, “I lost count.”

She nailed it, and this came toward the end of what she had to say:

“We all believe that sport can change lives. We learned that we can improve our reality when we open our minds and try to understand the reality of others from different countries.”

This is the essence of the Olympic mission.

The IOC is trying to figure out what it is that the cherished teen and young 20s demographic wants.

There it is, and in just a few words.

It is what Beijing and Almaty are trying to win for. And even now, all those thinking about bidding for the Summer 2024 Games.

It is why Rio is in it for 2016, Pyeongchang for 2018, Tokyo for 2020.

At least in theory.

It’s also what should — emphasis, should — be at the core of each and every one of the 40 recommendations underpinning IOC president Thomas Bach’s “Agenda 2020” potential reforms, to be distributed soon to the IOC membership for review and a vote at an assembly in early December in Monaco.

Bach, addressing the ANOC session Friday, said, “The time to change is now. We have been discussing for one year. Now is the time for agreeing on something.

“If we want to preserve our values, we have to move. If we stand still, we are falling behind.”

There were a fair number of IOC members in the house Friday night for the gala.

Here were the values not only to be preserved but to be advanced.

Canadian women’s hockey player Caroline Ouellette now has four Olympic golds, including that memorable gold from Sochi, as well as five world championship golds and four world championship silvers. She accepted the ANOC award for “best female team [from] Sochi 2012.”

When boys and girls are given the chance to play sports, she said, they are “empowered” to dream big and change the world.

Scott Blackmun, the chief executive of the U.S. Olympic Committee, similarly accepted an award for “best team [from] London 2012.”

Doing so on behalf of America’s athletes, he said, he and everyone at the USOC is “proud to be part of something much more important,” the big-picture ideals of the Olympic movement, one-to-one change through the inspiration that heroes and dreams can bring, of “making the world a better place.”

The sheikh had said before the event, highlighting as well cultural performances by each of the five continental associations paying tribute to the diversity among the world’s national Olympic committees, “Sport has the power to bring us all together and unite us, and that is what we will be celebrating at the [gala].”

Frankly — these are technical issues for a show clearly aiming big — with dance performances Friday that included the likes of an Olympic-caliber flamenco show from Spain, samba from Brazil and haka from New Zealand, and more, the cultural elements ran on too long.

Yes — the show started late and ended on time. Even so — the dance performances were too much.

OK. What to expect? It was the first ANOC gala.

But since the gala was broadcast live in Thailand, as well as distributed to more than 25 broadcasters around the world with a potential reach of 350 million households, it was way more than just a dinner. Think about all good awards shows — they’re more than a banquet. You have to imagine way more than what’s happening in the room itself. If something is going to play on global TV, it needs way more rigor than the show presented Friday night.

Also: IOC member and former equestrian champion Mikaela Cojuangco-Jaworski of the Philippines and Brazilian actor Juliano Cazarré served as co-hosts.

Let’s just say this about Cazarré: for sure Cojuangco-Jaworski ought to be asked back.

Back to the sheikh: after he got off the stage, he was mobbed like a rock star. His security guy stood patiently by as he posed for pictures with Bach, with former IOC president Jacques Rogge, with everyone and anyone.

The sheikh has, in two-plus years, turned ANOC into a formidable institution in Olympic politics; here he was re-elected ANOC president. He is himself one of the singularly most interesting figures in the movement — a creative and innovative thinker and wielder of significant influence who may yet play an outsize role in deciding, among other things, whether China or Kazakhstan wins for 2022.

Among his other positions: the sheikh is head of the Olympic Council of Asia. Remember, one and all, China and Kazakhstan are both in Asia.

If the conventional wisdom is already that Beijing is the heavy-money favorite — well, the vote is a long way away. (It’s next summer.)

Friday night was all about the athletes.

Really.

It was a good reminder.

For everyone involved in the Olympic movement.

Sheikh Ahmad al-Fahad al-Sabah said from the stage, closing the first ANOC gala, “This is only the start,” adding, “We have to create,” to “dream, dream, dream.”

Because he said, for emphasis, “Our job is to make dreams come true.”

No bid visits: will 'Agenda 2020' yield real change?

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The International Olympic Committee tends, generally speaking, to move with tradition and with careful adherence to process in mind. Thus perhaps, maybe, possibly the final outcome of the all-members session in December in Monaco, at which the IOC will review President Thomas Bach’s “Agenda 2020” review and potential reform plan, will produce far-reaching change. But the signal sent at the close of Thursday’s policy-making executive board meeting seems decidedly otherwise.

In announcing that the ban on IOC member visits to bid cities will remain locked into place, Bach shot down what could have been one of the most welcome changes to IOC practice, a move that could have ushered in an era of fresh transparency and governance.

IOC president Thomas Bach at the Nanjing Youth Games // photo Getty Images

Instead, even as he sketched out for reporters on a teleconference some of the highlights of the “Agenda 2020” recommendations — saying he wants the bidding procedure to be more of an “invitation” to cities than an “application for tender” and wants proposals for a more flexible sports program — the concern reasonably has to be that change will end up, in practice, being incremental or at the margins, not the sort of shake-up that quite clearly is in order.

The challenge, as is evident to everyone familiar with the Olympic movement, is that it needs to figure out the 21st century.

When, as a for instance, you only have two cities in the entire world — Beijing and Almaty, Kazakhstan — that want in on one of your flagship opportunities, the 2022 Winter Games, and when, moreover, you, the IOC, have $880 million to give away to a winning city’s organizing committee and still there are only two entries in the derby, something systemic is not right.

On a different level, the IOC needs a crash course in how today’s teens and 20-somethings talk and think so it can then speak to these young people, wherever in the world they are, in the language of their hopes and dreams.

Full details of the set of 40 Agenda 2020 recommendations — or as the IOC press release slyly put it, “20 + 20” (get it?) — were not released Thursday; they need to circulate yet to the IOC members; all 40 are due to be made public in November.

One significant change was disclosed: the introduction of an Olympic TV channel. This is, for the Olympic movement, big stuff.

The rest: unclear.

What is absolutely clear is this:

The IOC works best when the president is large and in charge.

Unquestionably, this is Bach’s IOC. That executive board meeting was supposed to run three days. They got through everything in two — less, actually, because the closing teleconference was at 2:30 in the afternoon central European time.

This is indicative of a president who had his priorities for the meeting detailed and his board, well, on board.

Ladies and gentlemen — nothing wrong with any of that. Thanks now for the good work, and go home. See you in Monaco in December for the discussion and the voting, everyone.

Presumably, by the way, the votes will be more or less worked out ahead of time. There will be a lot of phone calls between now and then.

This is the way the IOC functions most smoothly. There's nothing undue or nefarious or even just weird about it.

It took Bach’s predecessor, Jacques Rogge, years to figure this out. Rogge experimented with enhanced democracy within the IOC and — it was a mess. Elected in 2001, it perhaps wasn’t until after the 2004 Athens Olympics, maybe even a couple years later, that Rogge made it clear that, OK, I’m the boss.

Bach — this analysis is absolutely intended to be complimentary — came to office last September and, in a myriad of ways, in particular the robust manner he has sought to delineate sport’s role in a political world, wasted zero time making it plain he is running the show.

There have always been two ways to view Agenda 2020, the blueprint of which was right there in Bach’s campaign manifesto.

You could say it has left the IOC in the stasis that marked Rogge’s final year-plus in office for yet another year. (While, of course, to be thoroughly fair, the IOC got through the Winter Games in Sochi and the Youth Games in Nanjing.)

Or you could argue that Agenda 2020 gave Bach a year to get buy-in from most (no one ever gets all) of the stakeholders throughout the Olympic movement, and beyond.

If you see it this latter way — pretty darn clever, right?

It’s pretty darn clever because Bach is himself a most shrewd guy and, as well, learned a great deal from many people, including Rogge and, before that, Juan Antonio Samaranch.

The overarching question throughout Agenda 2020 has been how far Bach can — could? is willing to? — push the IOC.

This is where the bid visits issue is so telling.

The visits were banned as a response to the scandal that erupted in late 1998 amid Salt Lake City’s winning bid for the 2002 Winter Games. Ten IOC members resigned or were expelled for taking cash, gifts or other inducements.

In recent years, some have pushed to reinstate the visits.

For instance, would the IOC really have voted for Sochi if the members had been able to go there and seen — what? Virtually nothing was there in 2007. Could the IOC have saved itself a (purported) $51 billion headache if there had been visits?

Further, the real issue is one of trust — revolving around the members themselves. If you take a step back, there are two parties in the bid game, the cities and the members. The IOC long ago purged itself of those members it couldn’t trust. Remember, the cities are the ones seeking favor — they’re the ones with the gifts and inducements most readily at hand. So, now, who needs to be curbed, the cities or the members?

To that end, Bach faces a credibility gap when he flies around the world and talks to anyone — you name it, anyone from prime ministers to civic groups — about the IOC itself. Is he supposed to be taken as seriously as he could be, as he should be, when his own members can’t be trusted to visit the cities bidding for his franchise?

This is why a debate in Monaco about bid visits could have been one signaling a renewed era of IOC transparency.

Instead, Bach said Thursday to reporters: “I hope my executive board members and other members will forgive me if I say here already, but there will be no recommendation for a change in this regard.”

Change is what the IOC needs.

How much it’s going to get is what remains to be seen.

 

Time for IOC leadership, not lip service

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Friendship, excellence and respect — these are the key values underpinning the mission of the International Olympic Committee, indeed the Olympic enterprise worldwide. Moreover, the IOC likes to say that athletes are at the center of everything everyone in the Olympic movement does. Two episodes over the weekend raise serious questions about whether both are true, or just so much lip service. And with the IOC’s policy-making executive board meeting later this week in Switzerland, the issue becomes what — if anything — the IOC is going to do about it.

A gas mask-wearing runner at Sunday's Beijing Marathon // photo Getty Images

The first:

Shamil Tarpischev, the head of the Russian tennis federation and an IOC member since 1994, got caught saying on a talk show that sisters Serena and Venus Williams were “brothers” and and “scary” to look at.

He denied any “malicious intent,” according to Associated Press and said his quotes had been taken out of context.

“The IOC will directly contact Mr. Tarpischev to ask him for a full explanation of his comments,” a spokesman said Monday in response to a request for comment.

The second:

Many runners at Sunday’s Beijing Marathon opted for particle-filtering surgical masks to cope with the oppressive smog blanketing the city. The smog was so bad the U.S. Embassy rated the air quality hazardous.

“Actually, on a normal day, nobody would run in such conditions," Liu Zhenyu, a runner and computer engineer, told Associated Press. “But the event is happening today, so what can we do?”

Even the People’s Daily China acknowledged conditions were bad.

To be clear, the IOC itself had nothing to do with the Beijing Marathon.

But — Beijing and Almaty, Kazakhstan, are the only two cities in the world that are left in the race for the 2022 Winter Olympics.

So here are the choices:

Beijing, where the air is so bad — and this, six years after the 2008 Summer Games, amid promises then by the Chinese authorities that it was going to get better, instead of worse — that runners are wearing surgical masks to try to get through the running of a marathon?

Or Almaty, where remarks last week from the director of the ice rink in Astana proved unusually revealing. The Asian Winter Games in Kazakhstan in 2011 split time between Astana and Almaty; the 2022 plan, at least for now, is to focus solely on Almaty.

“We have to formulate our bid something like this: ‘The Olympic Games in Almaty — the cheapest, thriftiest, smartest Games,” said rink director Nail Nurov.

He went on to say, referring to the $51 billion figure associated with the 2014 Games, “What the Russians have done in Sochi is a serious problem,” because by spending so much, “they raised the bar to “unbelievable organizational heights.” The perceived “rule” that each edition of the Games must better the preceding one was, he said, probably why Oslo, Munich, Krakow, St. Moritz/Davos, Stockholm and Lviv had said no thanks to 2022.

Oh, and in 2013 voters in Austria said no to a 2028 Summer Games bid as well.

If you were writing a slogan, and at the risk of being perhaps overly glib, what would you have?

Beijing 2022: “Most Polluted Games Ever And No Mountains Remotely Close.”

Almaty 2022: “Cheapest Games Ever.”

To use an American saying: this is no way to run a railroad.

Three times in recent weeks, after Oslo dropped out, reducing the number of purportedly viable candidates from three to two, this space has urged the IOC to consider whether the 2022 campaign as it stands now is best practices, and to put the whole thing on pause for six months.

The IOC has said it is committed to its process.

In ordinary times, that would be a defensible position.

As this space has pointed out, however, this is an extraordinary situation, and extraordinary times call for an extraordinary re-think — and leadership.

Lest all this be seen as the promotion of a 2022 late-stage bid by the U.S. Olympic Committee from Denver and Salt Lake City — there is no signal that is in the works. The USOC is intent on 2024, if that still seems do-able after the IOC’s all-members vote on President Thomas Bach’s “Agenda 2020” review and potential reform plan in December.

What has to be asked, however, is why other cities aren’t even being given a chance to see if they might be interested. Is the IOC quietly doing due diligence? Shouldn’t it be?

To reiterate: the IOC has $880 million to give to the winning city, which would cover nearly half, if not more, of a prudent organizing committee’s operating costs.

When Oslo dropped out, the IOC said it intended “to communicate, to communicate, to communicate” about the advantages of bidding for the Games.

It has been nearly three weeks now.

There has been no such communication.

There has been an announcement that the IOC intends to meet with sports officials in Norway about what went wrong there.

Why meet with sports officials? If you want a debrief, fine. But in this context, what authority do such sports officials have? It was the government that pulled the plug. The politicians are the ones paying the bills. If you want to do something constructive, meet with the politicians, as awkward, weird, uncomfortable, whatever it might be.

Remember: the Lillehammer Youth Games are in 2016. Who’s paying for those?

As Bach said in September in South Korea at the Asian Games — and it is a profound mystery why more people have not picked up on this huge statement — sports and politics absolutely do mix.

Which leads, in its way, back to Tarpischev.

Tarpischev is close to Russian president Vladimir Putin. When Bach was elected IOC president, the very first call he — that is, Bach — took was from Putin.

So whatever is going to happen is going to be complex and layered.

Shamil Tarpischev at a 2013 Fed Cup match between Russia and Italy // photo Getty Images

Tarpischev, 66, has already been fined the maximum $25,000 and banned from the WTA Tour for a year.

According to RT.com, Tarpischev appeared Oct. 7 on a show called “Evening Urgant” — the host’s name is Ivan Urgant — with former WTA player Elena Dementieva.

This was part of the dialogue:

“I was at the Olympics and saw Maria Sharapova play her … him …," Urgant said.

“… One of the Williams brothers,” Tarpischev finished.

Can there be little question that his remarks were not only insensitive but also sexist and racist?

Serena Williams certainly thought so, adding, “I thought they were, in a way, bullying.”

Sharapova, who has played Fed Cup for Russia throughout her career, said of Tarpischev’s comments, “I think they were very disrespectful and uncalled-for, and I’m glad that many people have stood up, including the WTA. It was very inappropriate, especially in his position and all the responsibilities that he has not just in sport but being part of the Olympic committee. It was just really irresponsible on his side.”

Tarpischev said, according to RT.com, “I am sorry that the joke which was translated into English out of its context of a comedy show drew so much attention. I don’t think this situation is worth all the hoopla because those words were said without any malice.”

He also lamented, the website said, that the situation was “hyped to an absurd level,” adding that Russians do not file complaints when there are jokes elsewhere about “vodka, balalaika and bears.”

Friendship, excellence and respect is a long way away from vodka, balalaika and bears.

Tolerance and making the world even just a little bit better — this is what the International Olympic Committee, indeed the entire Olympic movement, piece by piece, day by day, person by person, is (supposed to be) about.

Whether or not Tarpischev intended to hurt anyone is not entirely relevant. In this case, the person whose feelings are at issue is Serena Williams. She is a big person and doesn’t need anyone to defend her in this sort of context but, honestly — four Olympic gold medals, three in doubles with her sister, and then of course the thrilling singles victory at Wimbledon in 2012?

Remember, the athletes are at the center of everything, right?

Tarpischev, whether he or Putin like it or not, has to be held to a higher standard. Too often the IOC is criticized for reaching for a utopia of sorts in which sport can not make a difference in showing the world how to get along. This incident offers a teachable moment.

To begin, the International Tennis Federation has been deadly silent on this issue. That is indefensible. The WTA has taken strong action. So should the ITF.

So, too, the IOC.

European soccer has been marked by ugly incidents of racism. Here is the perfect example for the IOC to demonstrate that words, even if meant in jest, which these arguably were not, can be just as hurtful as, say, throwing a banana on a soccer pitch.

In a world in which racism and sexism are regrettably yet virulent, the IOC can, and should, provisionally suspend Tarpischev.

You want the legal hook? He has brought the IOC into disrepute with his remarks. The IOC ethics commission can take it from there.

You want common sense? Everyone knows that hurtful words are the trigger for more.

And that saying something was just a joke is often just a lame way of covering up.

Again, extraordinary times call for extraordinary leadership. If the IOC means what it says, then there has to be more than just lip service.

 

Hey, IOC, let's go surfing -- now

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Hard to believe but snowboarding, which is basically now the it-sport of the Winter Games, has been on the program only since 1998. It has really been a big deal only since 2002, when halfpipe took off. The International Olympic Committee has had one undisputed big winner in recent years at the Summer Games: beach volleyball. BMX? Kinda. The real ticket is at the beach, with the hard bodies in their bikinis or board shorts and the California-cool, surfer-dude lifestyle.

This is the farthest thing from rocket science. With the IOC in the midst of a potentially far-reaching review and reform program — all the members meeting in Monaco in December to debate President Thomas Bach’s so-called “Agenda 2020” program — the time is right to figure out how, or better yet how now, to get the sport that’s at the core of it all into the Games: surfing.

Parade of nations at the 2013 ISA juniors opening ceremony // photo courtesy ISA

Again, this is super-obvious.

There’s nothing like surfing on the program. (Windsurfing is totally different. It’s a sailing sport.) And if you think beach volleyball is a hot ticket, the sort of thing that has proven its appeal to the very demographic the IOC is trying to reach — hello, surfing?

Think again what snowboarding has done for the Winter Games. Now imagine what surfing could do for the stagnant Summer Games.

You think, just as a for instance, the IOC would be delighted to count on super big-wave surfer Laird Hamilton as an ambassador?

In considering surfing for the Games, what’s different from prior years is the advent of artificial wave technologies. That makes the sport far more accessible and controllable — and thus do-able in an Olympic context. Translation: surfing no longer has to rely -- indeed, should not have to count on -- having a nearby ocean.

Big, big, big picture: surfing right now is practiced by about 35 million people worldwide, according to estimates. Artificial wave technology is likely going to explode the sport’s potential, bringing it to hundreds of millions, if not billions, of people everywhere on Planet Earth, people not lucky or wealthy enough to live by the sea. The IOC is often at the forefront of showcasing precisely this sort of growth (see Summer Games Rio 2016 — first time in South America, Winter Games Pyeongchang 2018, first Winter Olympics in South Korea).

Currently, the International Surfing Assn. counts 89 member nations. For 2015, it plans to rocket past 100; 20 more nations are in the pipeline.

As this space has pointed out before, it’s skateboarding’s time in the Games, too. For many if not all the same reasons.

The thing that makes surfing such a remarkably easy sell is the guy at the top — Fernando Aguerre, 56, the ISA president, who is up for re-election next week at the federation’s meetings in Peru.

ISA president Fernando Aguerre

Aguerre, born and raised in Mar del Plata, Argentina, has lived in the seaside San Diego neighborhood of La Jolla for roughly 30 years. The story is perhaps well known about how he and his brother, Santiago, started Reef Sandals from scratch; they sold the company in 2005.

What is not as well known, maybe, is that Aguerre starts every day by surfing. Still. Typically, at 8:05 in the morning — his favorite spot is a break known locally as Windansea.

Name another international federation president who does that.

Aguerre and Nenad Lalovic, the president of the international wrestling federation, which now goes by the name United World Wrestling, are examples of the new faces — with first-rate passion, energy and ideas — who have arrived, and can be expected to be important for years, within the Olympic scene.

So, too, Marius Vizer, the International Judo Federation and SportAccord president.

Last year, when Aguerre was given the “Waterman” award — the surf industry’s highest honor — Bob McKnight, the executive chairman of the surfwear maker Quiksilver, referring to the way Aguerre views each day, said, “He’s always in attack mode,” adding, “He understands the business, understands the people, the culture, what we do, where it’s at, why we do it.

“I think he just looks at himself in the mirror every morning and asks, ‘Who am I? I’m Fernando, and I’m the man. I go attack!’ That’s how he has always been.”

Added pro big-wave surfer Greg Long, “I tell you one thing: Fernando loves to have a good time. That’s one of the first things I remember about him — his contagious energy and excitement. There’s the whole business side to him. Everybody knows that. They’ve seen that. They have seen what he has created — time and again in this industry. But, more importantly, the guy loves life.”

The IOC members see a lot of BS, a lot of false smiles. In Aguerre — who walked into his first Olympic meeting in 2007, not knowing a soul — they have seen authenticity.

With his brother, he started a company from scratch. They made it, and made it big. But — always — there is for Fernando Aguerre the memory of his grandmother in Argentina, who worked as a maid, and his grandfather, a taxi driver.

When Fernando was 15, his grandmother gave him a parka, which had to have cost her a big piece of that month's paycheck.

“She said,” he recalls, “you are too young to understand -- but giving is better than receiving. If you give a lot, you have a chance to be a better person.”

Later, when she was getting on in years, he said to her, what kind of flowers do you want for your funeral?

She said, “I want the flowers now because when I am dead I won’t be able to smell them,” and he says, “Appreciate what you have now. If you take that to the relationships with people then you have a richer relationship with the people in your life.”

Surfing — if you have ever done it — is huge fun. The only thing like it, of course, is snowboarding.

For Aguerre, however, it’s also about one-to-one change, and the way that change ripples out throughout our world.

There are the ISA scholarships aimed at helping kids in places such as Namibia and India.

There are stories like the one of Bali’s only 20-year-old female pro surfer — who says she is inspiring other girls to take up surfing.

Of a woman paralyzed in a car crash 18 years ago who had always dreamed of surfing — and went, duct-taped to the back of a big-wave rider.

Sands of the world -- a key feature of an ISA opening ceremony // photo courtesy ISA

There are the conversations Aguerre has had with presidents, prime ministers, tourist ministers and other leaders — in Panama, Nicaragua and Costa Rica, among other places. In Costa Rica, the official numbers last year showed 2.4 million visitors, of whom 10 percent were surfers, or 240,000. Their average expenditure: $1440. The math: $345 million.

“For Costa Rica, that’s not small change,” Aguerre said.

“For me,” he said, “I feel like my role as an international federation president is not just to develop the sport or run high-quality world championships — to be sure there is fair play and no doping, all the things a president must do.

“It’s also to educate leaders about the powerful relevance of surfing as a social and economic force. That is probably what catches most people by surprise.”

Really, it’s time. Surfing in the Games. As soon as possible.

 

2022: sport, politics, irony

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Here is the definition of irony. The International Olympic Committee has spent a great deal of this past year building bridges between the worlds of sport and politics. Then the government of Norway decides not to bid for the 2022 Winter Games. So what does the IOC do?

It issues a statement in which it opts not for its usual measured tones in assessing the Norwegian government and political establishment. The release calls the Norwegian decision a “missed opportunity.” It says the Norwegians didn’t come to a meeting — that the Norwegians themselves asked for, the IOC notes — and thus the move to bow out of 2022 was taken on the “basis of half-truths and factual inaccuracies.”

Not even two weeks ago, at the Asian Games in Incheon, South Korea, IOC president Thomas Bach let the world in on the secret that everyone knows but that, until now, no IOC president had dared utter out loud: sports and politics do mix.

For sure they do.

A scene before the men's team ski jump event at the Asian Winter Games in 2011 in Almaty, Kazakhstan // photo Getty Images

As Bach said that day in Korea, “In the past, some have said that sport has nothing to do with politics, or they have said that sport has nothing to do with money or business. And this is just an attitude which is wrong and which we cannot afford anymore.

“We are living in the middle of society and that means that we have to partner up with the politicians who run this world.”

On Thursday, in an interview with Associated Press, Bach said the Norwegian bow-out was “a political decision.”

Back to that IOC statement Wednesday, which is attributed to the Games' executive director, Christophe Dubi. It ends with the observation that the IOC will "work closely with the Olympic Movement in Norway to make the Lillehammer Youth Olympic Games in 2016 a success for the young athletes." Curiously, there is no mention of the politicians with whom the Olympic movement is going to have to work to make those Games successful.

Meanwhile, Bach also said Thursday that, going forward, the IOC has “to communicate, to communicate, to communicate,” and in particular about the distinction between the two different budgets involved in any Games — the operating budget and then, separately, the capital or infrastructure projects associated with an Olympics that typically swell “costs” way beyond the line-item budgets of the Games themselves.

For instance, the Sochi Games’ operating budget was $2.2 billion.

But the number that is in many minds is $51 billion.

Why is that?

Whose job is it to explain the simple difference between what it costs to run a Games and the add-on projects? In Sochi, they essentially built two cities from scratch. That takes, well, a lot of scratch — way more than $2.2 billion. That’s the IOC’s job to explain.

If the IOC says, well, that's for Sochi 2014 organizers -- not unreasonable -- the fact is that already Sochi has come and gone and now the entity that is left, the only source for anyone to ask questions of, is the IOC. This is just the way it is.

Ask anyone how much the Sochi Games cost.

See if you get $51 billion.

It is not, and let's be clear about this, the fault of the media if the media gets $51 billion. If there is a different story to be told -- we are all here to be told otherwise. That is freshman-year journalism.

It has been pointed out in this space before that the IOC is not very good at communicating.

This is something of a mystery.

It is not — repeat, not — the opinion here that the IOC members are a bunch of bribe-taking fat cats who only want to swill champagne and eat shrimp in black limousines. That is just a stupid caricature.

The members are, for the most part, hugely passionate women and men trying to make the world even just a little better through sport.

There is — and long has been — a huge disconnect in communicating this story.

Whatever it is, the IOC for the most part often does not know how to do it. Why this is — dunno.

It must be acknowledged, however, that -- right or wrong -- the widely held perception of the IOC, and the members,  is a major, major factor in the rejection of the 2022 Games across Europe these past several months.

That, and the $51 billion.

The most salient fact to have come out in all the months of the 2022 campaign is that the IOC has $880 million to give to the winner. $880 million! That’s nearly, or maybe even more than, half the money it’s going to take for the operating budget.

Two days ago, the IOC buried this fact under a list of 14 names in another release when it should have been shouting it from the mountaintops.

Since then, the IOC has actually recognized that $880 million is a lot of money and has been putting it up high in its releases as Bach and other officials have been talking about it, and a lot.

As for the Norwegians not showing up at the meeting — hello? So perhaps they dissed you. It happens. Call them anyway. Say, we just want to make it clear you know we have $880 million. We are trying to build bridges between sport and politics. We are for sure talking to our friends in Beijing and Almaty about this, too.

Bach now says the IOC is sticking to its process, that it has two cities and that’s that.

That could assuredly be a reasonable position to articulate.

In the meantime, however, it might be interesting to hear why the IOC was so willing a few weeks ago to adapt its Host City contract, ostensibly in a bid to benefit all cities. Clearly, China and Kazakhstan aren’t really worried about the cost of the Games. Never have been.

So where are we now?

On the one hand, it’s entirely possible — indeed, probable — Almaty might win. Because of certain backstage influences that are well-known within IOC circles, Almaty has a huge upside.

On the other hand, what if Almaty can’t quite get it together to even make it to the vote next July?

It’s not the bid team.

It’s the government.

For one thing, over there, they are still mulling over the IOC's technical report from earlier this year that reviewed the-then three candidate cities.

Oslo ranked first in eight of the 14 categories and tied with Beijing in three more. Almaty was not first even once; it did, however, sit last in 11 of 14.

In Kazakhstan, they are still working it all out.

This latter scenario -- Almaty out altogether -- is not entirely unthinkable.

Then you’d have Beijing, and Beijing only.

If you are the IOC and you have even an inkling that you might be down to a one-horse race, wouldn’t you err on the side of caution and look for a way to mitigate that risk?

If, indeed, you are building bridges between sport and politics, aren’t you on the phone right now to the authorities in Almaty to find out what’s what?

One more time:

It’s October 2014. The all-members vote for Agenda 2020, Bach’s review and potentially far-reaching reform process, is in Monaco in December. The very best thing to do would be to call for a six-month delay of this 2022 process, incorporating whatever changes come out of Monaco, if any.

If no other city wants in post-Monaco, so be it.

But at least let the world have at that $880 million.

And, IOC, give yourself a chance “to communicate, to communicate, to communicate.”

2022: a renewed call for a time-out

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Sometimes you’re right. Sometimes you’re damn right.

Or, you know, timing is everything.

On Tuesday, in this space, it was observed that Oslo 2022 Winter Games bid found itself in a hugely precarious place, and that the International Olympic Committee ought to take a six-month pause in the 2022 bid process. On Wednesday, the Norwegian government rejected the bid amid financing concerns, meaning the candidature almost certainly is dead.

An Oslo withdrawal would leave just two cities in the 2022 race: Beijing and Almaty.

The root cause of Norwegian concerns is the $51 billion associated with the Sochi 2014 Games. Whether that sum is real or not, it’s what everyone believes those Games cost, and so it is, practically speaking, real.

Australia's Steven Bradbury, the last man standing, wins the 1000-meter short track event at the 2002 Winter Games // photo Getty Images

In a statement that was unusually strong for the IOC, which usually deals in diplomatic nuance and politesse, the Games' new executive director, Christophe Dubi, late Wednesday described Norway's decision to withdraw as a "missed opportunity." He said senior politicians there were not properly briefed on the bid process and so made their call based on "half-truths and factual inaccuracies."

Fascinatingly, the question has to be asked: was that Dubi statement his own, or was that his name on a statement issued by someone in the IOC executive bureau even higher up?

That $51 billion is the figure that, in practice, also scared off 2022 bids from Munich, Stockholm, Krakow and Lviv.

Now what?

There are two ways to look at the situation.

One, the sky is falling.

Or — this is a big opportunity for the Olympic movement. Perhaps, in a weird way, an Oslo exit will have done the IOC a huge favor — by forcing Olympic leadership to focus, immediately and with clarity, on the issues at hand.

To be clear, this was never about the Winter Games.

This was always, always, always about the IOC.

This is, and let’s be plain about this, too, unprecedented.

To go from seven cities to two? Unheard-of.

And — it’s no fun to say but it’s true as well — neither of the two left standing appears to be ready for prime time, or anyone’s favorite.

This 2022 race has now devolved into the candidate city version of the men’s 1000-meter short-track speedskating event at the 2002 Salt Lake City Games. That’s the one where almost everyone crashed in a last-corner pile-up and the last guy standing, Steven Bradbury of Australia, who was a good 30 meters behind, minding his own business, coasted through the carnage to an unexpected and surprising gold medal.

Because Beijing and Almaty have made it this far  -- they're the choices?

Beyond which: how are these two candidates likely to measure up to the renewed emphasis on the anti-discrimination provision in the Olympic Charter?

No one anywhere in the world can argue that this is a logical way of going about awarding what is supposed to be one of the world’s grand prizes.

Indeed, the IOC prides itself on best practices.

Moreover, IOC president Thomas Bach prides himself on doing the right thing, and doing the right thing the right way, and for the right reasons.

The IOC has come so far since 1978. And yet, here it is, evoking memories of the scenario when Los Angeles and Teheran were the only contenders for the 1984 Summer Games.

Not good.

So, as this space made clear Tuesday, let’s call a halt to the insanity.

This is — to be abundantly obvious — an extraordinary situation. Extraordinary situations call for extraordinary measures.

“This calls for something other than the standard response,” Terrence Burns, longtime bid strategist and bid branding expert. “When the world changes, you take a hard look at your standard operating procedure and adjust accordingly.”

Bach is moving the IOC toward an all-members vote in Monaco in early December on a potentially far-reaching reform plan he has dubbed “Agenda 2020.”

Does the president have the authority to declare now, in October, that the 2022 race needs to be put on pause while things get sorted out?

For sure, and here’s why.

To begin, the entire 2022 process should have been postponed from the start while Agenda 2020 was worked out. That’s why, for instance, the U.S. Olympic Commitee has taken a wait-and-see approach toward any 2024 bid — to see what’s going to be what as things go forward after Monaco.

Next, longtime Olympic observers will recall the late 1990s scandal connected to Salt Lake City’s winning bid for 2002. That prompted the IOC, among other things, to hold “extraordinary” sessions. It’s easy enough for the president now to hold “extraordinary” executive board meetings and do what needs to be done.

Why does it need to be done?

As the IOC said in Monday’s news release — and this is the thing it’s going to take time to communicate around the world — it has $880 million in money to give away, in partnership, with some city somewhere to make the 2022 Games a success.

That money will go toward the 2022 Games city’s operating budget.

Not for capital costs such as a new metro line, or a new airport, or all the things that get associated with an Olympics and that run up the “cost” of a Games.

No — just the operating budget of the Games.

Meanwhile, that $880 million is what you might delicately call OPM — “other people’s money.” It’s broadcast, marketing and other funds described in the Host City contract.

For emphasis — not one taxpayer dime.

But lots of sponsor dollars.

So they have a huge vested interest in making sure this gets done right.

Which means the IOC president should, too.

But not just to please sponsors.

That’s not this president’s way, nor should it be.

Frankly speaking, $880 million should cover somewhere near half, maybe more, of a prudent 2022 Games city’s running costs. Not only that, organizers pretty much ought to come away with a surplus.

With $880 million on offer, cities around the world ought to be lining up for 2022. Really.

As a for instance — and only a for instance — there is no way the state of Colorado is going to build a bobsled run. Too much money and too many environmental concerns — also, the United States simply does not need a third run (there’s one in Lake Placid, New York, and another in Park City, Utah).

But what if, given the Agenda 2020 emphasis on sustainability and legacy, the U.S. Olympic Committee was interested in putting forth a 2022 bid from Denver with the understanding that the sliding sports would be in Utah?

What if the USOC were to go quietly to the IOC and say, you know, we will make you a double deal: '22 in Denver/Salt Lake with the understanding that you would not penalize us for a '24 bid in, say, Los Angeles because we are saving your bacon right now from a very serious situation. But it's cool. This double-down is going to produce billions -- literally, billions -- of dollars in sponsorships for you and for us and for everyone in the movement to share. Which, like we said a moment ago, would be pretty cool. After we are done with this '22/'24 bonanza, we can go about promoting the values all over the world together -- see you in, say, Cape Town in '28!

Or what about ice sports in Montreal with ski and sliding sports in Lake Placid? Right now the rules say you can’t go across two nations. Again, extraordinary times call for re-thinking. What if?

Meanwhile — would the USOC in any way be interested in 2022 when all signs are it’s poised for a 2024 Summer bid it might well win?

Would other countries be interested, once the IOC makes clear that there’s $880 million up for grabs?

Too many questions. The answers take time.

That’s what the IOC — frankly, what everyone — needs right now.

It’s a long time right now until 2022. Time to take time. Time to get this right.

A 2022 let's wait proposal

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Good grief. Who writes these International Olympic Committee news releases?

The news in Monday’s account was not who was on the 2022 Winter Games evaluation commission. That was interesting if, say, you are a student of soft power, and want to note that the president of the Russian Olympic Committee, Alexander Zhukov, as well as the senior vice president of Sochi 2014, Tatiana Dobrokhvalova, are both on the commission. Have at it, students of intrigue.

You’d think the IOC, which is trying like hell to keep Oslo in the 2022 race, would shape these kinds of releases in a way that would make more sense.

If you are giving $880 million away, wouldn’t you, you know, want to make that sum the feature note in your release — instead of hiding it under a list of 14 names and two anodyne quotes from the IOC president, Thomas Bach?

IOC president at the Nanjing Youth Games // photo Getty Images

Really now.

For emphasis, that’s $880 million dollars. I will say it again, and slowly: $880 million. That’s nearly $1 billion. That’s what the IOC is going to contribute to the 2022 host city, which right now is lined up to be Oslo, Beijing or Almaty.

Where does that $880 million come from? Critics of the IOC, pay attention: From marketing monies, a contribution related to broadcasting revenues, services provided to Olympic Broadcasting Services as the host broadcaster and various other funds described in the Host City contract.

Not one taxpayer dime.

Everyone understand? It’s easy.

Considering the IOC gave Sochi 2014 organizers $580 million excluding host broadcaster operations, and Bach has since said that the total IOC outlay for Sochi was closer to $750 million, $880 million is, well, even more.

The total Sochi operations budget — not the $51 billion figure everyone talks about but the amount of money it actually cost to run the Games themselves — was roughly $2.2 billion.

For comparison, the Vancouver 2010 operating budget: $1.9 billion.

The 2002 Salt Lake City Games final operating budget: $1.3 billion.

Easy math:

For 2022, the IOC is giving the organizing committee roughly half, just a little bit less, of all the money it’s going to take to actually run the Games.

Given the IOC's renewed focus on sustainability and legacy, a Winter Games can -- repeat, can -- be run more like Salt Lake than Sochi, and that is not -- repeat, not -- a criticism of Sochi organizers. In that case, $880 million can go even farther.

Why was this so hard for the IOC to say, indeed highlight, in a news release?

Which leads to this:

The IOC president, in his first year in his office, has shown strong, indeed dramatic leadership.

Now is the time for such leadership as it relates to this 2022 contest.

This race is not a race. It is on the thin edge of threatening to become a farce.

“Bid cities are short-time members of the Olympic family but they shouldn’t be treated that way,” said Terrence Burns, longtime bid strategist and bid branding expert.

“It often takes months for them to ‘get it.’  Now, more than ever and more than perhaps any other entity in the movement, their stories and positioning should be on message and in lockstep with the IOC.”

It’s not that the IOC is left with three cities. There have been three cities before — see the contests for 2018 (Munich, Annecy, Pyeongchang), 2014 (Sochi, Pyeongchang, Salzburg), 2010 (Vancouver, Pyeongchang, Salzburg).

This 2022 race is quantitatively and qualitatively different.

Just last year, the IOC had six seemingly viable applicant cities.

Now, though, Stockholm is gone. So is Krakow. So is Lviv.

All three were scared off, to varying degrees, by the $51 billion figure.

Of the three that are remaining, it may well be that the IOC soon enough finds itself down to two.

Oslo’s bid is that precarious.

Polls have kept saying that the Norwegian public, and by a large margin, doesn’t want to have anything to do with a 2022 Games.

Now there's a new poll with a glimmer of hope: conducted by the newspaper Dagbladet, it suggests that 53 percent of those surveyed would support Norway hosting the 2022 Games if costs were kept down, with 40 percent saying no.

Typically, the IOC is looking for yes votes in the range of 70 percent.

Beyond the polls, there remains the obstacle that political opposition to the Games in Norway remains significant.

Also, the only real way to keep costs down in “Oslo” is to move big chunks of a 2022 Games to “Lillehammer,” two to three hours away.

Once more, the driving force for all of this is the $51 billion figure.

A dose of reality:

The Winter Games brand is at risk, if not the entire Olympic brand.

A little more reality here:

There are plenty of cities around the world that can play host to a Winter Games.

Especially if the IOC is throwing in $880 million.

The IOC, to reiterate, likes to talk the talk about sustainability and legacy.

So let's walk the walk:

If the IOC simply emphasized that it is, indeed, investing in this sort of partnership approach — proclaiming, cities, we are going in 50-50 with you on the running of the Games, and that is essentially what they would be doing, explicitly excluding any infrastructure project that isn’t funded by the organizing committee — that makes for a workable 21st-century approach to the Games, correct?

Again, not so hard to explain, either, right?

To do that, however, takes time to convince the (many and understandable) critics out there. The situation the IOC is in is of its own making.

Again -- it's the $51 billion.

So why not put the 2022 race on hold for, say, six months?

It’s the IOC’s ballgame. They can do with it what they want. Besides, it actually would be quite easy under these circumstances: all Bach would have to say is that, given the review and potential reform elements of his “Agenda 2020” plan, which is working toward an all-members vote in December in Monaco, it would make eminent sense to start all over again with new ground rules post-Monaco for 2022.

It’s eight years — more like seven if you’re being picky come December 2014 — until February 2022, meaning that edition of the Winter Games. There’s tons of time. It’s not like the IOC would be facing disaster if it put this race on pause to consider if this, the way things are now, is its best option.

What if the Oslo campaign goes belly-up in just a few weeks? What then — Beijing or Almaty?

Among the concerns: after Beijing 2008, Singapore 2010, Nanjing 2014, Pyeongchang 2018, Tokyo 2020 … and then it’s back yet once more to those time zones?

If you read the rules closely, the IOC hasn’t even asked any of the 2022 cities for the non-refundable $500,000 candidature fee. That’s not due until Jan. 31, 2015.

The bid books are due in January as well. Those books typically take about a year’s worth of work. Who believes — given that Bach has made it clear he isn’t fond of consultants — that Beijing, Almaty and Oslo are going to get them done in a professional manner, and on time?

Check out the application city files. It’s abundantly obvious that Krakow and Lviv used consultants. As for the three still in the race?

That's just not best practices. There's too much money and too much at stake for all this to be decided this way.

Right now the IOC is looking at what, if this were a movie, would be called a "situation."

That's not good. It's not good for the IOC brand, for the athletes of the world and for the Games. So shouldn’t the IOC do something about that?

Like pause. Reset. And get this right.

Sports and politics do mix

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At long last, the secret that really is no secret is finally out: sports and politics do mix. The president of the International Olympic Committee, Thomas Bach, said so, in a speech over the weekend at the Asian Games in Incheon, South Korea. If it is a mystery why it took so long for the IOC president, any IOC president, to articulate the obvious, this IOC president deserves full credit for not just recognizing reality but standing ready to build on it.

Sport needs to acknowledge its relationship to politics and business, Bach said. At the same time, he said, the world’s political and corporate elite must be mindful of the autonomy of sports organizations or run the risk of diminishing the positive influence that sport can carry.

IOC president Thomas Bach (right), with Olympic Council of Asia president Sheikh Ahmad Al-Fahad Al-Sabah at the OCA general assembly in Incheon, South Korea // photo Getty Images

“In the past,” Bach said, “some have said that sport has nothing to do with politics, or they have said that sport has nothing to do with money or business. And this is just an attitude which is wrong and which we can not afford anymore.

“We are living in the middle of society and that means we have to partner up with the politicians who run this world.”

This is as far from radical as saying that dollar bills are green.

And yet — there has been this fiction that the Olympic movement is, somehow, some way, supposed to be divorced from politics.

As if.

Now we can do away with this fiction, too — just like the one that the Olympics are for amateur athletes. If you think that LeBron James is an amateur, I have a bridge in Brooklyn I’d like to sell you.

Juan Antonio Samaranch saw to the end of the amateur era.

Now Thomas Bach is making it clear to everyone — at least anyone who wants to listen — that, indeed, sports and politics really do mix.

Of course they mix.

The world is full of politics.

We all live in the real world.

Perhaps this fiction goes all the way back to Avery Brundage — like he is supposed to be some great role model — declaring that sport and politics should be kept apart. (Query: would the record suggest that was the case during his years atop the IOC?)

In any event, everyone knows — has always known — that sport is and always has been intertwined with the world in which it moves.

The examples are far, far, far too numerous to list, everything from the political protests and more in Mexico City in 1968 to the terror attacks in Munich in 1972 to Cathy Freeman amid the ring of fire and water in Sydney in 2000 to the hushed silence of the 9/11 flag at the opening ceremony in Salt Lake City in 2002 to the beating of the drums at the opening ceremony in Beijing in 2008, and on and on and on.

Of course, every edition of the Games — which transpires after frantic bidding contests involving multiple countries — involves layers of relationship between entities. All of that is entirely, wholly political.

The issue amid all of this is, and always has been — always will be — how to draw appropriate boundaries.

This theme — establishing it, defining it — has been one of the primary hallmarks of Bach’s first year in office as he and the IOC head now toward the all-members session in December amid the review and potential reform of the “Agenda 2020” process.

Bach has met with 81 heads of state and government. He has developed what seems to be a special relationship with United Nations Secretary General Ban Ki- Moon, in Incheon calling Ban a “great friend of the Olympic movement … with whom we really enjoy an outstanding partnership and relationship.”

The IOC and UN in April signed an agreement to explore ways to work together. Ban attended both the Sochi Games in February and last month’s Nanjing Youth Games.

In July, with Ban on hand, Bach officially opened the “Sport for Hope” community center in Haiti.

In Sochi, meanwhile, Bach — apparently motivated by President Obama and other politicians who took positions against the Russian law banning gay “propaganda” against minors — said the Olympics should not be “used as a stage for political dissent or for trying to score points in internal or external political contests.”

Bach also said, “Have the courage to address your disagreements in a peaceful, direct political dialogue and not on the backs of the athletes.”

Last November, at the UN, he delivered a speech in which he said the IOC is, itself, not a government. It is, above all, a sports organization — one that seeks to “use the power of our values and symbols to promote the positive, peaceful development of global society.”

He also said that it “must always be clear in the relationship between sport and politics that the role of sport is always to build bridges,” adding, “It is never to build walls.”

Woven throughout that speed were references — as in Saturday’s address in Incheon — to autonomy. That is, the IOC wants sports bodies to be free of governmental interference.

Bach said last November that sport is the “only area of human existence” that has achieved what in political philosophy is known as “universal law” and in moral philosophy as a “global ethic.”

To repeat the example: if you go anywhere in the world and throw down a soccer ball, everyone knows the rules.

Saturday in Incheon, he said, allowing countries to set their own rules for a soccer game would mean that “international sport is over.”

“So we need this worldwide application of our rules to ensure also in the future that sport remains this international phenomenon — which only sport can offer.”

 

Olympic TV: the time is now

Yiannis.jpg

Based in Los Angeles, KIIS-FM — OMG, Ryan Seacrest, he hosts the talent show American Idol, too! — is a pop culture powerhouse that unabashedly plays a loop of hit songs its teenage listeners want to hear, over and again. This summer, as I know well, what with three teens in the house (disclaimer: the oldest turned 20 in April), one of those songs is Nicki Minaj’s “Anaconda.” If you are not in the know, let us just say that “Anaconda” is salacious. My 15-year-old daughter, who is a straight-A student and gives her parents zero problems, knows all the words. These include rhymes and riffs that veer from Eiffel to Nyquil to others that are for sure not printable in a family newspaper. The video, with Minaj and a posse of backup dancers twerking and then twerking some more, makes the whole thing all too clear.

When I was 15, Karen Carpenter was making big hits.

Times change.

OBS  chief executive Yiannis Exarchos

Which leads — yes, it does — to the prospect of an Olympic TV channel. To quote Karen Carpenter, we’ve only just begun. You don’t think so? Rewind to the Sochi 2014 opening ceremony. There was the Russian Police Choir covering Daft Punk’s dance floor anthem, “Get Lucky.”

The International Olympic Commitee — indeed, the entire Olympic movement — is trying to figure out how to reach the emerging demographic that is teenagers and 20-somethings.

There are two universal languages spoken around the world.

One is music.

The other is sports.

To be candid, the notion of an Olympic TV channel is an idea that should have come to fruition already.

Like many things in our world, however, this is one of those that is a matter of timing.

Five years ago, the idea of such a channel was floated by Comcast and the U.S. Olympic Committee but then abandoned weeks later when the IOC and NBC demurred.

That was then.

Now, Comcast has acquired NBC, and Comcast chief executive Brian Roberts — who, it should be said, was supportive of the 2009 concept — recently played a key role in the $7.65 billion deal that gives NBC the U.S. rights to the Olympics through 2032.

Now, Thomas Bach is the IOC president instead of Jacques Rogge, and Bach has signaled unequivocally that the idea of an Olympic channel is a priority. Indeed, of all the working groups in his “Agenda 2020” review and potential reform plan, the channel is the one working group that Bach himself is chairing.

The Agenda 2020 process is working toward an all-members session in Monaco in December. There, the channel — along with other items on the agenda — will come up for review.

It’s not a foregone conclusion that the members will approve the channel. Nothing in the IOC is ever such a thing.

But if ever the timing is right — it’s right, right now.

“You mention the example from five years ago and the example from the United States,” said Yiannis Exarchos, the chief executive officer of Olympic Broadcasting Services. “In the last five years, we have seen changes from a century.

“We have seen changes and movements that are really seismic,” he said, adding a moment later, “Everybody in the movement started realizing the importance of coming together under a powerful brand. It adds value to all the efforts, which has a proven record of providing a robust platform for the partners to grow.”

Timo Lumme, the managing director of IOC TV and marketing services, added, “An Olympic channel is not going to solve everything at a stroke. But what it does is put a marker down and put a destination down for what we stand for.

“It’s not just the notion of the Olympic Games — but the values and everything we stand for. And hopefully we can get in there and stretch the Olympic brand beyond the two weeks beyond the huge spike of the Games, and leverage that spike.”

This is it, exactly.

Since early indications are the channel is not about rights fees, there isn’t likely to be a problem with NBC, the BBC, CBC, CCTV or others.

Also, it is going to be— by design — a global entity. NBC, just to pick one, serves the terrestrial interests of U.S. viewers, and is in business to make money. The point of the channel is very different. It’s to enhance the Olympic brand — to make it a 365-day-a-year proposition.

If done right, the channel not only could but should boost the quality and level of corporate partnerships, potentially meaning revenue over the longer term.

But that is not the outset goal.

What is, is telling the Olympic story, Exarchos said: the thousands of hours of sporting excellence already on file in the archives along with promoting the values of friendship, excellence and respect; adopting healthier lifestyles; organizing community events in a sustainable way; social inclusiveness; and more.

“Obviously, we do not believe television should be didactic,” he said, adding, “It should be exciting, moving and engaging.”

He said planners see sports as the “core,” as the “human stories,” ones with “moral paradigms that carry emotions and so on,” adding, It’s a more fuller world we see [with] sports as the moving heart of it, the core of it.”

He also said that while there should be “reference to the big stars and the big stories in the Olympics,” as with “everything in broadcasting … you have to make things locally.” He said, “I strongly believe in the incorporation of locally produced programming so that it can become far more relevant.” While this is “complex,” he said, this factor “will be the key to its success.”

Assuming the members give the go-ahead in December, the channel is likely to get up and running as early as 2015.

Back to Nicki Minaj, and for this reason. At the end of “Anaconda,” she sings about other women she meets in clubs. She is dismissive — I am being gentle here — about these other women.

For those of you who might take offense to Minaj and her lyrics — I direct you to Led Zeppelin and “Whole Lotta Love,” which essentially covers some of the same ground, only 44 years prior. Now that song is considered “classic rock.”

But I digress.

What Minaj creates in her song is a world that teenagers want to be part of. She’s so cool that she shows up on TV with Ellen DeGeneres — host of this year’s Academy Awards, hello selfie shot, which was apparently good enough for the IOC at the Youth Games in Nanjing — and DeGeneres makes a parody video that reduces Minaj to hilarious laughter.

Teens aren’t old enough to go to clubs, at least — in many countries — not legally. But they yearn to be part of something bigger, something so intrinsically awesome that they say, I’m in.

This is what the Olympic Games are about.

This is where the Olympic channel comes in.

Because aside from the two weeks every two (or four) years, the movement is very good at ceding the spotlight to the likes of Nicki Minaj.

And while she has something to say, the movement does, too.

To be obvious, it needs somewhere to say it.

“We have an opportunity right now to build something,” Lumme said, Exarchos adding, referring to the prospect of an Olympic channel, “In today’s day, it would be hard to do it in any way other than this.”